Monthly Archives: May 2020

5 Digital Marketing Tips For Startups & Entrepreneurs in 2020

The 5 digital marketing tips detailed in this post are the cumulative results of careful analysis, rigorous testing and hard won experience gained over the past decade.

But it isn’t always easy to separate fact from fiction though, when there are so many contradictory sources online all purporting to have the right marketing tactics and answers.

Because whether you are a start-up or an established business entity digital marketing will play a significant role in the success or failure of your business venture online.

These 5 fundamental marketing strategies covered below have been thoroughly battle-tested to help aid the promotion and organic growth of any online business.

Starting with…

1. AUDIENCE

5 digital marketing tips for startups and entrepreneurs

Knowing who your audience is, is the first major step to succeeding online and yet many businesses simply ignore this vital element!

Determining an audience may seem like a daunting task at first.

So, let’s look at some of the relatively straightforward ways in which you can address this issue:

Start by examining your product or service

*What does it do/offer?

*Does it offer something new/different?

*What problems does it solve?

*Who is it most likely going to benefit?

Next…dive into your competitors:

*Who are their customers?

*Where do they advertise?

*What content are they putting out & where?

*Does your product/service compare favourably?

Next…whittle down audience demographics by…

*Age – *Gender – *Education – *Location – *Income – *Occupation – *Marital Status – *Ethnicity

Final Step…audience psychographics

*Behaviour – *Interests – *Hobbies – *Lifestyle – *Shopping habits – *Opinions & Attitudes

So pretty soon an accurate picture starts to unfold of who your target audience are, where they hang out online together with the strengths/weaknesses of your offering against that of your competitors.

To learn more about audience targeting

2. WEBSITE

5 marketing tips to help businesses

Your website is your shop window! So make sure that it, does reflect the correct brand tone & brand image that you want to be recognised for.

But let’s face it –

Users are both fickle and impatient and if your website is slow loading, poorly designed, hard to navigate or doesn’t answer their search query almost immediately then…

Poof…they vanish, never to be seen again!

And another important reason for having a well designed site, stocked with high quality content is that you get rewarded with higher search rankings too.

Read more about the importance of web-design from this well trusted resource Search Engine Journal.

3. CONTENT

Content marketing tips

CONTENT IS KING…

This is a phrase that is repeated often and one that you will no doubt have come across before.

As a matter of fact however, quality content is not only the King, but the Queen & the whole royal family put together.

Why?

Because the ability to keep your visitors engaged, enticing them to stay longer and to convert them as a client/customer is directly proportional to the quality of your page content.

Plus you get the added benefit of lower bounce rates, higher conversion ratios and better search ranking positions.

There’s an excellent article by expert author Sonja Jefferson in Marketing Donut that explains more on why content matters in today’s marketing.

4. SEO

digital marketing tips for SEO

SEO is all about laying the bedrock for how well your website is going to be found online.

If you’re bootstrapped for cash learn the basics of web page optimization yourself.

And make sure that each page of your site has page titles and meta descriptions that match the content of that page.

Also include targeted keyword navigational breadcrumbs within your content to lead your site visitor to your internal selling pages, i.e. discount seo offer available here.

So, you draw them further in to access the content that will best elicit the desired action from them.

SEO can best be summed by its’ 2 main constituent parts:

ON PAGE & OFF PAGE

On Page, is in essence everything that you actively control from web design to layout, to content, site navigation, graphics etc.

Off Page, is the process of getting other sites to link back to your website and proving to the search engines that your content is worthy of indexing and ranking.

Read on for more off page ranking tips…

5. MARKETING/PROMOTION

Website promotion ideas and suggestions

Now comes the fun part! You get to show your audience just how useful and wonderful your products and services are.

OK, the groundwork has now been established and you’re ready to tell your world ‘to come & get it!’

Start by submitting your site to the search engines, identify the most relevant directories for your business sector and add your business details there.

If you’re a local business, get listed in local business directories and make sure to add your name, address and phone number accurately (NAP) & consistently on each one of them.

These are known as citations, they count as backlinks and will help your business to be indexed and ranked by the search engines.

Run an online PR campaign to spread your news across various media outlets and news platforms.

Push your content out onto social media platforms on a daily/weekly basis to develop and nurture relationships with your target customers.

Using these steps to market and promote your website will increase your online reach and help gain more site visitor traffic.

And doing this consistently over time will also help achieve better search rankings too.

Because this is part of the OFF PAGE SEO process that we discussed earlier.

So, how are these 5 Digital Marketing Tips helping?

Here’s a quick image recap of the 5 tips.

5 digital marketing summary

Start implementing these 5 digital marketing tips and strategies as early as today.

So, establish a daily schedule of the tasks that you need to complete – stick to finishing them each day – and pretty soon you will see your business develop and grow.

Here’s a quick video recap for you:

Marketing help

And finally, let us know in the comment section below if you have found any of these tips helpful…

7 Growth Hacking Tips For Entrepreneurs…

Growing your business can be fairly hard going at the best of times, let alone when facing uncertain and serious economic downshifts.

The 7 growth hacking tips featured below should if nothing else, help focus your attention on areas that you can directly influence to fast track your business development.

1. AUTOMATION

Growth Hacking Tips 1 - Automation

Whether you’re an established business or just starting out sooner or later you are going to have to use automation to free up your own time.

Picking tasks that automation can easily accomplish will help to streamline your business processes.

Automation will free up valuable time, leaving you to concentrate on key areas that require your fullest attention.

Importantly it will significantly increase your business productivity as a result.

Find out more about automation at Redhat.com

2. INVESTING

Growth Hacking Tips 2 - Investing

Risk unfortunately is very much like a business side-kick that appears uninvited right from the very start and then sadly sticks around for the duration.

Money needs to be allocated for the inner working hubs of a business such as IT, software, skilled staff etc.

Spending wisely on getting the correct infrastructure in place will save a lot of potential headaches down the road.

A talented worker can for instance help accelerate the pace of growth by their input, knowledge and skill.

Here’s an interesting take on investing in your business from Workspace.co.uk

3. ACQUISITION

Growth Hacking Tips 3 - Acquisition

Customer acquisition will no doubt preoccupy most if not all of your waking thoughts.

The key to cutting out the worry element is to prepare as meticulously as possible before launching any promotional campaign.

Patience, determination and perseverance should be your close cohorts as you seek to educate, engage with and encourage interaction with your prospective clients and customers.

Defining your target audience and knowing exactly where they hang out in cyberspace will be crucial for speeding up acquisition, your conversion rates and lowering your costs too.

Do you find these growth hacking tips useful so far? Then keep on reading…

4. ANALYSIS

G H Tips 4 - Analysis

Without analysing what’s working and what isn’t there can be NO growth.

Simple as this may seem, it is pretty surprising how many businesses ignore the low hanging fruit that lies within data analytics.

The ability to draw a composite picture, sectioning off more responsive lists for testing new products or services, trialling new offers or launching successful brand building campaigns can easily be gleaned from studying user behavioural patterns contained within the data.

Learn more about data driven marketing here.

5. RETENTION

G H Tips 5 - Retention

OK so far, you’ve embraced automation, you’ve got the right personnel on board, you’re beginning to acquire some customers and you’ve analysed what makes them tick.

HOORAY! YIPPEE! WELL DONE!

Great, but now your work is only just beginning because your new found clients, customers and followers are about to become your biggest advocates and brand ambassadors.

Of course, there is a small matter of building up trust and loyalty first which shouldn’t really be an issue, as long as you keep on providing the quality of product and/or service that your customers have come to rely on.

Be transparent if & when things go wrong, be quick to respond and make reparations or offer suitable alternatives where appropriate.

And above all keep your communications clear, concise and on point!

Find out more on customer retention here from Hubspot.

6. REFERRALS

G H Tips 6 - Referrals

Now this is an area which can be particularly tricky or downright uncomfortable for some but think of it this way:

If you’re servicing your customers well (no pun intended!) and they’re happy with you then, why wouldn’t they want to promote your business to their friends and colleagues?

Your clients and customers are one of your greatest assets so, treat them well and they will respond accordingly.

7. JOINT VENTURES

Growth H Tips - Joint Venture

This is a great way to piggy-back on your fellow competitors’ customer databases.

Select ones that you feel might best compliment your business and offer to run joint sponsorship initiatives such as webinars, seminars, coaching sessions etc.

Quote them in a blog post if appropriate and then ask them to share it with their customers, email lists, followers and so on.

Generally speaking, if your tone of approach is one of respect and you are prepared to offer the right incentives then it’s highly likely that you will receive a favourable response.

WRAPPING UP

G Hacking Tips - Summary

So, there you have it – 7 Growth Hacking Tips to set you on your way in 2020 & beyond!

Hopefully, these tips may add some more fuel to your current business plans and help to steer your growth efforts in the right direction.

The key to achieving fast track business growth will be directly influenced, by your drive and ultimately your determination to see things through no matter how many hiccups or road bumps you may encounter along the way.

Need help with fast tracking your business? Feel free to contact us here.