The 5 digital marketing tips detailed in this post are the cumulative results of careful analysis, rigorous testing and hard won experience gained over the past decade.
But it isn’t always easy to separate fact from fiction though, when there are so many contradictory sources online all purporting to have the right marketing tactics and answers.
Because whether you are a start-up or an established business entity digital marketing will play a significant role in the success or failure of your business venture online.
These 5 fundamental marketing strategies covered below have been thoroughly battle-tested to help aid the promotion and organic growth of any online business.
Knowing who your audience is, is the first major step to succeeding online and yet many businesses simply ignore this vital element!
Determining an audience may seem like a daunting task at first.
So, let’s look at some of the relatively straightforward ways in which you can address this issue:
Start by examining your product or service…
*What does it do/offer?
*Does it offer something new/different?
*What problems does it solve?
*Who is it most likely going to benefit?
Next…dive into your competitors:
*Who are their customers?
*Where do they advertise?
*What content are they putting out & where?
*Does your product/service compare favourably?
Next…whittle down audience demographics by…
*Age – *Gender – *Education – *Location – *Income – *Occupation – *Marital Status – *Ethnicity
Final Step…audience psychographics…
*Behaviour – *Interests – *Hobbies – *Lifestyle – *Shopping habits – *Opinions & Attitudes
So pretty soon an accurate picture starts to unfold of who your target audience are, where they hang out online together with the strengths/weaknesses of your offering against that of your competitors.
To learn more about audience targeting
Your website is your shop window! So make sure that it, does reflect the correct brand tone & brand image that you want to be recognised for.
But let’s face it –
Users are both fickle and impatient and if your website is slow loading, poorly designed, hard to navigate or doesn’t answer their search query almost immediately then…
Poof…they vanish, never to be seen again!
And another important reason for having a well designed site, stocked with high quality content is that you get rewarded with higher search rankings too.
Read more about the importance of web-design from this well trusted resource Search Engine Journal.
CONTENT IS KING…
This is a phrase that is repeated often and one that you will no doubt have come across before.
As a matter of fact however, quality content is not only the King, but the Queen & the whole royal family put together.
Because the ability to keep your visitors engaged, enticing them to stay longer and to convert them as a client/customer is directly proportional to the quality of your page content.
Plus you get the added benefit of lower bounce rates, higher conversion ratios and better search ranking positions.
There’s an excellent article by expert author Sonja Jefferson in Marketing Donut that explains more on why content matters in today’s marketing.
SEO is all about laying the bedrock for how well your website is going to be found online.
If you’re bootstrapped for cash learn the basics of web page optimization yourself.
And make sure that each page of your site has page titles and meta descriptions that match the content of that page.
Also include targeted keyword navigational breadcrumbs within your content to lead your site visitor to your internal selling pages, i.e. discount seo offer available here.
So, you draw them further in to access the content that will best elicit the desired action from them.
SEO can best be summed by its’ 2 main constituent parts:
ON PAGE & OFF PAGE
On Page, is in essence everything that you actively control from web design to layout, to content, site navigation, graphics etc.
Off Page, is the process of getting other sites to link back to your website and proving to the search engines that your content is worthy of indexing and ranking.
Read on for more off page ranking tips…
Now comes the fun part! You get to show your audience just how useful and wonderful your products and services are.
OK, the groundwork has now been established and you’re ready to tell your world ‘to come & get it!’
Start by submitting your site to the search engines, identify the most relevant directories for your business sector and add your business details there.
If you’re a local business, get listed in local business directories and make sure to add your name, address and phone number accurately (NAP) & consistently on each one of them.
These are known as citations, they count as backlinks and will help your business to be indexed and ranked by the search engines.
Run an online PR campaign to spread your news across various media outlets and news platforms.
Push your content out onto social media platforms on a daily/weekly basis to develop and nurture relationships with your target customers.
Using these steps to market and promote your website will increase your online reach and help gain more site visitor traffic.
And doing this consistently over time will also help achieve better search rankings too.
Because this is part of the OFF PAGE SEO process that we discussed earlier.
So, how are these 5 Digital Marketing Tips helping?
Here’s a quick image recap of the 5 tips.
Start implementing these 5 digital marketing tips and strategies as early as today.
So, establish a daily schedule of the tasks that you need to complete – stick to finishing them each day – and pretty soon you will see your business develop and grow.
Here’s a quick video recap for you:
And finally, let us know in the comment section below if you have found any of these tips helpful…