{"id":1375,"date":"2024-09-13T15:05:22","date_gmt":"2024-09-13T15:05:22","guid":{"rendered":"https:\/\/www.digitalhound.co.uk\/blog\/?p=1375"},"modified":"2024-11-01T22:19:53","modified_gmt":"2024-11-01T22:19:53","slug":"10-local-seo-hacks-to-dominate-local-london-serps","status":"publish","type":"post","link":"https:\/\/www.digitalhound.co.uk\/blog\/seo\/10-local-seo-hacks-to-dominate-local-london-serps\/","title":{"rendered":"10 Local SEO Hacks to Dominate Local London SERPS"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Struggling to stand out in London&#8217;s crowded digital marketplace? Discover 10 local SEO hacks that will help skyrocket your business to the top of search results!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Imagine outranking your competitors and attracting a flood of nearby customers with just a few clever tweaks. From mastering Google My Business to leveraging London-specific content, these powerful strategies will transform your online presence.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Ready to dominate the local London SERPs and watch your business thrive? Let&#8217;s dive into these game-changing local SEO hacks that successful London businesses don&#8217;t want you to know!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">In this guide, we&#8217;ll unveil 10 powerful local SEO hacks that will give your London business the edge it needs. Each strategy is designed to boost your visibility, attract more local customers, and help you outshine your competitors. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Are you ready to transform your online presence and become the go-to business in your area? Let&#8217;s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">1. Master Your Google My Business Listing<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Want to be the first business Londoners see when they search for your services? Your Google My Business listing is your secret weapon in the local SEO arsenal. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Imagine appearing at the top of local search results, complete with glowing reviews and eye-catching photos. Follow these steps to supercharge your GMB listing and watch your local visibility soar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Ensure your business name, address, and phone number (NAP) are consistent across the web.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Add high-quality photos showcasing your business and products.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Encourage happy customers to leave reviews.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Use Google Posts to share regular updates, offers, and events.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Optimize for &#8220;near me&#8221; searches by:<ul><li>Choosing accurate business categories<\/li><\/ul><ul><li>Keeping opening hours up to date<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Adding detailed business descriptions with local keywords<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">For the latest advice, check out <a href=\"https:\/\/support.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google&#8217;s official GMB help centre<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">2. Create Content with London Flair<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Are your competitors outranking you with generic content? It&#8217;s time to infuse your website with authentic London charm! Local content is the key to capturing the hearts (and searches) of Londoners. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Picture your website becoming the go-to resource for local information in your industry. Here&#8217;s how to create content that resonates with Londoners and search engines alike:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Mention local landmarks, events, and neighbourhoods relevant to your business.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Write about local issues or news that relate to your industry.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Use location-specific keywords naturally, like &#8220;best coffee shop in Shoreditch&#8221; or &#8220;emergency plumber in Fulham&#8221;.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Want to dive deeper into content strategies? Explore our <a href=\"https:\/\/www.digitalhound.co.uk\/content-marketing-services.htm\">content marketing services<\/a> for expert guidance on creating content that converts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2024\/09\/London-seo-bar-chart-1024x683.png\" alt=\"Example - local SEO search results\" class=\"wp-image-1376\" srcset=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2024\/09\/London-seo-bar-chart-1024x683.png 1024w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2024\/09\/London-seo-bar-chart-300x200.png 300w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2024\/09\/London-seo-bar-chart-768x512.png 768w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2024\/09\/London-seo-bar-chart.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">3. Build a Network of Quality Local Backlinks<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Did you know that local backlinks can catapult your website to the top of London&#8217;s SERPs? These powerful connections signal to search engines that you&#8217;re a trusted local authority. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Imagine your website being recommended by other respected London businesses and organizations. Start building your local link network with these proven strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Partner with other local businesses for cross-promotion.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Sponsor local events or sports teams.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Get listed in local business directories and chambers of commerce.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Contribute guest posts to local news sites or blogs.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">For advanced link building strategies, check out our <a href=\"https:\/\/www.digitalhound.co.uk\/link-building-services.htm\">link building services<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe loading=\"lazy\" title=\"Top\u00a010 local SEO Hacks\u00a0to Dominate Local London SERPs\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/SHfBq3BgpTs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">4. Supercharge Your Review Strategy<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Are lacklustre reviews holding your business back from local SEO domination? Positive reviews are the fuel that powers your local SEO engine. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Picture a stream of glowing reviews drawing new customers to your business every day. Implement these tactics to build a review strategy that boosts your local SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Set up a system to encourage happy customers to leave reviews.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Respond to all reviews, both positive and negative, professionally.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Share positive reviews on your website and social media channels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">5. Optimize for Voice Search<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Is your business ready for the voice search revolution sweeping through London? More Londoners are using voice search on their mobiles every day. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Imagine being the first business Siri or Alexa recommends to local searchers. Adapt your SEO strategy for voice search with these tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Focus on long-tail keywords that mimic natural speech patterns.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Create FAQ pages that answer common local queries.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Use structured data markup to help search engines understand your content better.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">6. Make Your Website Mobile-Friendly<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Is your website losing customers on the bustling streets of London? A mobile-friendly site is crucial for capturing those valuable &#8220;near me&#8221; searches. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Picture Londoners finding and contacting your business with just a few taps on their phone. Make your website a mobile powerhouse with these strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Use responsive design that adapts to all screen sizes.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Improve your site&#8217;s loading speed.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Ensure buttons and links are easy to tap on mobile devices.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Optimize for local keywords including &#8220;near me&#8221; phrases.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Make your NAP information easily visible on mobile.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Implement click-to-call buttons for easy contact.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Test your site&#8217;s mobile-friendliness with <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Google&#8217;s Mobile-Friendly Test<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2024\/09\/London-SEO-Pie-Chart.png\" alt=\"London SEO pie chart\" class=\"wp-image-1377\" srcset=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2024\/09\/London-SEO-Pie-Chart.png 1024w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2024\/09\/London-SEO-Pie-Chart-300x225.png 300w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2024\/09\/London-SEO-Pie-Chart-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">7. Leverage Local Schema Markup<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Want to speak Google&#8217;s language and skyrocket your local search visibility? Local schema markup is like giving search engines a detailed map of your business. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Empower your business information to appear in rich snippets, standing out from the competition. Implement local schema markup to provide search engines with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Business type<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Opening hours<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Accepted payment methods<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Area served<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Geographic coordinates (latitude and longitude)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This helps search engines understand your business better, improving your visibility in &#8220;near me&#8221; searches and potentially leading to rich snippets in search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">8. Create Location-Specific Landing Pages<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Serving multiple areas in London? Here&#8217;s how to dominate the SERPs in each one! Location-specific landing pages are your ticket to hyperlocal search domination. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Envision your business appearing at the top of search results for every area you serve. Create powerful location-specific pages with these tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">&#8220;Plumbing Services in Camden&#8221;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">&#8220;Wedding Photography in Greenwich&#8221;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">&#8220;Yoga Classes in Hackney&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Ensure each page has unique, relevant content optimized for local keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">9. Harness the Power of Local Social Media<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Is your social media strategy helping or hurting your local SEO efforts? Social media is a bustling marketplace for local engagement and SEO benefits. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Picture your business becoming a beloved local brand on social platforms. Boost your local SEO with these social media tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Use location tags in your posts.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Engage with local influencers and businesses.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Share content about local events or news.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Use local hashtags relevant to your business and area.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">For expert help in crafting a winning social media strategy, explore our <a href=\"https:\/\/www.digitalhound.co.uk\/social-media-marketing.htm\">social media marketing services<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">10. Monitor and Adapt to London&#8217;s Dynamic SEO Landscape<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Is your SEO strategy keeping up with London&#8217;s ever-changing digital scene? Staying ahead in local SEO requires constant vigilance and adaptation. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Imagine always being one step ahead of your competitors in the SERPs. Keep your local SEO strategy sharp with these monitoring techniques:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Regularly check your rankings for local keywords.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Analyse your competitors&#8217; strategies and adapt accordingly.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Keep an eye on Google algorithm updates and adjust your strategy as needed.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Use tools like Google Analytics and Search Console to track your performance.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>There you have it \u2013 10 powerful local SEO hacks to dominate the London SERPs! <\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">With these strategies, you&#8217;re now equipped to outshine your competitors and attract a steady stream of local customers. But remember, the world of SEO waits for no one. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Which of these hacks will you implement first to start climbing the ranks? Don&#8217;t let your competitors get ahead \u2013 take action today and watch your London business soar to new heights in the search results!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Need expert help to implement these strategies? Our <a href=\"https:\/\/www.digitalhound.co.uk\/london-seo-services.htm\">London SEO services<\/a> are tailored to help businesses just like yours dominate the local SERPs, including those all-important &#8220;near me&#8221; searches. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Get in touch today and let&#8217;s start your journey to the top of London&#8217;s digital landscape!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to stand out in London&#8217;s crowded digital marketplace? Discover 10 local SEO hacks that will help skyrocket your business to the top of search results! Imagine outranking your competitors and attracting a flood of nearby customers with just a few clever tweaks. From mastering Google My Business to leveraging London-specific content, these powerful strategies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1405,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[62],"class_list":["post-1375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-local-seo-hacks","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1375"}],"version-history":[{"count":4,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1375\/revisions"}],"predecessor-version":[{"id":1404,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1375\/revisions\/1404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/media\/1405"}],"wp:attachment":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}