{"id":261,"date":"2020-05-15T22:13:18","date_gmt":"2020-05-15T22:13:18","guid":{"rendered":"https:\/\/www.digitalhound.co.uk\/blog\/?p=261"},"modified":"2024-06-06T13:39:45","modified_gmt":"2024-06-06T13:39:45","slug":"5-digital-marketing-tips-for-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.digitalhound.co.uk\/blog\/seo\/5-digital-marketing-tips-for-entrepreneurs\/","title":{"rendered":"5 Digital Marketing Tips For Startups & Entrepreneurs in 2020"},"content":{"rendered":"\n

The 5 digital marketing tips detailed in this post are the cumulative results of careful analysis, rigorous testing and hard won experience gained over the past decade.<\/p>\n\n\n\n

But, it isn’t always easy to separate fact from fiction when there are so many contradictory sources online. <\/p>\n\n\n\n

With all purporting to have the right marketing tactics and answers.<\/p>\n\n\n\n

The truth is that whether you are a start-up, or an established business entity digital marketing will<\/em> play a significant role in the success or failure of your business venture online.<\/p>\n\n\n\n

These 5 fundamental marketing strategies covered below have been thoroughly battle-tested to help aid the promotion and organic growth of any online business.<\/p>\n\n\n\n

Starting with…<\/em><\/p>\n\n\n\n

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1. AUDIENCE<\/h2>\n\n\n\n
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Knowing who your audience is, is<\/em> the first major step to succeeding online and yet many businesses simply ignore this vital element!<\/strong><\/p>\n\n\n\n

Setting out to determine who and where, your ideal target audiences are may seem like a pretty daunting task. <\/p>\n\n\n\n

And, looking at some of the relatively straightforward ways in which you can address this issue should make your task a bit easier:<\/p>\n\n\n\n

Start by examining your product or service<\/strong>…<\/p>\n\n\n\n

*What does it do\/offer?<\/p>\n\n\n\n

*Does it offer something new\/different?<\/p>\n\n\n\n

*What problems does it solve?<\/p>\n\n\n\n

*Who is it most likely going to benefit?<\/p>\n\n\n\n

Next…dive into your competitors:<\/strong><\/p>\n\n\n\n

*Who are their customers?<\/p>\n\n\n\n

*Where do they advertise?<\/p>\n\n\n\n

*What content are they putting out & where?<\/p>\n\n\n\n

*Does your product\/service compare favourably?<\/p>\n\n\n\n

Next…whittle down audience demographics by…<\/strong><\/p>\n\n\n\n

*Age – *Gender – *Education – *Location – *Income – *Occupation – *Marital Status – *Ethnicity <\/p>\n\n\n\n

Final Step…audience psychographics<\/strong>…<\/p>\n\n\n\n

*Behaviour – *Interests – *Hobbies – *Lifestyle – *Shopping habits – *Opinions & Attitudes<\/p>\n\n\n\n

Pretty soon you start to build up an accurate picture of <\/p>\n\n\n\n

a). who your target audiences are? <\/p>\n\n\n\n

b). where they hang out online? <\/p>\n\n\n\n

And what the relative strengths\/weaknesses of your offering is against that of your competitors.<\/p>\n\n\n\n

To learn more about audience targeting <\/p>\n\n\n\n

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2. WEBSITE<\/h2>\n\n\n\n
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Your website is your shop window! Therefore, you must make sure that it does reflect the right brand tone & image.<\/strong><\/p>\n\n\n\n

But let’s face it! Users are both fickle and impatient and if your website is slow loading, poorly designed, hard to navigate or doesn’t answer their search query almost immediately then… <\/p>\n\n\n\n

Poof…they vanish, never to be seen again<\/strong>!<\/p>\n\n\n\n

Another important reason for having a well designed site, with high quality content is that you get rewarded with higher search rankings too.<\/p>\n\n\n\n

Read more about the importance of web-design from this well trusted resource Search Engine Journal<\/a>.<\/p>\n\n\n\n

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3. CONTENT<\/h2>\n\n\n\n
\"Content<\/figure>\n\n\n\n