{"id":512,"date":"2020-10-13T14:12:31","date_gmt":"2020-10-13T14:12:31","guid":{"rendered":"https:\/\/www.digitalhound.co.uk\/blog\/?p=512"},"modified":"2026-11-09T21:00:37","modified_gmt":"2026-11-09T21:00:37","slug":"how-does-content-marketing-help-seo","status":"publish","type":"post","link":"https:\/\/www.digitalhound.co.uk\/blog\/content-marketing\/how-does-content-marketing-help-seo\/","title":{"rendered":"How Does Content Marketing Help SEO?"},"content":{"rendered":" <style>\n  .ui-tabs {display: table; }\n  .ui-tabs-nav {display: table;}\n \na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\n\n  <\/style>\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Seth Godin once said that <\/strong>\u201cContent marketing is the only marketing left!\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">And in every sense that statement is absolutely true. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">As any business that needs external consumers to buy its products and\/or services&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Will need marketing those contents to be singularly the <em>most<\/em> important function of that business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">In a highly competitive world however, with millions of pieces of content being spewed out and consumed each day the question is: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><em>How do you get the attention and interest of those that you seek to attract and retain?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">For that, it is important to formulate a content strategy fully focused around satisfying the needs of the target consumer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Essentially this can be broken down into 2 major components:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>QUALITY &#8211; <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Naturally, the higher the quality of the content, the higher the audience engagement value you can expect!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cWhat really decides consumers to buy or not to buy is the content of your advertising, not its form.\u201d &#8211; David Ogilvy<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Any piece of marketing material that you create must reflect the needs of the consumer at its very core.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Incidentally by content we mean, web pages, blog posts, newsletters, PR articles, videos, Infographics, podcasts and images. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Latest figures show that a buyer\u2018s journey is often  reflected by how satisfactorily the questions that he\/she might have; have been clearly addressed and answered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">And oh <em>btw<\/em>, you can also save a lot of time and effort by re-purposing your existing content to extend both their reach and longevity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Content-marketing-matters-1.jpg\" alt=\"content marketing matters\" class=\"wp-image-522\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Content-marketing-matters-1.jpg 1080w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Content-marketing-matters-1-300x300.jpg 300w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Content-marketing-matters-1-1024x1024.jpg 1024w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Content-marketing-matters-1-150x150.jpg 150w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Content-marketing-matters-1-768x768.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p class=\"has-white-color has-vivid-red-background-color has-text-color has-background wp-block-paragraph\" style=\"font-size:24px\">BONUS TIP: here are some free and paid tools to help you do just that: <a href=\"http:\/\/audacity.com\" target=\"_blank\" rel=\"noreferrer noopener\">Audacity<\/a> &#8211; <a href=\"http:\/\/PiktoChart\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Piktochart<\/a> &#8211; <a href=\"http:\/\/Animoto\" target=\"_blank\" rel=\"noreferrer noopener\">Animoto<\/a> &#8211; <a href=\"http:\/\/MeetEdgar\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MeetEdgar<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">The next stage is to diligently identify the right social networking and\/or news platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>DISTRIBUTION \u2013 <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">A <em>crucial<\/em> step in running successful content marketing campaigns is to identify correctly who the target consumers are and where they frequent most online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"682\" src=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/content-marketing-distribution.jpg\" alt=\"content marketing distribution\" class=\"wp-image-534\" srcset=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/content-marketing-distribution.jpg 910w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/content-marketing-distribution-300x225.jpg 300w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/content-marketing-distribution-768x576.jpg 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Therefore knowing when and how often to promote your content for optimum effect will be pretty important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Researching the latest audience demographics of each online platform for:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Age<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Gender<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Marital Status<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Level of Income<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Level of Education<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Occupation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Location<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Try digging a bit deeper to further understand how this target audience is likely to think or react by studying:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Personality traits<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Attitudes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Values<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Browsing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Interests\/Hobbies<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Buying habits<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.digitalhound.co.uk\/content-marketing-services.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2026\/11\/Content-Marketing-Banner-1024x576.webp\" alt=\"content marketing banner\" class=\"wp-image-1771\" srcset=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2026\/11\/Content-Marketing-Banner-1024x576.webp 1024w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2026\/11\/Content-Marketing-Banner-300x169.webp 300w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2026\/11\/Content-Marketing-Banner-768x432.webp 768w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2026\/11\/Content-Marketing-Banner-1536x864.webp 1536w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2026\/11\/Content-Marketing-Banner-2048x1152.webp 2048w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2026\/11\/Content-Marketing-Banner-800x450.webp 800w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2026\/11\/Content-Marketing-Banner-480x270.webp 480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CONTENT CREATION<\/strong> &#8211; Getting into the mindset of the consumer.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Answering key issues like needs, challenges and frustrations your audiences have is likely to resonate more at a deeper level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">It is very likely that, most consumers will buy from a physical or mental perspective and sometimes a mixture of two based upon:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Need &gt; Desire &gt; Aspiration &gt; <strong>Impulse<\/strong> &gt; <strong>Trend &gt;<\/strong> Validation\/Acknowledgement &gt; Brand<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">And therefore, understanding what your respective audience\u2019s needs &amp; likely frustrations are, will help to change your want-based narrative. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">i.e. &#8211; <em>How can they help you (\u201cbuy my product\/sign up for my service\u201d etc.)?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">To one that is instead based more on understanding and adding value to them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">i.e. &#8211; <em>How can your business product or service help them instead?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Take a look at this aspirational value proposition advertisement by Versace below. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"639\" src=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Versace-content-advertising.jpg\" alt=\"Versace-content-advertising\" class=\"wp-image-513\" srcset=\"https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Versace-content-advertising.jpg 980w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Versace-content-advertising-300x196.jpg 300w, https:\/\/www.digitalhound.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Versace-content-advertising-768x501.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><figcaption class=\"wp-element-caption\">HARLEY WEIR\/COURTESY OF VERSACE<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">In this instance, Versace firmly places the suggestion in the prospective consumers\u2019 mind that it believes this perfume is <em>\u201ckey to looking beautiful on a beach\u201d<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">And yet this is precisely where the perfume is least likely to be used!<\/p>\n\n\n\n<p class=\"has-white-color has-vivid-red-background-color has-text-color has-background wp-block-paragraph\" style=\"font-size:24px\"><strong>HELPING YOUR TARGET CONSUMER &#8211; How will your business service or products help your target audience?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Your content marketing strategy can be further improved by highlighting what you have to offer against common criteria listed below:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>What major consumer problem will you be helping to solve?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Is it likely to make their lives easier\/better?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Will they want to pay money for it?<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong> What drives them to making that final purchasing&nbsp;decision?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">High cart abandonment rates are the bain of most online retailers.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">And will therefore need to offset this by working out: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><em>a). what persuasions your potential customers may require to induce that final step?  <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><em>b). what hurdles might prevent or hinder them from going ahead? <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Working this out, will prove to be extremely beneficial in getting your offer propositions spot on. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Before placing your products and offers before your consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">However it will not be enough to simply; a) write great copy or b) do an amazing job of marketing it convincingly to generate excitement and buzz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Although, reaching the right decision maker is key to successful content distribution. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Otherwise you may find that your time and energy is wastefully spent with little or no reward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">This may be particularly true if you are promoting just a service led proposition. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Where you may need to spend a lot of time in demoing your service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">And then following up many times afterwards to close just <em>one<\/em> sale. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">And substantially increasing the cost of new account acquisitions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Purchasing Habits \u2013 <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Research your consumer buying habits particularly if they\u2019ve purchased from a competitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">This will confirm that they have a positive potential interest in your service\/products. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">And may be open to buying from you or that they may be happy staying with the competitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>What and how do they consume media?<\/strong><br>Are they interested in reading magazines?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">What movies and TV do they watch? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">The websites and social media sites they often frequent? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">On social media, closely monitor the times they are: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">i) most active <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">ii) the content they most engage with in terms of clicks, comments, follows, likes and shares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>How can you adapt to reach your target audience and have you identified your target audience correctly?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">By nailing down your consumer demographics, you save a lot of the guesswork involved in creating the right persuasive tone and frequency of your advertising messages to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Both Google Adwords &amp; Facebook Ads are excellent sources for pinpointing audiences that your products will best serve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Researching blog posts, news articles and online surveys is another way also, of getting a better understanding of consumer behaviour within your market sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Defining your ideal market audiences can be tough however. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Narrowing down who to target however, does make it easier to adapt the type of marketing messages that will best resonate with your audiences. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">And which are the most effective social media channels at reaching them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CONTENT MARKETING &amp; SEO &#8211; <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">The synergy between SEO and content marketing cannot be exaggerated enough!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">There are many experts who disagree however, that the 2 are linked at all and happily cite instances where one works completely independent of the other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">We, on the other hand believe that in the online domain neither discipline can function effectively without the other. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Particularly if the need to sell online is paramount to the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">As SEO sets the parameters on how content should be formulated in order to become searchable online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Content thus created must then fulfill that requirement through being dispersed strategically across the world wide web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">SEO is primarily focused around getting your websites to rank for a specific set of keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">And therefore, a great link profile that points back to your domain is definitely one of the <em>key<\/em> factors to&nbsp;ranking in 2020 and beyond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><em>Link building can be pretty tough however&#8230; <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Running successful SEO campaigns (in the majority of market sectors), the best approach is therefore going to be through content marketing to earn those links. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">The synergy between SEO and content marketing is further highlighted in this excellent <a href=\"http:\/\/semrush-identifying-content-marketing-trends-2020\/333183\/\" target=\"_blank\" rel=\"noreferrer noopener\">post by SEJ<\/a>, <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Wherein it states, <em>&#8220;The perennial question of whether SEO and content marketing are at odds with each other seems to have an answer at last&#8221;<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Ultimately, both disciplines exist to service the needs of the site user and are intrinsically conjoined by this intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IN A NUTSHELL&#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Content marketing is your outreach activity to attracting your perfect customer or client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">The quality of content and strategic distribution will be key factors in determining the success or failure of your content marketing strategy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Make sure that SEO is employed at the very start of your content creation phase to maximise it&#8217;s impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><em>And lastly&#8230;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Try not to work in silos as this can often breed hostility, entrenchment and lack of co-operation between teams.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><em>Need help with your content creation and marketing?<\/em> Reach out to our <a href=\"https:\/\/digitalhound.co.uk\/content-marketing-services.htm\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing services<\/a> team in London &#8211; we&#8217;re here to help&#8230; <\/p>\n<script type='text\/javascript'>\n jQuery(document).ready(function() {\n    jQuery( \"#tabs_512\" ).tabs({\n    collapsible: true,\n    active: false\n        });\n\tjQuery( \".scroller_512\" ).width(jQuery( \".scroller_512\" ).width()+1);\n\t\n\t\n\t\/\/jQuery( \".scroller_512 ul li:nth-child(1)\" ).click();\n\t\/\/jQuery( \"#tabs_512-0\" ).css(\"display\",\"block\");\n\t\n  });\n  \n  <\/script>\n  ","protected":false},"excerpt":{"rendered":"<p>Seth Godin once said that \u201cContent marketing is the only marketing left!\u201d And in every sense that statement is absolutely true. As any business that needs external consumers&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[54,55,53,52],"class_list":["post-512","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-content-marketing-and-seo","tag-content-marketing-services","tag-content-marketing","tag-content-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=512"}],"version-history":[{"count":27,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/512\/revisions"}],"predecessor-version":[{"id":1776,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/512\/revisions\/1776"}],"wp:attachment":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}