{"id":525,"date":"2023-02-21T10:08:55","date_gmt":"2023-02-21T10:08:55","guid":{"rendered":"https:\/\/www.digitalhound.co.uk\/blog\/?p=525"},"modified":"2023-07-25T14:02:44","modified_gmt":"2023-07-25T14:02:44","slug":"content-marketing-template-strategy","status":"publish","type":"post","link":"https:\/\/www.digitalhound.co.uk\/blog\/content-marketing\/content-marketing-template-strategy\/","title":{"rendered":"Content Marketing Template -12 Ways To Spice Up Your Content Promotion…"},"content":{"rendered":"\n

This content marketing template should dramatically boost your content promotion efforts…<\/em><\/p>\n\n\n\n

So, you’ve created your epic article or post and you are now ready to unleash it to a largely unsuspecting world…<\/p>\n\n\n\n

You publish this sterling piece of content to your website or blog and your social media accounts too perhaps.<\/p>\n\n\n\n

And you then wait anxiously for the hordes to discover it and congratulate you on your masterpiece.<\/p>\n\n\n\n

Aha, fame at last!<\/em><\/strong><\/p>\n\n\n\n

A few days pass – You keep checking your stats by the hour – but wait, hey something’s gone wrong?<\/em> <\/p>\n\n\n\n

A week goes by and then another one and another one, your stats indicate that no one has showed up?<\/p>\n\n\n\n

Damn!<\/strong> Your budding career as a world-beating content creator has been prematurely nipped in the bud.<\/p>\n\n\n\n

You slam doors in frustration, curse your luck, curse the people who didn’t show up, curse your star sign – oh we Pisceans are just born unlucky, you mutter despondently!<\/p>\n\n\n\n

And then…<\/em>just as you’re about to completely give up, you discover this life-saving post. And lo and behold you are re-energised!<\/p>\n\n\n\n

It shows you the best…<\/strong><\/p>\n\n\n\n

12 WAYS TO AMPLIFY YOUR CONTENT WTH THIS HIGHLY EFFECTIVE<\/strong><\/strong> CONTENT MARKETING TEMPLATE:<\/strong><\/h2>\n\n\n
\n
\"Content-amplify\"<\/a>
12 Top Channels to Magnify Your Content<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

CONTENT REPURPOSING & DISTRIBUTION<\/h2>\n\n\n\n

Time needed:\u00a0<\/span>3 minutes. <\/p>

How To: Content Marketing Template – 12 Tips To Transform Your Content Marketing<\/strong> Strategy<\/strong><\/p>

  1. SOCIAL MEDIA:<\/strong><\/strong>

    Share your content on Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Tumblr and Google My Business.IMPORTANT: Make sure to segment your data<\/strong> thoroughly and create<\/strong> content tailored<\/strong><\/mark> specifically<\/strong> to suit your audience demographics on each platform<\/strong><\/mark> that you submit to!<\/mark><\/strong>Social media automation tools such as Buffer Publish<\/strong>, Hootsuite<\/strong> & MeetEdgar<\/strong> are huge timesavers, allowing you to schedule your posts in advance. And if you do get stuck for new content topics, Loomly can be a useful tool in helping to generate new post ideas.<\/p> <\/li>

  2. VIDEO:<\/strong><\/strong>

    Convert your content to video and share it on YouTube, Vimeo, Facebook, Dailymotion etc.You can do this manually by opening your screen recorder software and then recording all your content with a voiceover to finish with.Lumen5<\/strong> on the other hand will automatically generate a video from your existing content.With impressive AI technology, you can storyboard your ideas, add different layouts and find appropriate music to add to your video. You can also try other alternatives such as InVideo<\/strong>, RawShorts<\/strong> and Rocketium<\/strong> – all offering various content conversions and add on capabilities.<\/p> <\/li>

  3. POWERPOINT:<\/strong><\/strong>

    Create PowerPoint slides of your content and post them to SlideShare.net<\/a>.Start by breaking up your content into short, readable points and use your first slide to emphasise the main point of your content.Use the accompanying slides to validate your main point and try to include just one idea per slide if you can.Also try using relevant, compelling images to augment your points when required.And lastly, end your slideshow with a strong call to action.<\/p> <\/li>

  4. INFOGRAPHICS:<\/strong><\/strong>

    Trim your best content into shareable Infographics using free resources like PiktoChart and Canva and distribute them to Visual.ly, Slideshare, Fast Company, Flickr, Reddit.Alternatively, create industry related useful data snippets and share to eLearning Infographics, Behance, Daily Infographic etc. for added clout. <\/p> <\/li>

  5. EMAIL:<\/strong><\/strong>

    Email your clients and subscribers to let them know that you have just published a new and valuable piece of content.There are plenty of perfectly good email services both free and paid, that you can use to send out your newsletters.A quick search on Google will help to identify some that may be most suitable to your tastes and budget.<\/p> <\/li>

  6. PDF’s:<\/strong><\/strong>

    Convert your best content into PDF’ version’s and share it on Scribd.com<\/a>, Issuu.com, Calameo.com and other top PDF sharing sites.You can convert your content by 1 of 2 ways:a). Go to document.online-convert.com\/convert-to-pdf<\/strong>, enter the link to your\u00a0article\u00a0in\u00a0the URL field and click\u00a0on\u00a0\u201cConvert\u00a0file\u201d.b). Go to PrintFriendly.com<\/strong>, add your content URL and hey presto, you now have your PDF file!<\/p> <\/li>

  7. Q&A SITES:<\/strong><\/strong>

    Find and answer questions on Quora specific to your content topic and then link back to it in your response.Simply enter your main content keyword in the search bar on Quora.com<\/strong>, click on any of the questions and leave a well-thought out and constructive answer behind.Note: You will need to sign up before you can post anything.<\/p> <\/li>

  8. BLOGS:<\/strong><\/strong>

    Create FAQ\/Interview style content inviting influencers in your market sector & get them to share it with their audiences.Search out blogs with similar content posts and leave helpful comments on them with a link back to your related content. You can do this by entering search strings such as: “{yourkeyword} \u201cbecome a contributor\u201d OR \u201ccontribute to this site\u201d.REMEMBER \u2013 DO NOT SPAM! <\/strong>Only leave genuine comments that are relevant to the post.<\/p> <\/li>

  9. FORUMS\/USER GROUPS:<\/strong><\/strong>

    Find user groups on social media pages and forums within your industry sector, be helpful and engage authentically before linking back to applicable content on your website or blog.Facebook, Pinterest, Twitter et al have specific user groups set up around a common set of interests.These user groups are pretty easy to find simply by entering, either your industry sector or main keyword.<\/p> <\/li>

  10. PR:<\/strong><\/strong>

    Create news angles around your brand, your goods\/services & your industry & invite journalists that cover those sectors to gain maximum exposure across major online news portals such as Google News, NY Times, Yahoo Finance, Daily Telegraph etc.Press releases are a powerful way of distributing content to high traffic websites and platforms and can generate a lot of targeted views and interest.News angles can be about anything such as: – a new product – launch of a new service – a new employee – a new partnership deal – a milestone – an industry award etc.<\/p> <\/li>

  11. LINKING:<\/strong><\/strong>

    Link to your new content from high performing pages\/posts to create a powerful content silo to attract and encourage site visitors & search engines.This should be a relatively straightforward task. For instance, if you have a content page called ‘yoursite.com\/cheapholidays<\/em>‘ and you then write a blog post entitled ‘cheap holidays to savour this autumn’<\/em> – it then makes perfect sense for the 2 pages to be linking to each other. <\/p> <\/li>

  12. PODCAST:<\/strong>

    Convert your new content into bite-sized podcast sessions to target and reach new audiences through ApplePodcasts<\/a>, GooglePodcasts<\/a>, Spotify<\/a>, Stitcher<\/a>, Podchaser<\/a> and TuneIn<\/a>.SpeechKit<\/strong> or Trinity Audio<\/strong> (a WordPress plugin) will instantly turn your article into a podcast, giving you the opportunity to amplify your content further.<\/p> <\/li><\/ol><\/div>\n\n\n\n

    This content marketing template now gives you the necessary plan to back up your content marketing strategy and content creation skills. <\/p>\n\n\n\n

    \"content<\/a><\/figure>\n\n\n\n

    And you’re ready to go again armed with this newly discovered knowhow.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    CONTENT MARKETING TEMPLATE STRATEGY – Start with…<\/h4>\n\n\n\n

    Finding out who your target audience are and where they most hang out online. Learn more about this here<\/a>.<\/p>\n\n\n\n

    \"content<\/figure>\n\n\n\n

    You then need to evaluate your existing content and\/or any new content that you create to make sure there is a fit.<\/p>\n\n\n\n

    Treat your existing content as an asset that you can repurpose, chop up and dissect to suit your content marketing strategy. <\/p>\n\n\n\n

    Make sure to tailor your content to suit both the platform and the target demographics that you are submitting to.<\/p>\n\n\n\n

    For instance, your image sizes need to be 1080×1080 pixels to get the best results in Instagram whereas, it’s 1128×376 pixels for a Hero image on LinkedIn. <\/p>\n\n\n\n

    Also try and make sure that your content URL’s fit the platform that you are submitting them to.<\/p>\n\n\n\n

    As a URL shortener like bit.ly will not be accepted by Pinterest. <\/p>\n\n\n\n

    To Recap…<\/h5>\n\n\n\n

    Your content is one of the most valuable assets that you possess.<\/p>\n\n\n\n

    High quality content is key to growing your brand stature, influence and resonance with your target audiences.<\/p>\n\n\n\n

    But maybe, just maybe you’ve run out of new ideas or tired of coming up constantly with new concepts to create more content. <\/p>\n\n\n\n

    If that is so, just rewrite and repurpose what you currently have already. <\/p>\n\n\n\n

    So, if you’ve written about the ‘5 best tips on how to bowl a googly’<\/em> – revise the article to something like ‘Batsmen completely bamboozled by latest googly delivery’<\/em> instead.<\/p>\n\n\n\n

    This content marketing template shows you how to convert your articles into slides, pdf’s, videos, infographics and podcasts and share them across each of the relevant platforms highlighted above.<\/p>\n\n\n\n

    Be persistent, determined and focused and be prepared to fail. FAIL<\/strong> – Yes, I said that dreaded 4-letter word!<\/p>\n\n\n\n

    Because in reality, sadly not every piece of content that you create is going to be a howling success. <\/p>\n\n\n\n

    So you will need to develop a bit of a thick-skin and carry on persevering with your content goals. <\/p>\n\n\n\n

    Use all the tools that you have at your disposal, including any insights that you may have gained from this post.<\/p>\n\n\n\n

    And ultimately you will hone your content promotion campaigns down to a fine, practiced art primed for achieving consistent online success. <\/p>\n","protected":false},"excerpt":{"rendered":"

    This content marketing template should dramatically boost your content promotion efforts… So, you’ve created your epic article or post and you are now ready to unleash it to a largely unsuspecting world… You publish this sterling piece of content to your website or blog and your social media accounts too perhaps. And you then wait […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[51],"tags":[],"class_list":["post-525","post","type-post","status-publish","format-standard","hentry","category-content-marketing","entry"],"_links":{"self":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=525"}],"version-history":[{"count":21,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/525\/revisions"}],"predecessor-version":[{"id":1265,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/525\/revisions\/1265"}],"wp:attachment":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}