{"id":586,"date":"2020-11-13T14:18:13","date_gmt":"2020-11-13T14:18:13","guid":{"rendered":"https:\/\/www.digitalhound.co.uk\/blog\/?p=586"},"modified":"2020-11-13T14:18:25","modified_gmt":"2020-11-13T14:18:25","slug":"3-seo-terms-to-master-in-2021","status":"publish","type":"post","link":"https:\/\/www.digitalhound.co.uk\/blog\/seo\/3-seo-terms-to-master-in-2021\/","title":{"rendered":"3 SEO Terms that you will need to master in 2021…"},"content":{"rendered":"\n

3 SEO terms that you should become closely familiar with over the course of the next few months are:<\/p>\n\n\n\n

1. LCP or Largest Contentful Paint <\/strong><\/h2>\n\n\n\n

LCP is the amount of time taken to display your largest content element from when a user first requests your URL. <\/p>\n\n\n\n

The content element is most likely to be an image, video or perhaps even a large block of text.<\/p>\n\n\n\n

2. FID or First Input Delay<\/h2>\n\n\n\n

FID, is the amount of time measured from when a user first interacts with your page by clicking on a link or button – to the time taken for the browser to respond.<\/p>\n\n\n\n

In order to provide a good user experience, sites should strive to have an\u00a0FID of less than 100 milliseconds.<\/p>\n\n\n\n

3. CLS or Cumulative Layout Shift<\/h2>\n\n\n\n

CLS is a measurement based upon the amount that a page layout shifts while it is loading in the browser.<\/p>\n\n\n\n

This is most likely to be caused when using images, iframes or video embeds without specifying their dimensions. <\/p>\n\n\n\n

In order to provide a good user experience, sites should strive to have a\u00a0CLS score of less than 0.1.<\/p>\n\n\n\n

\"3-important-SEO-terms\"<\/figure>\n\n\n\n

So, why are these 3 SEO terms important?<\/strong><\/em><\/h3>\n\n\n\n

Because these 3 terms are essentially what ‘Core Web Vitals’ are all about.<\/p>\n\n\n\n

And ‘core web vitals’ are a real-time measure of loading performance, interactivity, and visual stability of your web pages.<\/p>\n\n\n\n

Which are the fundamental building blocks that Google will use to determine the search ranking worthiness of your web pages in the near future.<\/p>\n\n\n\n

Latest Developments…<\/h4>\n\n\n\n

Importantly, Google have just<\/em> announced that page experience signals will be added to their search ranking algorithm from May 2021.<\/p>\n\n\n\n

These signals measure how a site visitor interacts with your pages to ascertain whether the experience is helpful and enjoyable.<\/p>\n\n\n\n

The new page experience signals are said to combine Core Web Vitals with existing search ranking signals such as\u00a0mobile-friendliness<\/a>,\u00a0safe-browsing,\u00a0HTTPS-security, and\u00a0intrusive interstitial guidelines<\/a> too.<\/p>\n\n\n\n

\"\"
Image: courtesy of Google Webmasters blog<\/figcaption><\/figure>\n\n\n\n

Google also intend to highlight pages that have great page experience in search results with a visual indicator.<\/p>\n\n\n\n

Crucially, this is bound to influence the choice of\u00a0users in clicking the search result that they want to visit.<\/em><\/p>\n\n\n\n

The knock on effect is likely to impact clickthrough rates, bounce rates and inevitably search rankings too!<\/strong><\/p>\n\n\n\n

What to do next…<\/h5>\n\n\n\n

Start by conducting a thorough website audit to determine where there is room for improvement.<\/p>\n\n\n\n

Google’s search console tool provides an overview of how your site is performing, detailing any issues that may need addressing. <\/p>\n\n\n\n

Page Speed Insights\u00a0and\u00a0Lighthouse\u00a0are 2 of the tools that are commonly used to iterate any necessary page improvements.<\/p>\n\n\n\n

Additionally, these core web vital tools<\/a> provide further help on improving user page experience.<\/p>\n\n\n\n

Incidentally, AMP continues to be touted as the easiest and most cost-effective way to deliver a great page experience.<\/p>\n\n\n\n

It is understood that, Google will link to a cache-optimized AMP version if you publish an AMP content version. <\/p>\n\n\n\n

In Conclusion…<\/strong><\/p>\n\n\n\n

Google’s primary aim is to rank pages with the best information overall.<\/p>\n\n\n\n

And even though great page experience does not override great page content.<\/p>\n\n\n\n

The two combined, present an extremely powerful ranking signal that Google will find hard to ignore.<\/p>\n\n\n\n

The overall message is loud and clear!<\/strong> <\/p>\n\n\n\n

Get to grips with this impending algorithm update and begin the process of improving your user page experience. <\/p>\n\n\n\n

Make sure that your web pages are mobile friendly and offer safe browsing.<\/p>\n\n\n\n

Employ the HTTPS safety protocol and avoid the use of intrusive popups whenever possible.<\/p>\n\n\n\n

Or else<\/em>…risk being shunted down the search rankings pecking order indefinitely.<\/p>\n\n\n\n

The good news however, is that we have ample time to address these issues. <\/p>\n\n\n\n

As the new changes will only come into effect in May 2021.<\/p>\n\n\n\n

So, it’s time to get really comfy with these 3 SEO terms and begin your process of iteration soon.<\/p>\n\n\n\n

Do let us know how you get on in the comments section below. Contact our London SEO agency<\/a> team for further help and advice.<\/p>\n","protected":false},"excerpt":{"rendered":"

3 SEO terms that you should become closely familiar with over the course of the next few months are: 1. LCP or Largest Contentful Paint LCP is the amount of time taken to display your largest content element from when a user first requests your URL. The content element is most likely to be an […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-586","post","type-post","status-publish","format-standard","hentry","category-seo","entry"],"_links":{"self":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=586"}],"version-history":[{"count":5,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/586\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/posts\/586\/revisions\/594"}],"wp:attachment":[{"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalhound.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}