He's enthusiastic. He's inquisitive. He's covered in spots. He's also got four legs, a wagging tail and absolutely no idea what SEO stands for. But there's one small problem: he hasn't got a name.
Search has changed more in the last couple of years than anyone expected. AI answers, algorithm updates, endless acronyms. It's a lot. So we hired someone whose main skills are enthusiasm and sitting very still when he hears the word "treat".
Every Friday he'll share his thoughts on SEO, agency life and whatever else catches his attention. Some might even be useful. Everything is checked by the humans before he posts it, because he can't type and he's been known to eat the homework.
Rather than name him ourselves, we thought we'd ask you. Drop your suggestion in the comments on our socials. We'll choose our favourite, and whoever suggested it wins a £50 gift card, just in time for Christmas.
Suggestions close at midnight on Friday 20 November 2026. The winner is announced on Friday 27 November, in plenty of time for Christmas.
"Being number one on Google is lovely. But if nobody buys anything, perhaps we're chasing the wrong ball."
"Apparently, 'just one small website change' is never just one small website change. Even I know that, and I chase my own tail."
"Humans spend an extraordinary amount of time worrying about tomorrow. Personally, I recommend a good walk today."
Between the deep thoughts, he picks up the odd genuinely good tip from the humans. Here are the first 6, checked before he was allowed anywhere near them.
Once a month, type your 3 most valuable searches into Google and ChatGPT. Not to admire yourself: to see who gets named in the AI answer. If it's the same competitor every time, congratulations, you've just found your to-do list.
Want it done properly, across 4 AI platforms? That's exactly what our free Citation Share Snapshot is for. He'd do it himself, but he has no thumbs.
When Google announces a core update, resist rewriting your whole site on day one. Updates usually take a couple of weeks to roll out and rankings wobble the whole time. Wait until it's finished, then compare before and after. Panic edits just make it impossible to tell what actually happened.
If 3 pages on your site all try to rank for the same search, Google has to guess which one you mean, and it often picks the wrong one. Or none. Give every important search one clear page, and point the others at it with internal links.
74% of consumers only pay attention to reviews written in the last 3 months (BrightLocal, 2026 US survey). 200 reviews from 2022 lose to 12 from last month. Ask for a review every time a client says thank you. It's the easiest win in local search.
Put your main keyword near the start of your page title and keep it to roughly 50 to 60 characters, so Google doesn't chop the end off. Your brand name goes at the end. Nobody has ever searched for "Home | Welcome".
Dogs love rolling in things that smell terrible. Websites love buying cheap backlinks. Both feel great at the time, both are obvious to everyone else, and both end in an unpleasant clean-up. Google treats bought links as a link scheme. Earn them instead.
A short, no-nonsense SEO course for small business owners who want to do the basics properly. Taught by the humans. Supervised by the dog. Plain English, no jargon, no 47-step frameworks.
Tell me when it's ready