Page Experience Update Algorithm Demystified – What You Need To Know

Page Experience Update June 2021…

Discover everything you need to know about Google’s page experience update right here in this post!

Over the years, Google have developed and released numerous algorithm updates, each geared towards pointing users to the most relevant and useful websites.

Including ranking factor updates on; mobile-friendliness, safe browsing, HTTPS, and the Core Web Vital metrics, all designed to measure speed and user experience.

The Google search ranking algorithm update is set to roll out in June 2021 with new factors to be incorporated.

This new Page Experience update is believed to have a meaningful impact on search rankings.

Here, we will closely examine what this update will mean for your business and how best to prepare.

What is the Page Experience update?

The Page Experience update is Google’s new search ranking algorithm set to be released in mid-June of this year and completed by the end of August 2021.

Google suggests that websites displaying valuable information clearly are likely to offer the best page experiences, enabling site visitors to engage more deeply and get more done.

The new algorithm update will incorporate a variety of new and updated metrics known as Core Web Vitals, all focused upon user experience factors.

Google will closely monitor every aspect of how visitors interact with a web page with the new Page Experience algorithm update.

What are the current ranking factors?

The existing ranking factors, which will continue to be key metrics include:

  • Mobile responsiveness – A measure of how well a web page performs when viewed on a mobile device. Click here to check whether your website page is mobile-friendly.
  • HTTPS – A primary authentication protocol for sending data between a web browser and website. Check the secureness of your website’s connection here.
  • Safe browsing – Check the safety of your web page to see if it contains any deceptive or malicious content. To check whether your website has any issues relating to safe browsing click here.
  • Intrusive interstitial guidelines – These pop-ups are disruptive to user experience as they make a page difficult to access. Check here whether you are using interstitials in an accessible way.
Google-page-experience-seo

In an ideal world, a website visitor would click on a link from a search engine and be presented with a quick loading website and easy to navigate web pages.

But web pages can often be often complex things however, with many taking seemingly forever to load despite ever increasing internet connection speeds.

Since the new update combines existing metrics together with a new set of signals, any recent improvements that you have made to your page load speed and overall design may unfortunately not be quite enough.

Google’s June page experience update – New Metrics

Google’s June update will involve the roll out of new Core Web Vital components, which will include:

  • Largest Contentful Paint (LCP) – LCP is an accurate measure of the length of time the largest image or text block takes to appear on a web page.

The current LCP load time is set at less than 2.5 seconds so, any page that takes longer than 4 seconds will be considered as having poor LCP by Google.

  • First Input Delay (FID) – FID is the measure of time taken between a first interaction with your web page and the web browser that is processing that interaction.

Google stipulates that the FID should be less than 100 milliseconds. So, anything longer than 300 milliseconds will therefore be classed as poor FID.

  • Cumulative Layout Shift (CLS) – CLS will measure the unexpected layout shifts and visual stability of any web page.

Web page elements should be stable, and not move around when they are clicked on by the user in order to comply with the latest page experience update.

A poor CLS score is classed as anything over 0.25. A web page will need to score between 0.1 to 0.24 to pass the CLS test.

page-experience-ranking-signal

What’s Google really looking to achieve?

Google’s new page experience algorithm is set to focus on the stability of each individual element of a web page together with page upload speed.

The ultimate goal being to point users to websites that deliver the best user experience.

Google is able to create a holistic picture of how a website is likely to perform by combining existing ranking factors with the new metrics update.

New additional metrics will be added to the Page Experience algorithm gradually.

No announcement surrounding a timeline for the release of these new metrics have been made by Google.

The importance of the Google Page Experience update

Did you know that 75% of people searching on Google will never click beyond the first result page?

Ranking well on Google is absolutely critical to boosting your website traffic and staying ahead of your competitors.

In the past, Google has often been accused of not releasing details of core algorithm updates.

With this particular update, website owners, developers and SEO specialists have all been given 6-months advance notice.

As Google very rarely provides advance notice of algorithm changes, this new page experience update is projected to have a significant ranking impact.

Google is currently considering introducing a Page Experience Badge to highlight websites that offer the best user experiences. This has yet to be officially confirmed.

If the Page Experience Badge does come into effect, it will become increasingly vital for your websites to rank well.

Avoid a potentially significant drop in site visitor traffic with this upcoming algorithm update by optimising your website NOW.

page-experience-algo-update

Optimise your website for Page Experience…

Thanks to the early announcement from Google, it is possible to utilise new tools to ensure your website is ready for the new roll out.

Tools to help you measure, monitor and optimise your website ahead of the update are already readily available.

Your Google Search Console account will have a Core Web Vitals report, which will highlight key areas of your website that needs improving.

Each website page will be given a ranking of a). ‘Good’, b). ‘Needs Improvement’ or c). ‘Poor’.

Your attention must focus therefore on optimising your website to improve user experience, by following the steps listed below:

Your Ranking Checklist For The New Update…

1). Improve Page Load Speed – Page load speed is one of the key factors which contributes to high bounce rates.

Lowering your bounce rates and improving page load speed is an absolute must to rank well in Google.

To rank well for mobile and desktop, site visitors should have improved page load speeds and better site user experience.

3 seconds or less is the optimum page load time set by Google. With pages that take less than 1 second to load, set to receive a ranking boost.

2). Reduce ‘400’ website errors – Broken links and inaccessible web page errors must be reduced to avoid higher bounce rates, poor conversions and lower search rankings.

Audit your website thoroughly and correct any issues that stop it from performing well.

3). Mobile Usability – For a URL to achieve a ‘Good’ status within the Core Web Vitals report it should not have any mobile usability errors.

4). Research Competitors – Research how your competitors are performing, how does their content compare and what are they doing differently?

Make sure that your websites are easy to navigate, with great content and give your visitors quick access to the information that they came looking for.

5). Ensure HTTPS – Your rankings are likely to suffer if your site pages are not served over the HTTPS protocol.

6). Consider Your Advertising – Google is likely to class your website as providing a ‘bad’ user experience, if you utilise advertising techniques that potentially distracts or interrupts the page experience of your site visitor.

Websites that perform best are ones that are designed to be informative, educational and entertaining rather than salesy and promotional.

There are plenty of potential variables that contribute to your websites search engine optimisation performance metrics.

Naturally, the fastest, most relevant websites, which deliver the best user experience will continue to rank well.

A well-designed website, which loads quickly will never rank well if it does not offer visitors quality, relevant content.

Is your website ready for Google’s page experience update and core web vitals?

Is your website ready to meet the new Google page experience algorithm set to launch in just a few weeks?

Improving technical aspects to meet the new Page Experience metrics may well require external support, skills and resources.

To find out which steps you need to take, CLICK HERE for your FREE page experience analysis report.

We can help your business recover from the Page Experience update in June by flagging and correcting potential issues.

We help businesses grow their online brands through data-driven marketing, technical SEO support and ROI focused marketing campaigns.

Find out more about how our digital marketing services can maximise your online performance, by contacting our experienced team today.

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Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its' clients.

Darryl & his team are proven experts in growth-hacking digital campaigns, helping businesses grow to their fullest potential online while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...

7 Link Building Tips in 2021 For Better Search Rankings.

Use these evergreen 7 link building tips to help improve your search rankings in 2021.

Bold statement to make we know; the caveat being years of solid field testing and trial & error experience.

Here’s what you will learn from this post:

  1. ANALYSING YOUR COMPETITORS LINKS
  2. CONTENT ANALYSIS
  3. EDUCATIONAL LINKS
  4. BLOG ROUNDUPS
  5. BROKEN LINKS
  6. MEMES
  7. INTERACTIVE MEDIA

First, some housekeeping…

In answer to a couple of questions that we often get asked:

a). Is link building still relevant in 2021?

b). If our competitor has 1000 links, do we need 1001 to outrank them?

Here’s our reply…

a). Link building has always been and will continue to play an important role for ranking well in the SERPS throughout 2021 and beyond!

b). Google does NOT count the quantity of links but they do measure the quality of the links as a ranking factor.

But, if this is widely accepted as fact…

Why then does so much controversy and misinformation still persist? 

Well, because…

If you trade online, you will know just how crucial top rankings are for your primary keywords.

Your business will thrive on the free organic traffic that those high ranking keywords generate.

Naturally, your competitors will be diligently working round the clock to knock you off those top slots.

You will also know that SEO and link building is an essential and ongoing process of marketing your website.

So, get your link building tactics wrong at any stage and BOOM!

Your website could be consigned to the ‘never to be found again’ SERPS, leaving your competitors to leapfrog you to the top.

Google & Link Building

It is worth noting that search engines like Google, will on the one hand…

Actively discourage the practice of link building for the sole purpose of trying to manipulate your search ranking positions (SERPS).

And yet on the other, will reward your site with higher rankings when done correctly.

We’ll say this yet again…

Links are still one of the biggest ranking factors with quality and relevancy being far more important now than previously.

Quick Fix…

If visitor traffic numbers are your primary concern, you could always throw money at the problem by investing in paid campaigns like Google Ads.

But that could prove to be pretty expensive if you’re in a competitive market sector and/or don’t know what you’re doing.

And of course, your traffic will immediately dry up the instant you stop paying for your ads!

link builders uk

So, What Is The Right Way?

At this stage you are probably wondering, what is the correct method of acquiring quality backlinks?

First, we strongly recommend that you conduct a thorough analysis of your link portfolio.

Pay close attention to the sites that link to you and how they are linking to you.

Examine the number of referring domains, quality of referring domains and their link relevancy.

Check for link co-citations, number of outbound links – own + competitor + toxic links + link opportunities.

3rd party tools like those offered by SemRush.com, Ahrefs.com can help take the tedium away from this task.

Sadly however, tools like these are usually beyond the scope & budget of a small business owner.

3 most common types of link acquisition:

1. “Natural” Editorial Links

Links that are acquired naturally by other sites that want to link to your content or brand.

These links are gained from the creation of high quality, peer to peer industry content.

Natural, editorial links do not require any other specific SEO action, other than creating great awareness around them.

2. Manual “Outreach” Link Building

Your link building agency often creates a value proposition by explaining to the target website, why creating that link will be in their best interest.

SEO companies providing link building services will:

  1. Email bloggers for guest posting opportunities.
  2. Submit feature length articles to select online publications.
  3. Contact specific media for sponsored listing opportunities.
  4. Identify and approach social media influencers.
  5. Build relationships with industry peers for joint-venture possibilities.

Examples include:

Filling out forms for submissions to a website award program.

Or convincing a university professor that your resource is worthy of inclusion in their public syllabus.

3. Self-Created, Non-Editorial

Many websites offer visitors the ability to create links through guest book signings, forum signatures, blog comments, or user profiles.

It is worth noting that these links carry little by way of value and continue to be devalued by search engines as inconsequential types.

Today, these types of links are often considered spammy and should be pursued with caution.

As Google have been known to penalize sites that aggressively pursue such links.

It would be far more prudent therefore, to adopt penalty-safe and more effective ways to attract links such as;

Pillar content, content rich videos, high quality infographics, podcasts etc. as detailed in the 7 link building tips below.

Effort, Perseverance & Patience…

If you arrived here looking for some quick & easy shortcuts, we’re sorry to disappoint but – THEY SIMPLY DO NOT EXIST!

Understand that there is a right and a wrong way to build links that will generate the kind of results that you are seeking to achieve.

Attracting or building quality links will require prolonged effort, perseverance and immense patience.

Prepare yourself to accept that, it may be some time before you can reap the benefits of your endeavours.

The 7 link building tips highlighted below have all been thoroughly field-tested & will drive results.

link building services

So, without further ado here they are..

7 link building tips step-by-step…

Time needed: 7 days, 3 hours and 30 minutes.

7 LINKBUILDING TIPS FOR 2021 & BEYOND

  1. ANALYSE YOUR COMPETITORS LINKS

    Study the links of the top ranking competitor sites in your niche against your own website links.

    Make a note of the ones that are most likely to result in:

    a). Attracting the right target audience
    b). Bringing direct referral traffic
    c). Causing a boost in search rankings

    External tools such as SemRush.com or Moz will help to determine the link worthiness of the sites that you’ve chosen to go after.

    Using SemRush.com you can easily evaluate the authority and toxicity of each link.

    Fix or disavow any of your toxic links using the Google tool here https://search.google.com/search-console/disavow-links.

    TIP: When approaching quality sites that link out to your competitors, create a value proposition by offering your best content, a joint-venture collaboration or a shared promotion opportunity.

  2. CONTENT ANALYSIS


    Look out for topics, stories and blog posts that are trending in your market sector.

    Pick ones that you may be particularly familiar with and then write a better, more detailed version including your own unique twist or insight.

    This is often referred to as the Skyscraper method first coined by the irrepressible Brian Dean of Backlinko.com.

    Then spread this out to all relevant social media platforms including any owned web properties.

    You can find out what’s trending by clicking this button facility on Buzzfeed.com in the top right hand corner.

    Google Trends and BuzzSumo are also popular tools to help you discover popular searches in a wide range of categories.

    Your smart, competitive research should also include analysing your competitors paid ads for the keywords and copy that is used.

    Tools like Spyfu.com (see below) will reveal every organic and paid keyword that your competitor is either ranking organically for or paying for.

    Competitor-Keyword-ResearchThis should be an invaluable part of your research, as it will help you to approach your content marketing strategy primed with the knowledge of what is popular in your market sector.

    And finally, don’t forget to check out other popular news publications within your own niche as well.

  3. EDUCATIONAL (.edu, .org)


    Do a search on Google for schools, universities, charities and community business organisations.

    Visit each property to see whether they have a local resource section to which you can add your business to.

    And if they don’t, you can also contact these sites and offer to run an event or free promotion in exchange for a highly sought-after backlink from them.

  4. BLOG ROUNDUPS


    Also called content roundups or link roundups, these are curated blog posts featuring a selection of the best articles and posts within a particular industry.

    Each of the articles listed in these posts will usually have a snippet of that content with a link back to the original content.

    Roundup posts are typically found on high quality blogs and news sites and present a perfect opportunity to gain a highly relevant backlink and boost in your search rankings.

    And added benefit of being included in such roundups, will also help to establish you as:

    i) A thought leader within your industry
    ii) Drive relevant targeted traffic
    iii) Potentially lead to other beneficial content sharing collaborations and partnership opportunities.


    Finding one of these roundups is fairly straightforward by doing a simple search on Google.

    For example, healthy eating +”monthly roundup” will bring back the following results:

    Just make sure to substitute ‘healthy eating’ with your chosen keywords.
    healthy-eating-monthly-roundup

    And contact the website owners and pitch them your best content for inclusion.

  5. BROKEN LINKS


    Broken links otherwise known as ‘link rot’ are hyperlinks to non-existent web pages.

    This is bad for the website owner as 88% of web users say that they are unlikely to return to a website if presented with dead links.

    But, the true cost of link rot can be a bit more unforgiving!

    As bounce rates will inevitably be higher, the knock on effect on conversions and subsequently search rankings can become pretty grim, if uncorrected.

    There are reputed to be an average of 2.4% of broken links on every website.

    Which means there is a high probability of you being able to find websites in your niche that have links to resources that no longer exist.

    Simply email the website owner with a friendly message, pointing out the broken link and offer your resource as a replacement instead.

    Make sure that what you’re offering as a replacement is both relevant and suitable for that website.

    An easy way to find broken links is to install a free extension called ‘Check My Links’ available on the Chrome browser.

    Alternatively, ‘Broken Link Checker’ is an addon extension for Firefox users that performs the same task.

    Discover link building opportunities by tracking the lost links of your competitors.

  6. MEMES


    Odd as this might sound, memes are an excellent way of building links for your web properties.

    Funny, humorous, controversial or strange memes attract a lot of attention and can easily be shared virally across social media.

    Kapwing
    is a free meme creator that you can get started with, by using their collection of standard templates to create your own standard-meme-template
    viral texts and messages

    Or alternatively. you can choose from a range of trending templates like the sample one featured below.
    trending-meme-sample

    And then distribute them to relevant subcategories (subreddit) on Reddit, Tumblr, Pinterest etc. where users are likely to share these on their sites too, thus generating extra backlinks.

  7. INTERACTIVE CONTENT


    Create high quality shareable infographics, slides and videos and post them across popular media such as YouTube, SlideShare etc.

    Piktochart.com offers a free and easy to use visual infographic creator where you can start by selecting from over 500 templates and adapt them to suit your business interests.

    Visual.ly allows you to create and sell infographics if you choose to.

    Infographics can also be shared to Infographic Reviews, Flickr, Mashable Infographics for high quality backlinks.

7 link building tips
7 Link Building Tips

And, there you have it; 7 link building tips to massive search engine ranking gains.

To Conclude…

You now know that link building is a painstaking an ongoing process.

Some people will find this an incredibly tedious task, while others will think of it as a challenge.

Whatever your school of thought may be, link building is here to stay for the foreseeable future.

It will serve your business best therefore, if you can get to grips with it sooner rather than later.

And whether you’re a ‘newbie’ or a grizzled veteran, hopefully there’s something that you can takeaway and use from this post.

Feel free to add to this topic with your own favourite link building methods in the comment section below

If you do struggle to constantly come up with new ways to acquire quality links, then why not get in touch with our experts?

Our UK link building team applies these 7 link building tips amongst a slew of others to generate top search rankings consistently for our clients.

You can find out more about our link building UK services here. 

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Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its' clients.

Darryl & his team are proven experts in growth-hacking digital campaigns, helping businesses grow to their fullest potential online while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...

One of the Top Digital Marketing Agencies in the UK, Clutch Names Digitalhound

We’re proud to be named One of the Top Digital Marketing Agencies in the UK by the Clutch awards team.

Planning to digitise your business?

There are plenty of factors to consider, that’s for sure.

But one of the most important things to consider is how you will handle your digital marketing.

Truth be told, the digital world is pretty cutthroat and it is very competitive as well.

Finding the right partner for your business will certainly improve the chances of you making it big in your industry.

Look for a company that provides high-quality digital services that will help you elevate your brand further.

Choose someone like Digitalhound!

Our company has been providing the best services in the industry since 2014.

We pride ourselves on delivering consistent results for our clients and we are certainly proud of our 97% retention rate.

top digital marketing agency London

The digital marketing industry is full of misleading shiny objects, pitfalls and misinformation constantly being spewed out by ‘would-be’ experts.

Our London SEO team continues to combat these kinds of falsehoods.

Providing complete transparency and high expertise on every project that we handle.

Thankfully, Clutch recognized our efforts by adding us to their list of top digital marketing agencies in the UK.

Here’s what they had to say:

“The Team at Clutch are delighted to award Digitalhound as one of the Top Digital Marketing Agencies in the UK

This award is made in recognition of their skills, dedication and quality of client service” – Anna Peck, Clutch Awards Team

Being recognized as a top London SEO agency in our industry is:

A testament to the expertise, skills and commitment to deliver over and above all expectations.

To give you an insight about how much this award means, here is our managing director Darryl Antonio:

“We are absolutely delighted to be named as one of Britain’s Top B2B Digital Marketing Firms by Clutch!

It makes our achievements all the more worthwhile to be recognised by an independent, industry leading ratings and reviews platform.”

So, let us collaborate together and take your business to new heights!

Our team is ready to guide you and your business in significantly improving your digital marketing performance.

Contact us and let our experts help improve your business performance today.

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Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its' clients.

Darryl & his team are proven experts in growth-hacking digital campaigns, helping businesses grow to their fullest potential online while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...