Image Search Rankings – How to rank images in Google…

Image Search Rankings or image SEO what is that all about and why on earth would I want to do that anyway?

Ever heard the saying that “a picture is worth a thousand words”?

Now, enter the commercial world…

Where the latest consumer research tells us that images are 1 of the Top 3 most engaging forms of content online!

Therefore, it does make sense to have those images on your website ranking well on Google – Agreed?

So, how to rank your images?

The image search rankings tips listed below should help you to significantly improve your image search rankings.

So, let’s get started with these 6 essential ingredients…

IMAGE SEARCH RANKINGS – HOW TO RANK IMAGES IN GOOGLE

Image search rankings - Google seo
This is the image description

Let’s breakdown each of these elements individually.

1. QUALITY

Using high quality images will naturally produce:

Higher engagement – The better the quality, users will be more likely to save, share with friends and family and return for more.

Better user experience – Research also shows that site visitors tend to stick around for longer.

Higher quality traffic – With site visitors less likely to bounce off your site, length of stay usually means better conversion ratios.

TIP: Make sure to optimise your images so that they load faster as ‘page speed’ is an important ranking factor.

Here are a couple of free tools that you can use to compress your images so that they load faster.

Compressjpg.com & Compressor.io

2. IMAGE PLACEMENT

Relevancy – Images should be relevant for the pages that they are placed on.

Above the fold – Placing your images where users can see them without scrolling does affect bounce rates and ultimately rankings.

Visibility – Images should be placed near relevant text to improve search indexation and visibility.

Image text – Although Google does have optical character recognition (OCR) from a crawl budget standpoint, it is advisable to avoid embedding text in images.

3. IMAGE DESCRIPTION

Titles – When adding images to your pages make sure that the page titles are relevant and include meta tags.

Image alt text – Include your primary keywords here but avoid repeating them over & over again. Instead use LSI driven or contextual keywords.

Context around images – Images should be placed where there is appropriate context surrounding them.

Add structured data – Adding image mark-up data is an important step that will help with better indexation and higher rankings.

4. CAPTIONS

Descriptive – Captions that are well described are better ranked while also being helpful to those that are visually impaired.

Around images – Place your captions above and/or directly below images for better search context.

Use semantic mark-up – Using the (<figcaption>) element to provide more information about the image.
Example =

lions Johannesburg safari
lions Johannesburg safari

5. IMAGE FILE NAMES

Relevancy – Change non-descriptive file names to more relevant descriptive names.

Keywords – Select and use your primary keyword as the file name.

Example = Instead of naming your image [001.jpg] – use something more accurate [NintendoWii.jpg]

Learn more about image search rankings from Google’s very own, John Mueller below:

6. SITEMAPS & HOSTING

Ranking Potency – Boost the ranking potency of your website images by including:

Image sitemap – higher crawlability, higher indexability & higher rankings.

Faster hosting – Install mod_page speed to perform many speed optimizations automatically.

Too many images – Split up large sitemaps with smaller more search engine friendly numbers.

IMAGE SEARCH RANKINGS – RECAP

To rank your images on Google image search follow these guidelines:

  • Use quality images
  • Place them on relevant pages
  • Use appropriate titles, meta tags & mark-up
  • Place descriptive captions around images
  • Select keyword rich file names
  • Create image sitemaps
  • Install Google’s mod_pagespeed

And there you have it…

image seo - how to rank  on image search

All the essential steps and best practices to get your images ranking well on Google, to enjoy higher engagement, better user experience & higher conversions.

Let us know how you get on in the comments below and don’t forget to like & share this post if you found it useful.

And if you get stuck or need any further help with your SEO, please contact our London SEO Agency for help and advice.

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Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its' clients.

Darryl & the team are proven experts in growth-hacking digital campaigns to help businesses grow to their fullest potential while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...

A London SEO Agency Marketing Campaign Overview…

Let’s take a closer look behind the scenes at how a London SEO agency maps out a typically successful client marketing campaign.

OVERVIEW:

Google determines search rankings largely on the relevancy of your site content and authority of the external sites that link back to you.

There are also many other additional ranking signals that determine top search rankings such as:

Domain and page-level metrics – mobile friendliness – bounce rates – user journeys – visitor engagement – social media presence etc .

The goal of the SEO expert is therefore to:

a). Optimize your websites focusing on 2 major elements – On PAGE & OFF PAGE.

b). Rank high through quality, in-depth content and to build your authority through quality backlinks and usability.

Listed below is a breakdown covering each aspect of a standard recommended SEO campaign structure.

1. RESEARCH

Site Audit – Each month an expert team member will spend time in analysing:

  • Web page layout
  • Site content
  • User behaviour patterns
  • Page speed
  • Visitor acquisition
  • Traffic
  • Goal conversions
  • Bounce rates
  • Landing page performance hot spots
  • Calls to action
  • Content shortfalls

Competitor Audit – Study your closest competitors to determine website metrics, market presence, content quality and keywords ranking performance.

Link Profiling – Looking at the number of referring domains – quality of referring domains, link relevancy – link co-citations – number of outbound links – own + competitor.

Keyword Audit – Analyse the keywords being targeted for relevancy, traffic volumes, competitiveness and long term growth.

London SEO agency

2. SEO CAMPAIGN

A monthly campaign will feature each of the following key elements:

Blueprint – Plan detailing keywords, content and links to be targeted for localised search ranking gains.

Content – Topical ideas grouped around both broad and local target keywords.

Creation – A minimum of 2 x 1000-2000 words fully researched high quality,  unique articles.

Marketing – National & localised outreach to selected popular city blogs & media platforms.

PR x 1 – Syndication across a diverse range of media platforms to generate both national and local brand awareness and quality backlinks.

 Blog posts x 4 – Targeting product keywords, news, community events etc.

 Local citations – Reviews, business directory listings, sponsorship, local classifieds.

Structured Data Markup – Highlight reviews, events, people, products, services.

New to SEO? Learn more about it here

3. BUILDING RELEVANCY – Content Planning, Editing and Writing (Content Marketing).

Relevancy is all about your content. In search marketing, you need high quality website content to support your campaign, rank well in the search engines and drive business.

Unique, valuable information and educational content drives traffic because people want to read it, respond to it, and share it!

Using the highly important E.A.T. SEO guidelines, a team of copywriters will craft content that is authoritative, thoroughly researched and customised to meet your specific goals.

The team will then ensure that your pages are written to attract traffic to your site while promoting your brand and delivering your message.

The process includes:

Structuring pages for the web and establishing an ongoing content plan.

Researching and writing pages to support your SEO campaign.

Editing and proofing pages to incorporate feedback.

Adding content on a regular basis is also important. Companies that blog regularly attract 75% more traffic to their websites.

Almost all SEO campaign plans include turnkey monthly blogging services from topic conception through writing and posting with each post being optimised and relevantly customised to suit your industry sector and geographic market.

4. BLOG POSTS

Monthly blogging service with content brainstorming, writing and distribution includes:

Research and topic development

Writing and editing of monthly posts

On-page optimisation of each post

Distribution to target audience platforms

 

Digitalhound - a London SEO Agency

5. BUILDING AUTHORITY

Building a proper backlink profile is now multi-faceted and more intensive than simple link building and requires thorough research, outreach, time to complete, and time to mature.

Authority is based on the quality of backlinks to your site.

Developing a linking profile capable of ranking well in 2020 & beyond means that any links leading back to your website must be of relevance and quality.

A quality backlink requires that it is natural (not forced) and makes sense for your particular website or industry sector.

A diverse link profile is also more valued and a multitude of backlinks from separate sources or domains, are more valued than ones originating from the same location.

6. ANALYSIS

Each month you receive a detailed report on ranking improvements, key performance metrics and consultation on best practices.

Monthly Reports of Rankings & Traffic

Re-Optimisation, as needed

Monthly Consultation & SEO Web Site Audit

7. PARTNERSHIP, CONSULTATION & REPORTING

Internet marketing is a partnership.

Clients who regularly meet with their agency partners and act on their suggestions and ideas do tend to rank higher more quickly.

While an agency might handle 95% of the work themselves, they will also need your input on content and in obtaining some backlinks.

Feedback, assistance where necessary and an ongoing monthly budget are prerequisites to sustaining growth.

Although the client will receive a detailed report each month, it is always recommended to schedule a consultation to review best practices, to discuss and pitch new ideas.

8. FEES

Campaign fees should list in detail every item of work that the agency will be carrying out and should therefore NOT have any other surprise extras!

Fees are usually charged on a fixed hourly rate basis unless otherwise negotiated and are almost always subject to VAT at the prevailing rate.

Expert SEO Solutions

SUMMARY – MUST HAVES

A London SEO agency should have a minimum of 5-7 years experience.

A verifiable track record in helping brand growth.

Competent at audience development and retention strategies.

In-depth SEO knowledge, multi-channel expertise and a varied industry exposure.  

Supply proof of client satisfaction.

Based locally to facilitate monthly meetups.

Need more? Visit this top London SEO Agency now for further help, guidance and a FREE initial consultation.

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Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its' clients.

Darryl & the team are proven experts in growth-hacking digital campaigns to help businesses grow to their fullest potential while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...

5 Pillars Of A Digital Marketing Campaign Strategy…

What exactly are the 5 Pillars of a Digital Marketing Campaign Strategy?

Here’s what you can except to learn from reading this post – how to:

1. PLAN 2. REACH 3. ACTION 4. ENGAGE 5. CONVERT

1. PLAN

5 pillars of a digital marketing campaign strategy

Planning, is the first and the most impactful step that will ultimately decide the fate of your campaign strategy.

This is a step where you don’t want to be cutting any corners, instead you want to take your time to assess these 3 fundamentally important questions:

A. What is your ideal outcome?

The answer to this could be

a). to sell a product or service

b). increase signups to a newsletter

c). introduce a new product or service or

d). brand awareness.

Your desired outcome needs to be clearly defined as this will dictate your campaign blueprint and target focus.

B. When to launch your campaign?

Do you wait for your product or service to be fully ready or do you soft promote prior to launch to whet the appetite of your target audience?

Timing of your launch can play a critical part in the success of your digital marketing campaigns and it does pay to study your industry sector trends for clues on what’s proving to be popular within your particular market niche.

Sites like Google Trends can prove to be a very useful tool in understanding what’s happening within your market segment as you can filter trend parameters by annual growth, country, region and city and time your launch accordingly.

C. How do you make this all happen?

So you now know what your end goal is and you also know when to start your marketing campaign but, how’re you going to get things off the ground?

Start by working out the resources that you will need to allocate to the campaign such as in-house personnel, expertise, time, budget and if you need to bring in outside help.

2. REACH

Campaign strategy - audience reach

The next stage is to clearly define who your ideal target customer is, where they can be found online and why they should buy from you?

Working out who your ideal customer is a must to improving your campaign targeting and more importantly your conversion rates.

These FREE tools are extremely useful to research who your audiences are, where they tend to congregate online and what their buying habits are:

Google Analytics – The Audience tab here will help you decipher the following metrics:

Breakdown of target audience – Actual & potential target locations – The interests of your target audiences.

Another extremely effective tool is Google’s Consumer Insights where the research & data will help you unlock fresh insights to drive your business by understanding the shifts in consumer behaviours, needs and beliefs.

Facebook Insights – Facebook’s business page insights will tell you who your fans are and by clicking on the Likes tab you get to see where your page likes happened.

The data listed here will tell you where you need to publish content and also where you can reach your audiences. 

You can also study your closest competitors to learn what, where, how and when they’re promoting their products and services to fine tweak your own campaign strategy.

IMPORTANT:  Digital marketing campaigns generate so much rich data right from the start so, agility is key to making crucial tweaks and adjustments swiftly to maximise the profitability delivered by your marketing strategy.

3. ACTION

Digital marketing campaign action

Action is where you begin the launch phase of your digital marketing campaign.

This is where you will have all your props ready to go i.e. your landing pages, website or videos.

IMPORTANT: When launching your campaign especially if using free social media, the first 30 minutes to 1 hour can be crucial for success!

This is because most social media platforms have algorithms that check the audience engagement levels on your particular post.

And depending on the numbers will elect to either popularise it by sharing it more widely or unfortunately bury it, if the engagement traction isn’t significant enough.

And whilst this might not matter quite as much if you’re just running paid advertising campaigns still, it is good practice to pre-warm your audience up with an upcoming campaign notification letting them know the exact time and date of your launch.

Remember to keep a close eye on the numbers, tracking the results from each method so that you adapt your campaign quickly if necessary.

4. ENGAGE

Campaign Strategy Engagement

Engaging with your audience by first listening and then responding can make a big difference to how an audience will perceive your brand.

Adopting a unified brand tone across all media is important to help audiences easily identify with who and what your brand actually stands for.

Most brands are happy to engage with their customers only when receiving positive feedback but this is a very big mistake.

Negative feedback however, should be seen as a great way to improve your products and services and brands should be thankful that customers have taken the time to state what they’re unhappy about.

Since consumers online can be rather fickle at times, simply click away and run off to find the nearest competitor.

So, if the key goal of your digital campaign strategy is to attract and retain customers then the 2-way narrative has to be weighted heavily in favour of the customer.

This means not taking a defensive stance, being immediately contrite and apologetic if things do go wrong and promising to fix the outstanding issue as swiftly as possible.

5. CONVERT

digital marketing conversions

Converting your site visitors is going to be the final challenge of the 5 pillars of a digital marketing campaign strategy.

This is where you have pay very close attention to all the tracking metrics that you’ve employed during the life cycle of any campaign.

Learning from the Acquisition & Behaviour tabs in Google Analytics lets you gain real insights into how your customers found your website, landing page, video etc. and how they behaved once they got there.

Metrics such as who referred them and which social media platform converted the best will allow you to adapt your campaign strategy to deliver a better overall customer experience.

Here are some practical ways that you can better convert visitors into buyers:

  • Simplify your page copy by cutting out any unnecessary hype.
  • Clearly express your value proposition.
  • Proudly display your customer testimonials and reviews.
  • Use high quality images.
  • Offer a cast-iron money back guarantee.
  • Reduce any friction in the purchasing process.
  • Offer less choice.
  • Create a sense of urgency – employ countdown timers if applicable.
  • Try answering any likely objections honestly and openly in your copy wherever possible.

And if the primary campaign strategy is to use paid advertising then follow these steps for better conversions:

  1. Use Ad extensions – so that you ads appear larger online.
  2. Allow for multiple methods of payment.
  3. Use Facebook lookalike audiences.
  4. Use re-marketing pixels.

Because you’ve monitored your campaign and addressed any underlying issues that you may have had with conversions, you can now move on to establish your business as the no.1 choice in the minds of your customers.

Some of the easy ways of doing this is by offering tiered payment plans, loyalty incentives for repeat purchases and free offers for brand advocacy and referrals.

Let’s recap…

digital marketing campaign strategy

To run successful digital campaigns businesses must have the right personnel and processes in place.

And while this may seem fairly obvious, it is surprising just how many businesses lose both stacks of money and potential customers through poor planning and ‘off the cuff’ promotional launches.

These 5 pillars of a digital marketing campaign strategy could therefore be used as your blueprint to ensure that every phase has been carefully planned for and chalked off for maximum success.

And if you ever need that extra little bit of proven magic then don’t hesitate to get in touch with our digital marketing experts for help and advice.

Please consider sharing this if you found it useful!

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Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its' clients.

Darryl & the team are proven experts in growth-hacking digital campaigns to help businesses grow to their fullest potential while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...