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Common Data Triggers • Demographics • Location • Website • Purchase History • Interest|Needs • Re-Targeting

The primary aim of sifting through data is to convert it ultimately into actionable steps that produce a desired outcome. Figures 1 and 2 below illustrate simple work flows, to examine the process of mining information to achieve a predetermined set of knowledgeable insights.

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fig 2.

Can data help improve Customer acquisition?

Bringing your data to life

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“Some say that data mining is a boring and laborious task and yet, we would beg to differ! Clients have seen significant improvements in churn and burn rates as a result of segmentation.”

Data Mining and Segmentation powerful conversion metrics…

Mining for gold with robust Data Segmentation

Making sense from the different behaviour characteristics of customers

and future prospects is an ongoing challenge for most businesses. Without

rigorous data segmentation however, marketing spend and resources can be

wasted on fruitless campaigns pitched to the wrong prospects resulting in

disappointing ROI results, poor retention rates and worse still a disgruntled

audience. Customer bases are traditionally divided into groups of individuals

by age, gender, interests, spending habits etc; and then further sub-divided

by attributes such as behavioural attitudes and psychological profiling.

From a marketing standpoint however, a ‘value’ segmentation based around dividing groups of customers by cost of acquisition, the revenue they generate and the costs of maintaining ongoing relationships with them tends to produce better ROI campaign results Digitalhound’s data segmentation team analyses what data will be collected and how it is to be gathered. Collecting and integrating data from various sources, mining that data for proper segmentation, establishing effective communication touch points with both marketing and customer service units, and implementing applications to handle the data and respond to the information it provides. By doing so, Digitalhound enables you to easily identify your customer database, allowing your products, services and messaging to be tailored precisely to suit your target market.