020 7873 2476
Call our data specialists today on 020 7873 2476 or click here for more info…
big-data-segmentation
Common Data Triggers Demographics Location Website Purchase History Interest|Needs Re-Targeting
data-mining data-mapping
The primary aim of sifting through data is to convert it ultimately into actionable steps that produce a desired outcome. Figures 1 and 2 below illustrate simple work flows, to examine the process of mining information to achieve a predetermined set of knowledgeable insights.
fig 1.
fig 2.

Can data help improve Customer acquisition?

Bringing your data to life

…..
Some say that data mining is a boring and laborious task and yet, we would beg to differ! Clients have seen significant improvements in churn and burn rates as a result of segmentation.
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Data Mining and Segmentation powerful conversion metrics

Mining for gold with robust Data Segmentation

Making sense from the different behaviour characteristics of customers

and future prospects is an ongoing challenge for most businesses. Without

rigorous data segmentation however, marketing spend and resources can be

wasted on fruitless campaigns pitched to the wrong prospects resulting in

disappointing ROI results, poor retention rates and worse still a disgruntled

audience. Customer bases are traditionally divided into groups of individuals

by age, gender, interests, spending habits etc; and then further sub-divided

by attributes such as behavioural attitudes and psychological profiling.

From a marketing standpoint however, a ‘value’ segmentation based around dividing groups of customers by cost of acquisition, the revenue they generate and the costs of maintaining ongoing relationships with them tends to produce better ROI campaign results Digitalhound’s data segmentation team analyses what data will be collected and how it is to be gathered. Collecting and integrating data from various sources, mining that data for proper segmentation, establishing effective communication touch points with both marketing and customer service units, and implementing applications to handle the data and respond to the information it provides. By doing so, Digitalhound enables you to easily identify your customer database, allowing your products, services and messaging to be tailored precisely to suit your target market.
020 7873 2476
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Bringing your data to

life

…..
020 7873 2476
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ADDRESS Digitalhound Ltd 207 Regent Street London UK W1B 3HH Tel. 020 7873 2476
CONTACT
©2020 Digitalhound London.
020 7873 2476 Digitalhound.co.uk

Making sense from the different behaviour

characteristics of customers and future

prospects is an ongoing challenge for most

businesses. Without rigorous data segmentation

however, marketing spend and resources can be

wasted on fruitless campaigns pitched to the

wrong prospects resulting in disappointing ROI

results, poor retention rates and worse still a

disgruntled audience. Customer bases are

traditionally divided into groups of individuals

by age, gender, interests, spending habits etc;

and then further sub-divided by attributes such

as behavioural attitudes and psychological

profiling.

Can data help

improve

Customer

acquisition?

Call our data specialists today on 020 7873 2476 or click here for more info…
Mining for gold with robust Data Segmentation
“Some say that data mining is a boring and laborious task and yet, we would beg to differ! Clients have seen significant improvements in churn and burn rates as a result of segmentation.” Data Mining Tips
From a marketing standpoint however, a ‘value’ segmentation based around dividing groups of customers by cost of acquisition, the revenue they generate and the costs of maintaining ongoing relationships with them tends to produce better ROI campaign results Digitalhound’s data segmentation team analyses what data will be collected and how it is to be gathered. Collecting and integrating data from various sources, mining that data for proper segmentation, establishing effective communication touch points with both marketing and customer service units, and implementing applications to handle the data and respond to the information it provides. By doing so, Digitalhound enables you to easily identify your customer database, allowing your products, services and messaging to be tailored precisely to suit your target market.
The primary aim of sifting through data is to convert it ultimately into actionable steps that produce a desired outcome. Figures 1 and 2 below illustrate simple work flows, to examine the process of mining information to achieve a predetermined set of knowledgeable insights.
fig 2.
fig 1.
Common Data Triggers Demographics Location Website Purchase History Interest|Needs Re-Targeting
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