BRAND MESSAGING
A well crafted narrative is key to
getting your brand messages across
in the right way to your prospective
audiences.
Our experts are fully adept at creating
an engaging style that will project
your brand in an easily digestible and
memorable format.
TRAFFIC
Keeping you brand in the public eye
through timely press releases is
another effective method of
generating traffic to your websites.
Due to the popularity of the
distribution channels used an
attention grabbing headline, can
easily go viral and lead to huge
surges in visitor traffic.
LINK BAIT
Breaking news, images, Infographs,
controversy and educational
material, all provide natural value to
readers who are more likely to share
your link.
A well thought out title that grabs the
reader's attention and one that
accurately represents the content is
an absolute must for people to
perceive its value and organically
share the link with others.
BRAND EXPOSURE
We distribute your releases to some
of the most powerful news outlets
and social media platforms to
generate the maximum exposure for
your brand.
Distribution to influential platforms
like CNN, PR Newswire, Press
Association and others will lend a
certain amount of natural gravitas to
your brand.
NEW AUDIENCES
Referral traffic from a variety of
different sources is quite
commonplace with a well distributed
news release.
As each source caters to their own
individual audiences, the likelihood
of your news attracting a whole new
set of interested visitors back to your
website is greatly enhanced as a
result.
A Service Overview
020 7873
2476
SERVICES
SOCIAL
ADDRESS
Digitalhound Ltd
207 Regent
Street
London
UK
W1B 3HH
Tel. 020 7873
2476
CONTACT
©2021 Digitalhound London.
So what should it contain? Start with something
that you think is newsworthy such as the launch
of a new business, a new product or service,
perhaps a new partnership deal or affiliation,
winning an award or hiring an expert etc.
Digitalhound delivers exceptional marketing
results driving engagement, brand recognition,
site traffic and sales. Eliminate the frustration of
being a lost voice in a multitude of screaming
voices and get your content found today.
How to write an
engaging Press
Release?
As we’re primarily focused on online
releases, to rank well in the search engines
and feature on Google News, CNN and
others, there are a few structural
prerequisites that will help namely - The
title of your release is all important, so
make sure it is attention grabbing and
includes your primary keyword to entice
the reader further, mention your keyword a
few times throughout your article but make
sure that it fits well within the context of
your article, using variations wherever
possible.
PRESS RELEASE
DISTRIBUTION SERVICE
OK, you’ve written the perfect release so
now what? You need to use a platform that
will send out your release to every
important news outlet to get the maximum
exposure and there are a plethora of
services some free, others expensive
and yet more are somewhere in between.
Then there’s multimedia, contacts among
online editors, publishers and journalists,
using social media to help rank your
release, building back links and so on... Or
you can simply use our fully managed and
experienced press distribution service for
high authority coverage and maximum
exposure!
Call us on 020 7873 2476
today to learn more about
how we can help you…
HIGHER RANKINGS
We use your important keywords in
the title and within the body of the
release, so that search engines like
Google will index it correctly.
As the platforms that will list your
news are considered to be high
authority sites, they pass on what is
commonly known as link-juice back
to your site helping it to rank better
for the keywords being targeted.
•
Press releases are a great way to keep your company
firmly in the public eye.
•
A well-written release will bring exposure for your
company to prospective new customers, enhance
your brand image and potentially help to increase
your sales.
•
By targeting important keywords in the title and body
of your release, you increase your chances of being
ranked well in the search engines.
Press Releases Matter…
We’re often asked, ‘how should a press release
be written’? And here’s a few tips to help you
craft a piece of news about your brand, products
and services or staff employment that’s going to
make everyone sit up and read it!
Your press release should always be written in
the third person and must read like a news story
and not an advertorial for your company. A press
release should clearly demonstrate to the
particular news outlet or journalist that the
subject or person is newsworthy and merits both
their attention and space in their particular
publication.