020 7873 2476
Call us today on 020 7873 2476 to get your brand the exposure that it needs…
Press Releases Matter… We’re often asked, ‘how should a press release be written’? And here’s a few tips to help you craft a piece of news about your brand, products and services or staff employment that’s going to make everyone sit up and read it! Your press release should always be written in the third person and must read like a news story and not an advertorial for your company. A press release should clearly demonstrate to the particular news outlet or journalist that the subject or person is newsworthy and merits both their attention and space in their particular publication. So what should it contain? Start with something that you think is newsworthy such as the launch of a new business, a new product or service, perhaps a new partnership deal or affiliation, winning an award or hiring an expert etc.

PRESS RELEASE DISTRIBUTION SERVICE

Digitalhound delivers exceptional marketing results driving engagement, brand recognition, site traffic and sales. Eliminate the frustration of being a lost voice in a multitude of screaming voices and get your content found today.
• Press releases are a great way to keep your company firmly in the public eye. • A well-written release will bring exposure for your company to prospective new customers, enhance your brand image and potentially help to increase your sales. • By targeting important keywords in the title and body of your release, you increase your chances of being ranked well in the search engines.
digital marketing London
Then there’s multimedia, contacts among online editors, publishers and journalists, using social media to help rank your release, building back links and so on... Or you can simply use our fully managed and experienced press distribution service for high authority coverage and maximum exposure!
OK, you’ve written the perfect release so now what? You need to use a platform that will send out your release to every important news outlet to get the maximum exposure and there are a plethora of services some free, others expensive and yet more are somewhere in between.
As we’re primarily focused on online releases, to rank well in the search engines and feature on Google News, CNN and others, there are a few structural prerequisites that help namely:
The title of your release is all important, so make sure it is attention grabbing and includes your primary keyword to entice the reader further.
Mention your keyword a few times throughout your article but make sure that it fits well within the context, using variations wherever possible.
In The News… Recent releases include: PayPal Promo Offer… London digital marketing agency, Digitalhound wins… Amazon and Argos set to face increased competition…

How to write an engaging Press Release?

A Service Overview

“We get your business featured on PR Newswire, Ask.com, Associated Press, Lexis Nexis, Press Association, Comtex, ProQuest, Market Watch, Gale, Thomson West, Acquire Media as well as guaranteed placement in Google News, Yahoo and Bing”
©2021 Digitalhound London. Registered in England & Wales 09302377
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ADDRESS Digitalhound Ltd 207 Regent Street London United Kingdom W1B 3HH Tel. 020 7873 2476
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BRAND MESSAGING

A well crafted narrative is key to getting your brand messages across in the right way to your prospective audiences. Our experts are fully adept at creating an engaging style that will project your brand in an easily digestible and memorable format.

BRAND EXPOSURE

We distribute your releases to some of the most powerful news outlets and social media platforms to generate the maximum exposure for your brand. Distribution to influential platforms like CNN, PR Newswire, Press Association and others will lend a certain amount of natural gravitas to your brand.

TRAFFIC

Keeping you brand in the public eye through timely press releases is another effective method of generating traffic to your websites. Due to the popularity of the distribution channels used an attention grabbing headline, can easily go viral and lead to huge surges in visitor traffic.

NEW AUDIENCES

Referral traffic from a variety of different sources is quite commonplace with a well distributed news release. As each source caters to their own individual audiences, the likelihood of your news attracting a whole new set of interested visitors back to your website is greatly enhanced as a result.

LINK BAIT

Breaking news, images, Infographs, controversy and educational material, all provide natural value to readers who are more likely to share your link. A well thought out title that grabs the reader's attention and one that accurately represents the content is an absolute must for people to perceive its value and organically share the link with others.

HIGHER RANKINGS

We use your important keywords in the title and within the body of the release, so that search engines like Google will index it correctly. As the platforms that will list your news are considered to be high authority sites, they pass on what is commonly known as link-juice back to your site helping it to rank better for the keywords being targeted.
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BRAND MESSAGING

A well crafted narrative is key to getting your brand messages across in the right way to your prospective audiences. Our experts are fully adept at creating an engaging style that will project your brand in an easily digestible and memorable format.

TRAFFIC

Keeping you brand in the public eye through timely press releases is another effective method of generating traffic to your websites. Due to the popularity of the distribution channels used an attention grabbing headline, can easily go viral and lead to huge surges in visitor traffic.
LINK BAIT Breaking news, images, Infographs, controversy and educational material, all provide natural value to readers who are more likely to share your link. A well thought out title that grabs the reader's attention and one that accurately represents the content is an absolute must for people to perceive its value and organically share the link with others.

BRAND EXPOSURE

We distribute your releases to some of the most powerful news outlets and social media platforms to generate the maximum exposure for your brand. Distribution to influential platforms like CNN, PR Newswire, Press Association and others will lend a certain amount of natural gravitas to your brand.

NEW AUDIENCES

Referral traffic from a variety of different sources is quite commonplace with a well distributed news release. As each source caters to their own individual audiences, the likelihood of your news attracting a whole new set of interested visitors back to your website is greatly enhanced as a result.

A Service Overview

020 7873 2476
SERVICES
SOCIAL
ADDRESS Digitalhound Ltd 207 Regent Street London UK W1B 3HH Tel. 020 7873 2476
CONTACT
Content Marketing
Optimization Tools
Small Business Digital
Brand Marketing
eCommerce Marketing
Conversion Rate Optimisation (CRO)
Data Segmentation
Press Release
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Business Change
©2021 Digitalhound London.
020 7873 2476 Digitalhound.co.uk
So what should it contain? Start with something that you think is newsworthy such as the launch of a new business, a new product or service, perhaps a new partnership deal or affiliation, winning an award or hiring an expert etc. Digitalhound delivers exceptional marketing results driving engagement, brand recognition, site traffic and sales. Eliminate the frustration of being a lost voice in a multitude of screaming voices and get your content found today.
In The News… Recent releases include: PayPal Promo Offer… London digital marketing agency, Digitalhound wins… Amazon and Argos set to face increased competition…

How to write an

engaging Press

Release?

As we’re primarily focused on online releases, to rank well in the search engines and feature on Google News, CNN and others, there are a few structural prerequisites that will help namely - The title of your release is all important, so make sure it is attention grabbing and includes your primary keyword to entice the reader further, mention your keyword a few times throughout your article but make sure that it fits well within the context of your article, using variations wherever possible.

PRESS RELEASE

DISTRIBUTION SERVICE

OK, you’ve written the perfect release so now what? You need to use a platform that will send out your release to every important news outlet to get the maximum exposure and there are a plethora of services some free, others expensive and yet more are somewhere in between. Then there’s multimedia, contacts among online editors, publishers and journalists, using social media to help rank your release, building back links and so on... Or you can simply use our fully managed and experienced press distribution service for high authority coverage and maximum exposure!
Call us on 020 7873 2476 today to learn more about how we can help you…

HIGHER RANKINGS

We use your important keywords in the title and within the body of the release, so that search engines like Google will index it correctly. As the platforms that will list your news are considered to be high authority sites, they pass on what is commonly known as link-juice back to your site helping it to rank better for the keywords being targeted.
“We get your business featured on PR Newswire, Ask.com, Associated Press, Lexis Nexis, Press Association, Comtex, ProQuest, Market Watch, Gale, Thomson West, Acquire Media as well as guaranteed placement in Google News, Yahoo and Bing”
• Press releases are a great way to keep your company firmly in the public eye. • A well-written release will bring exposure for your company to prospective new customers, enhance your brand image and potentially help to increase your sales. • By targeting important keywords in the title and body of your release, you increase your chances of being ranked well in the search engines.
Press Releases Matter… We’re often asked, ‘how should a press release be written’? And here’s a few tips to help you craft a piece of news about your brand, products and services or staff employment that’s going to make everyone sit up and read it! Your press release should always be written in the third person and must read like a news story and not an advertorial for your company. A press release should clearly demonstrate to the particular news outlet or journalist that the subject or person is newsworthy and merits both their attention and space in their particular publication.
Digitalhound- Digital Marketing Agency London
SEO Travel Services
SEO Site Audit