020 7873 2476
Call our London SEO experts on 020 7873 2476 to discuss your SEO Site Audit…
T

Technical SEO Website Audit: Giving you the results that you deserve!

Is your web developer, SEO team or external agency competent enough to ensure that your website is working to optimal levels for both search engines and site visitors? And, is your website ready to capitalise on the festive shopping rush in the coming months? We all know that Covid19 has had a massive impact on local business and the economy with huge losses being announced almost daily and yet, despite these very turbulent times many companies continue to thrive with some experiencing substantial growth particularly in the e-Commerce and retail sectors. Our technical SEO experts know exactly why some sites perform better than others in any niche, and will tinker deep ‘under the hood’ of your websites to help facilitate your business growth. Examining every aspect of your website performance, from minute drops in organic traffic to determining whether they are seasonal, correlate with recent major algorithm changes, or whether your site uses structured mark-up, Google tag manager appropriately to content that's rich snippet-worthy. Search Console, Google Analytics, Screaming Frog, Ahrefs, Majestic and SemRush are popular tools that most agencies use to dissect your website and determine what the issues are to prioritise what needs fixing. But although these tools are useful, manually identifying SEO issues that are below the surface followed by expert analysis and strategic easy to follow recommendations, is where the “true” potency of an SEO audit lies. SEO website audits are separated into 2 distinct areas, namely ON PAGE and OFF PAGE, with the ‘on page’ aspect split into technical and website performance elements. Listed below are some of the key areas that our experts review for every website.

ON PAGE

Page Titles – Missing, duplicate, short, pixel width truncation, same as h1, or multiple Meta Description – Missing, duplicate, over 300 characters, short, pixel width truncation* or multiple Meta Keywords – Although not absolutely essential, keywords help to tag a page and will certainly do no harm in listing them H1 – Missing, duplicate or multiple H2 – Missing, duplicate or multiple Meta Robots – Checking the no-index attribute is used correctly and only when pages are not to be indexed by search engines Errors – Client errors such as broken links & server errors (No responses, 4XX, 5XX) Redirects – Permanent or temporary redirects (3XX responses) External Links – All external links and their status codes Protocol – Whether the URLS are secure (HTTPS) or insecure (HTTP). – Google appears to distinctly favour secure HTTPS URL Issues – Non ASCII characters, underscores, uppercase characters, parameters, or long URLs. Duplicate Pages – Hash value / MD5 checksums 32 character algorithmic check for exact duplicate pages File Size – Size of URLS & images Response Time - Server performance | Request handling Last-Modified Header - Validating new or stored resource Page Depth Level - Visitor viewing sessions Word Count - Minimum | Optimum Meta Refresh – Including target page and time delay Canonical - Link element & canonical HTTP headers X-Robots-Tag - HTTP header tag instructions rel=“next” and rel=“prev”- Paginated content relationships Inbound – All pages linking to a URL Outbound – All pages a URL links out to Anchor Text – All link text. Alt text from images with links Follow & No-follow – At page and link level (true/false) Images – Missing alt text, alt text over 100 characters XML Sitemap – Examine XML sitemap and image sitemap Schema – Add/Remove structured data mark-up to improve web page performance in SERPS *Google calculates the pixel width of the characters used in titles with a limit of 512 pixels and anything over that is truncated. Here’s a handy tool for measuring page title pixel width http://searchwilderness.com/tools/pixel-length/. WEBSITE PERFORMANCE: Once the the technical coding aspects of your website have been analysed, we drill down deeper through Google Analytics to expose all other performance aspects of your website to identify key areas that will have a major impact on how Google evaluates your site and ranks it accordingly. We take a look at: Audience - Demographics, Interests, Geo, Behaviour, New vs Returning, Frequency & Recency, Engagement Acquisition - All Traffic (Channels, Tree-maps, Source/Medium, Referrals), AdWords, Search Console (Landing Pages, Countries, Devices, Queries), Social Campaigns Behaviour - Landing Page Flow, Ist Interaction, 2nd Interaction Site Content - All Pages, Content Drill-down, Landing Pages, Exit Pages Site Speed - Page Timings, Speed Suggestions, User Timings Site Search - Usage, Search Terms, Search Pages Conversions - Goals, eCommerce, Multi-Channel Funnels, Attribution OFF PAGE Competitor – Content, Branding Link Audit – Owned and External Meta Keywords – Target keywords Social Media – Profiles and presence Search – Google search rankings Competitor Analysis – Strengths/weaknesses, objectives, assumptions, strategy, and capabilities. Suggestions, recommendations & counteractive measures. Google Analytics/WMT – Analyse traffic metrics direct, search & referral & sources to build a composite picture of current trends and determine market gaps and further opportunities. Introduce goals and eCommerce tracking to measure conversion ratios. Connect GWT account if applicable. Link Audit – Top 3 competitor back-link analysis – ranking criteria breakdown. Step-by-step – Blueprint to improve search engine rankings and traffic. Breakdown on specific methods, time frames and costs. Fill in the form below and we’ll contact you shortly.
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Get help with the technical issues affecting your websites performance today and start climbing up the search rankings fast!
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Call our London SEO experts on 020 7873 2476 to discuss your SEO Site Audit…
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Technical SEO Website Audit:

Giving you the results that you deserve!

Is your web developer, SEO team or external agency competent enough to ensure that your website is working to optimal levels for both search engines and site visitors? And, is your website ready to capitalise on the festive shopping rush in the coming months? We all know that Covid19 has had a massive impact on local business and the economy with huge losses being announced almost daily and yet, despite these very turbulent times many companies continue to thrive with some experiencing substantial growth particularly in the e-Commerce and retail sectors. Our technical SEO experts know exactly why some sites perform better than others in any niche, and will tinker deep ‘under the hood’ of your websites to help facilitate your business growth. Examining every aspect of your website performance, from minute drops in organic traffic to determining whether they are seasonal, correlate with recent major algorithm changes, or whether your site uses structured mark-up, Google tag manager appropriately to content that's rich snippet-worthy. Search Console, Google Analytics, Screaming Frog, Ahrefs, Majestic and SemRush are popular tools that most agencies use to dissect your website and determine what the issues are to prioritise what needs fixing. But although these tools are useful, manually identifying SEO issues that are below the surface followed by expert analysis and strategic easy to follow recommendations, is where the “true” potency of an SEO audit lies. SEO website audits are separated into 2 distinct areas, namely ON PAGE and OFF PAGE, with the ‘on page’ aspect split into technical and website performance elements. Listed below are some of the key areas that our experts review for every website.

ON PAGE

Page Titles – Missing, duplicate, short, pixel width truncation, same as h1, or multiple Meta Description – Missing, duplicate, over 300 characters, short, pixel width truncation* or multiple Meta Keywords – Although not absolutely essential, keywords help to tag a page and will certainly do no harm in listing them H1 – Missing, duplicate or multiple H2 – Missing, duplicate or multiple Meta Robots – Checking the no-index attribute is used correctly and only when pages are not to be indexed by search engines Errors – Client errors such as broken links & server errors (No responses, 4XX, 5XX) Redirects – Permanent or temporary redirects (3XX responses) External Links – All external links and their status codes Protocol – Whether the URLS are secure (HTTPS) or insecure (HTTP). – Google appears to distinctly favour secure HTTPS URL Issues – Non ASCII characters, underscores, uppercase characters, parameters, or long URLs. Duplicate Pages – Hash value / MD5 checksums 32 character algorithmic check for exact duplicate pages File Size – Size of URLS & images Response Time - Server performance | Request handling Last-Modified Header - Validating new or stored resource Page Depth Level - Visitor viewing sessions Word Count - Minimum | Optimum Meta Refresh – Including target page and time delay Canonical - Link element & canonical HTTP headers X-Robots-Tag - HTTP header tag instructions rel=“next” and rel=“prev”- Paginated content relationships Inbound – All pages linking to a URL Outbound – All pages a URL links out to Anchor Text – All link text. Alt text from images with links Follow & No-follow – At page and link level (true/false) Images – Missing alt text, alt text over 100 characters XML Sitemap – Examine XML sitemap and image sitemap Schema – Add/Remove structured data mark-up to improve web page performance in SERPS *Google calculates the pixel width of the characters used in titles with a limit of 512 pixels and anything over that is truncated. Here’s a handy tool for measuring page title pixel width http://searchwilderness.com/tools/pixel-length/. OFF PAGE Competitor – Content, Branding Link Audit – Owned and External Meta Keywords – Target keywords Social Media – Profiles and presence Search – Google search rankings Competitor Analysis – Strengths/weaknesses, objectives, assumptions, strategy, and capabilities. Suggestions, recommendations & counteractive measures. Google Analytics/WMT – Analyse traffic metrics direct, search & referral & sources to build a composite picture of current trends and determine market gaps and further opportunities. Introduce goals and eCommerce tracking to measure conversion ratios. Connect GWT account if applicable. Link Audit – Top 3 competitor back-link analysis ranking criteria breakdown. Step-by-step – Blueprint to improve search engine rankings and traffic. Breakdown on specific methods, time frames and costs.

SEO Experts London

Get help with the technical issues affecting your websites performance today and start climbing up the search rankings fast!
WEBSITE PERFORMANCE: Once the the technical coding aspects of your website have been analysed, we drill down deeper through Google Analytics to expose all other performance aspects of your website to identify key areas that will have a major impact on how Google evaluates your site and ranks it accordingly. We take a look at: Audience - Demographics, Interests, Geo, Behaviour, New vs Returning, Frequency & Recency, Engagement Acquisition - All Traffic (Channels, Tree-maps, Source/Medium, Referrals), AdWords, Search Console (Landing Pages, Countries, Devices, Queries), Social Campaigns Behaviour - Landing Page Flow, Ist Interaction, 2nd Interaction Site Content - All Pages, Content Drill-down, Landing Pages, Exit Pages Site Speed - Page Timings, Speed Suggestions, User Timings Site Search - Usage, Search Terms, Search Pages Conversions - Goals, eCommerce, Multi-Channel Funnels, Attribution