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Technical Website Audit: Deep review of your websites’ performance 

Is your web developer or agency competent enough to ensure that your website is working at its’ best for both search engines and site visitors? And will they know what tweaks may be necessary to rank better and convert more? Examining every aspect from significant drops in organic traffic and determining whether the drops are seasonal or correlate with any recent major algorithm changes, to whether the site uses structured markup or content that's rich snippet-worthy, our technical SEO specialists will extract every minute detail to identify potential problem areas. Search Console, Google Analytics, Screaming Frog, Ahrefs, Majestic and SemRush are popular tools that tmost agencies use to dissect your website and determine what the issues are and prioritise what needs fixing, But although tools do improve the process, manually identifying SEO issues that are below the surface and not easily recognisable by any tool is where, the “best” SEO audit’s power lies followed by expert analysis and strategic easy to follow recommendations. Technical SEO reviews are separated into 2 distinct areas, namely on page and off page, with the ‘on page’ aspect split into technical and website performance elements. Listed below are some of the key areas that our experts will review.

ON PAGE

Page Titles – Missing, duplicate, short, pixel width truncation, same as h1, or multiple Meta Description – Missing, duplicate, over 300 characters, short, pixel width truncation* or multiple Meta Keywords – Although not absolutely essential, keywords help to tag a page and will certainly do no harm in listing them H1 – Missing, duplicate or multiple H2 – Missing, duplicate or multiple Meta Robots – Checking the no-index attribute is used correctly and only when pages are not to be indexed by search engines Errors – Client errors such as broken links & server errors (No responses, 4XX, 5XX) Redirects – Permanent or temporary redirects (3XX responses) External Links – All external links and their status codes Protocol – Whether the URLS are secure (HTTPS) or insecure (HTTP). – Google appears to distinctly favour secure HTTPS URL Issues – Non ASCII characters, underscores, uppercase characters, parameters, or long URLs. Duplicate Pages – Hash value / MD5 checksums 32 character algorithmic check for exact duplicate pages File Size – Size of URLS & images Response Time - Server performance | Request handling  Last-Modified Header - Validating new or stored resource Page Depth Level - Visitor viewing sessions Word Count - Minimum | Optimum Meta Refresh – Including target page and time delay Canonical - Link element & canonical HTTP headers X-Robots-Tag - HTTP header tag instructions rel=“next” and rel=“prev”- Paginated content relationships Inbound – All pages linking to a URL Outbound – All pages a URL links out to Anchor Text – All link text. Alt text from images with links Follow & No-follow – At page and link level (true/false) Images – Missing alt text, alt text over 100 characters XML Sitemap – Examine XML sitemap and image sitemap

Schema – Add/Remove structured data mark-up to improve web page performance in SERPS

*Google calculates the pixel width of the characters used in titles with a limit of 512 pixels and anything over that is truncated. Here’s a handy tool for measuring page title pixel width http://searchwilderness.com/tools/pixel-length/.  WEBSITE PERFORMANCE:  Once the the technical coding aspects of your website have been analysed, we drill down deeper through Google Analytics to expose all other performance aspects of your website to identify key areas that will have a major impact on how Google evaluates your site and ranks it accordingly.  We take a look at: Audience - Demographics, Interests, Geo, Behaviour, New vs Returning, Frequency & Recency, Engagement Acquisition - All Traffic (Channels, Tree-maps, Source/Medium, Referrals), AdWords, Search Console (Landing Pages, Countries, Devices, Queries), Social Campaigns Behaviour - Landing Page Flow, Ist Interaction, 2nd Interaction Site Content - All Pages, Content Drill-down, Landing Pages, Exit Pages Site Speed - Page Timings, Speed Suggestions, User Timings Site Search - Usage, Search Terms, Search Pages  Conversions - Goals, Ecommerce, Multi-Channel Funnels, Attribution OFF PAGE Competitor – Content, Branding Link Audit – Owned and External Meta Keywords – Target keywords Social Media – Profiles and presence Search – Google search rankings Competitor Analysis – Strengths/weaknesses, objectives, assumptions, strategy, and capabilities. Suggestions, recommendations & counteractive measures. Google Analytics/WMT – Analyse traffic metrics direct, search & referral & sources to build a composite picture of current trends and determine market gaps and further opportunities. Introduce goals and eCommerce tracking to measure conversion ratios. Connect GWT account if applicable. Link Audit – Top 3 competitor back-link analysis – ranking criteria breakdown. Step-by-step – Blueprint to improve search engine rankings and traffic. Breakdown on specific methods, time frames and costs. Fill in the form below and we’ll contact you shortly.
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Digitalhound- Digital Marketing Agency London
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Technical Website Audit: Deep review

of your websites’ performance 

Is your web developer or agency competent enough to ensure that your website is working at its’ best for both search engines and site visitors? And will they know what tweaks may be necessary to rank better and convert more? Examining every aspect from significant drops in organic traffic and determining whether the drops are seasonal or correlate with any recent major algorithm changes, to whether the site uses structured markup or content that's rich snippet-worthy, our technical SEO specialists will extract every minute detail to identify potential problem areas. Search Console, Google Analytics, Screaming Frog, Ahrefs, Majestic and SemRush are popular tools that tmost agencies use to dissect your website and determine what the issues are and prioritise what needs fixing, But although tools do improve the process, manually identifying SEO issues that are below the surface and not easily recognisable by any tool is where, the “best” SEO audit’s power lies followed by expert analysis and strategic easy to follow recommendations. Technical SEO reviews are separated into 2 distinct areas, namely on page and off page,with the ‘on page’ aspect split into technical and website performance elements. Listed below are some of the key areas that our experts will review.

ON PAGE SEO

Page Titles – Missing, duplicate, over 65 characters, short, pixel width truncation, same as h1, or multiple. Meta Description – Missing, duplicate, over 160 characters, short, pixel width truncation*  or multiple. Meta Keywords – Although not absolutely essential, keywords help to tag a page and will certainly do no harm in listing them. H1 – Missing, duplicate, over 70 characters or multiple. H2 – Missing, duplicate, over 70 characters or multiple. Meta Robots – Checking the no-index attribute is used correctly and only when pages are not to be indexed by search engines. Errors – Client errors such as broken links & server errors (No responses, 4XX, 5XX). Redirects – Permanent or temporary redirects (3XX responses). External Links – All external links and their status codes. Protocol – Whether the URLs are secure (HTTPS) or insecure (HTTP). – Google appears to distinctly favour secure HTTPS URL Issues – Non ASCII characters, underscores, uppercase characters, parameters, or long URLs. Duplicate Pages – Hash value / MD5 checksums 32 character algorithmic check for exact duplicate pages. File Size – Size of URLs & images. Response Time - Server performance | Request handling.  Last-Modified Header - Validating new or stored resource. Page Depth Level - Visitor viewing sessions. Word Count - Minimum | Optimum. Meta Refresh – Including target page and time delay. Canonical - Link element & canonical HTTP headers. X-Robots-Tag - HTTP header tag instructions. rel=“next” and rel=“prev”- Paginated content relationships. Inbound – All pages linking to a URL. Outbound – All pages a URL links out to. Anchor Text – All link text. Alt text from images with links. Follow & No-follow – At page and link level (true/false). Images – Missing alt text, alt text over 100 characters. XML Sitemap Generator – XML sitemap and image sitemap generated. *Google calculates the pixel width of the characters used in titles with a limit of 512 pixels and anything over that is truncated. Here’s a handy tool for measuring page title pixel width http://searchwilderness.com/tools/pixel-length/. OFF PAGE Competitor – Content, Branding. Link Audit – Owned and External. Meta Keywords – Target keywords. Social Media – Profiles and presence. Search – Google search rankings. Competitor Analysis – Strengths/weaknesses, objectives, assumptions, strategy, and capabilities. Suggestions, recommendations & counteractive measures. Google Analytics/WMT – Analyse traffic metrics direct, search & referral & sources to build a composite picture of current trends and determine market gaps and further opportunities. Introduce goals and Ecommerce tracking to measure conversion ratios. Connect GWT account if applicable. Link Audit – Top competitor back-link analysis  ranking criteria breakdown. Brand Loyalty – Advise on ECRM to improve brand loyalty and sales conversions. Provide details on specific methods & 3rd party platforms for targeted marketing campaigns.  
WEBSITE PERFORMANCE:  Once the the technical coding aspects of your website have been analysed, we drill down deeper through Google Analytics to expose all other performance aspects of your website to identify key areas that will have a major impact on how Google evaluates your site and ranks it accordingly.  We take a look at: Audience - Demographics, Interests, Geo, Behaviour, New vs Returning, Frequency & Recency, Engagement Acquisition - All Traffic (Channels, Tree-maps, Source/Medium, Referrals), AdWords, Search Console (Landing Pages, Countries, Devices, Queries), Social Campaigns Behaviour - Landing Page Flow, Ist Interaction, 2nd Interaction Site Content - All Pages, Content Drill-down, Landing Pages, Exit Pages Site Speed - Page Timings, Speed Suggestions, User Timings Site Search - Usage, Search Terms, Search Pages  Conversions - Goals, Ecommerce, Multi-Channel Funnels, Attribution