020 7873 2476

Call our conversion specialists on 020 7873 2476 for help and advice…

Conversion Rate Optimisation Services

How can our agency help?

Services designed to improve brand performance…

conversion-rate-optimisation-agency-services

key areas we consider important…

In offering conversion rate optimization services (CRO) Digitalhound, an agency with tried and tested industry experience, has the distinct advantage of having worked with many sites in many different market sectors to know how to quickly construct and organise a ‘what works best’ module for your business. It is also important to note that much of the work that Digitalhound carries out for its’ clients is both painstaking and meticulous and is driven by deep customer research and analysis which although, never perceived as being particularly glamorous is nonetheless a prerequisite to making essential site improvements that result in more engaged site visitors, higher conversion ratios, better brand awareness and ultimately loyal engaged customers.

Call us today on 020 7873 2476

SPLIT TESTING

Testing what works and what doesn’t can be hard to justify particularly if you’re a small business, simply because it does take time to derive real, meaningful insights and results. However, we look to deploy a number of quick fixes to improve the overall performance of your website.

SITE NAVIGATION

Although this may seem relatively obvious, improving the way a visitor navigates through your website, easily finding the products and services that they are looking for is key to better conversions. Most websites lose money every day because they do a poor job of making the sales process more streamlined for site visitors.

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LAYOUT

Analysing where site visitors are spending time on a landing page or not as the case might be, is the first step in being able to tweak the layout of your pages to be more effective. Minimal changes to your headline, images, product offers and calls to action can bring about huge improvements and produce dramatic results.

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CONTENT

The quality of your content and its’ position on your landing pages can clearly indicate the length of visitor engagement and interaction. Testing what content to have above 'the fold' and what content to move higher or lower down the page and whether short or long copy works best is a prerequisite to constantly improving site performance.

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UX FEEDBACK

Customer polls, staff brainstorming sessions and user exit polls should be set up, gathering information as much as possible on the areas of your site with known issues. Framing the questions that are crucial to your business and then testing out the changes deployed to address them can significantly help to clear visitor ‘bleeds’ and site roadblocks.

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TRAFFIC SIGNALS

Closely monitor how different traffic sources behave on your site. Identify your best sources for referral traffic and change the design and content to suit, this is particularly relevant if your are using pay per click and pay per view platforms or if spending money regularly on promoting your products and services through email marketing for instance.

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“Setting up measurement funnels in analytics, testing the usability of your pages, surveying your customer base, discussing blockage points with your sales staff and setting up exit surveys for some of your key selling pages are essential ways to design and optimise your pages to convert better.”

CRO Agency Services helping your business convert better…

7 Simple Conversion Rate Optimisation Tips…

Start by examining landing page bounce rates and visitor engagement. Become the ‘customer’ by involving staff members, family and friends. Draw up a list of all possible objections and potential website issues. Brainstorm ways to overcome them and look for hidden opportunities. Prioritise your action points and test and analyse each of the results. Frame crucial business questions in customer and user exit polls. Use big losses to learn from just as much as from big wins.

ADDRESS Digitalhound Ltd 207 Regent Street London United Kingdom W1B 3HH Tel. 020 7873 2476

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Digitalhound.co.uk

Conversion Rate Optimisation (CRO)

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LAYOUT Analysing where site visitors are spending time on a landing page or not as the case might be, is the first step in being able to tweak the layout of your pages to be more effective. Minimal changes to your headline, images, product offers and calls to action can bring about huge improvements and produce dramatic results.

SPLIT TESTING

CONTENT The quality of your content and its’ position on your landing pages can clearly indicate the length of visitor engagement and interaction. Testing what content to have above 'the fold' and what content to move higher or lower down the page and whether short or long copy works best is a prerequisite to constantly improving site performance.

TRAFFIC SIGNALS

SITE NAVIGATION Although this may seem relatively obvious, improving the way a visitor navigates through your website, easily finding the products and services that they are looking for is key to better conversions. Most websites lose money every day because they do a poor job of making the sales process more streamlined for site visitors.