LAYOUT
Analysing where site visitors are
spending time on a landing page or
not as the case might be, is the first
step in being able to tweak the layout
of your pages to be more effective.
Minimal changes to your headline,
images, product offers and calls to
action can bring about huge
improvements and produce dramatic
results.
SPLIT TESTING
Testing what works and what doesn’t
can be hard to justify particularly if
you’re a small business, simply
because it does take time to derive
real, meaningful insights and results.
However, we look to deploy a number
of quick fixes to improve the overall
performance of your website.
CONTENT
The quality of your content and its’
position on your landing pages can
clearly indicate the length of visitor
engagement and interaction. Testing
what content to have above 'the fold'
and what content to move higher or
lower down the page and whether
short or long copy works best is a
prerequisite to constantly improving
site performance.
TRAFFIC SIGNALS
Closely monitor how different traffic
sources behave on your site. Identify
your best sources for referral traffic
and change the design and content
to suit, this is particularly relevant if
your are using pay per click and pay
per view platforms or if spending
money regularly on promoting your
products and services through email
marketing for instance.
SITE NAVIGATION
Although this may seem relatively
obvious, improving the way a visitor
navigates through your website,
easily finding the products and
services that they are looking for is
key to better conversions. Most
websites lose money every day
because they do a poor job of making
the sales process more streamlined
for site visitors.
UX FEEDBACK
Customer polls, staff brainstorming
sessions and user exit polls should
be set up, gathering information as
much as possible on the areas of
your site with known issues. Framing
the questions that are crucial to your
business and then testing out the
changes deployed to address them
can significantly help to clear visitor
‘bleeds’ and site roadblocks.
“Setting up measurement
funnels in analytics, testing the
usability of your pages,
surveying your customer base,
discussing blockage points with
your sales staff and setting up
exit surveys for some of your key
selling pages are essential ways
to design and optimise your
pages to convert better.”
020 7873
2476
SERVICES
SOCIAL
ADDRESS
Digitalhound Ltd
207 Regent
Street
London
UK
W1B 3HH
Tel. 020 7873
2476
CONTACT
©2021 Digitalhound London.
Call our conversion specialists
on 020 7873 2476
for help and advice…
7 Simple Conversion Rate
Optimisation Tips…
How can our agency help?
Services designed to improve brand performance…
In offering conversion rate optimization services
(CRO) Digitalhound, an agency with tried and
tested industry experience, has the distinct
advantage of having worked with many sites in
many different market sectors to know how to
quickly construct and organise a ‘what works
best’ module for your business.
It is also important to note that much of the
work that Digitalhound carries out for its’ clients
is both painstaking and meticulous and is
driven by deep customer research and analysis
which although, never perceived as being
particularly glamorous is nonetheless a
prerequisite to making essential site
improvements that result in more engaged site
visitors, higher conversion ratios, better brand
awareness and ultimately loyal engaged
customers.
Conversion Rate Optimisation Services
key areas we consider important…