020 7873
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Travel Agency Marketing
Services for 2020 &
beyond…
What’s the best marketing strategy for
a travel agency?
This will depend very much on where your business
is currently positioned.
It doesn’t hurt to start with the basics though, to
make sure that you’ve ticked all the boxes when it
comes to your website’s meta tags, page titles,
keywords targeted, length and flow of content,
speed of page delivery and the user journey.
Technology and innovation are changing people’s
holiday experiences, the introduction of the new
Package Travel Regulations means more travel
arrangements are now becoming packages.
Speed of both adaptation and adoption are critical to
agency survival. Smartphones are fast becoming the
preferred method of choice for researching travel
plans, with 45% of UK travellers feeling comfortable
researching, planning and booking trips to new
destinations by using only their mobiles.
Google has also clearly stated its’ intention to have
mobile first search results showing up, so your travel
websites must be fully optimised and mobile
friendly.
Getting fully to grips with your analytics is an
absolute must and should be your number 1 priority,
once the basics have been satisfactorily resolved.
Knowing your target audience and being able to
understand who, where and how they are interacting
and transacting will also be crucial to your marketing
strategy.
Travel tailored content and services can then be
aligned correctly to suit your audiences and the
social platforms they use to consume that content.
Industry predictions state that online travel agencies
offering customers ‘a one stop shop’ are expected to
own 41% of the online digital travel market by 2020.
And 33% of consumers say they've used a virtual
travel assistant to help organise and plan their next
trip.
In a nutshell, your agency must be able to operate in
an extremely agile fashion, have dedicated staff
members who keep abreast of technology, are fully
cognisant of Google algorithmic changes, the latest
travel consumer shopping trends and be prepared to
deliver relevant content on a massive scale to gather
momentum and market share in an extremely
volatile and highly competitive market.
So, how can our Travel SEO
Services help?
Firstly, we are all avid travellers ourselves and have
used various booking methods and platforms for our
annual holidays over many years.
During this time we’ve been courted by everyone
from tour operators to car hire companies, hotels,
flight consolidators and package holiday agencies for
our loyalty and our money.
Needles to say, we thoroughly understand the travel
sale cycle processes both as consumers and as
strategic marketing advisors to some of the most
well-known brands and smaller travel businesses as
highlighted above.
Call our Travel SEO Services
team for a FREE
consultation on
020 7873 2476 today...
SEO Experience
Since the very dawn of the digital impact as
technology natives, our London SEO team have
been closely advising and working with many
businesses within the travel and holiday market
sectors.
From web design stage, following the latest search
engine optimisation guidelines to full market launch
campaigns, Digitalhound have built an enviable
reputation as one of the very best travel seo
agencies in the UK.
Our clients see an increase of 137% in organic
traffic growth on average, with a 38%-63%
increase in booking values after working with us for
the first 6-9 months.
Travel Marketing Services -
The Digitalhound Way…
From solving deep technical website issues
(highlighted in an initial set up report) to UI and
search engine friendly page optimisation to
producing high quality, hard-hitting relevant content
by way of well-researched travel destination guides,
blog posts, articles, videos, podcasts, PR campaigns,
engaging graphics, memes, newsletters and more,
we have your back covered every step along your
travel marketing journey.
And to top it all, our team will strategically deploy all
of this marketing material to target audiences on the
exact social platforms and places they inhabit online
to fully maximise the outcomes for your travel
business.
COVID19 & The TRAVEL INDUSTRY
- An Impact Statement
As many of our long standing clients are travel
companies, we have witnessed first-hand the
devastating effects that Covid19 has brought with
iconic travel brands falling into receivership, cutting
jobs or starting redundancy consultations as a result.
But, we also know that the travel industry has long
been a powerhouse of economic growth for most
countries around the world and therefore we are
absolutely confident that it will dust itself off, adapt
and evolve and come back as strongly as ever.
WHY? Because there are far too many highly
skilled and talented people at the helms of UK
travel companies for them not to find a way,
to innovate and come back fighting. And despite
the current dark clouds, there are already a few
heartening signs of resilience, recovery and
planning for the future.
We also provide travel agencies with the latest
marketing tips and practices to get you to rank well
in Google, by providing FREE in-depth advice here on
this Travel SEO for websites blog post, should you
want to do this with your own in-house resources.
Of course, every other travel agent – whether online
or high street-based – wants to achieve the very
same. For instance, if you search for “flights from
London to New York” into Google, 58,000,000 results are
returned in less than a second. This means that your
travel firm faces pretty stiff competition for the top
organic search rankings as empirical studies shows
us the following data:
#1 generates a typical CTR
(click through rate) of 39.6%.
#2 18.4% CTR. That's less than half
the CTR of 1st position.
#3 10.1% CTR. Nearly 4x less than
the CTR of 1st position.
So, if you're not ranking well already, 2022 is the right
time to invest in your organic marketing strategy.
COVID19 & The TRAVEL INDUSTRY
- An Impact Statement
As many of our long standing clients are travel
companies, we have witnessed first-hand the
devastating effects that Covid19 has brought with
iconic travel brands falling into receivership, cutting
jobs or starting redundancy consultations as a result.
But, we also know that the travel industry has long
been a powerhouse of economic growth for most
countries around the world and therefore we are
absolutely confident that it will dust itself off, adapt
and evolve and come back as strongly as ever.
WHY? Because there are far too many highly skilled
and talented people at the helms of UK travel
companies for them not to find a way, to innovate
and bounce back quickly. The good news is that
there are already encouraging signs of recovery and
planning for the future as these latest reports show
below.
Low-cost flights saw a 71% rise on bookings after the
UK scrapped pre & post arrival testing requirements
according to the Schengen Visa Info website. And
here’s a list of the most popular holiday destinations
of choice according to Walesonline.co.uk with
1.Spain 2. Italy 3. Greece 4. USA 5. The Maldives 6.
Mauritius & surprisingly 7. Iceland leading the way.
And as more British tourists and families opt to stay
at home in 2022, the growth of Staycations has
provided a welcome, albeit belated boost for many
local hospitality and catering businesses across the
country.
These early signs are an indication that since travel
restrictions are being lifted, that this once vibrant
industry can then begin the process of healing and
recovery in earnest.
The key take out that seems to be emerging, is that
travel companies who place sanitation and hygiene
together with sustainability at the very forefront of
their business operations are going to be front
runners in the race for survival and growth post
pandemic.
In the meanwhile however counter-intuitive it may
seem at present, travel businesses must continue to
invest in reaching out their audiences with both travel
updates, offers for bookings throughout 2022& 2023,
company news around tackling the pandemic and
future plans etc. through social media channels, blog
post notifications, email newsletters and Q & A
website surveys.
This is where our expert team do help our travel
industry partners with content creation, reaching out
to influencers, sorting out technical website issues
and driving new visitors.
2022 is going to be a massive year for the travel
industry and it will certainly pay dividends for
those travel companies who are vigorously
adopting digital marketing & SEO in their
consolidation and growth plans right now!