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Travel Agency Marketing

Services for 2020 &

beyond…

What’s the best marketing strategy for

a travel agency?

This will depend very much on where your business is currently positioned. It doesn’t hurt to start with the basics though, to make sure that you’ve ticked all the boxes when it comes to your website’s meta tags, page titles, keywords targeted, length and flow of content, speed of page delivery and the user journey. Technology and innovation are changing people’s holiday experiences, the introduction of the new Package Travel Regulations means more travel arrangements are now becoming packages. Speed of both adaptation and adoption are critical to agency survival. Smartphones are fast becoming the preferred method of choice for researching travel plans, with 45% of UK travellers feeling comfortable researching, planning and booking trips to new destinations by using only their mobiles. Google has also clearly stated its’ intention to have mobile first search results showing up, so your travel websites must be fully optimised and mobile friendly. Getting fully to grips with your analytics is an absolute must and should be your number 1 priority, once the basics have been satisfactorily resolved. Knowing your target audience and being able to understand who, where and how they are interacting and transacting will also be crucial to your marketing strategy. Travel tailored content and services can then be aligned correctly to suit your audiences and the social platforms they use to consume that content.

SEO Site Audit

Industry predictions state that online travel agencies offering customers ‘a one stop shop’ are expected to own 41% of the online digital travel market by 2020. And 33% of consumers say they've used a virtual travel assistant to help organise and plan their next trip. In a nutshell, your agency must be able to operate in an extremely agile fashion, have dedicated staff members who keep abreast of technology, are fully cognisant of Google algorithmic changes, the latest travel consumer shopping trends and be prepared to deliver relevant content on a massive scale to gather momentum and market share in an extremely volatile and highly competitive market.

So, how can our Travel SEO

Services help?

Firstly, we are all avid travellers ourselves and have used various booking methods and platforms for our annual holidays over many years. During this time we’ve been courted by everyone from tour operators to car hire companies, hotels, flight consolidators and package holiday agencies for our loyalty and our money. Needles to say, we thoroughly understand the travel sale cycle processes both as consumers and as strategic marketing advisors to some of the most well-known brands and smaller travel businesses as highlighted above.

SEO Experience Since the very dawn of the digital impact as technology natives, our London SEO team have been closely advising and working with many businesses within the travel and holiday market sectors. From web design stage, following the latest search engine optimisation guidelines to full market launch campaigns, Digitalhound have built an enviable reputation as one of the very best travel seo agencies in the UK. Our clients see an increase of 137% in organic traffic growth on average, with a 38%-63% increase in booking values after working with us for the first 6-9 months.

Marketing Services

From solving deep technical website issues (highlighted in an initial set up report) to UI and search engine friendly page optimisation to producing high quality, hard-hitting relevant content by way of well-researched travel destination guides, blog posts, articles, videos, podcasts, PR campaigns, engaging graphics, memes, newsletters and more, we have your back covered every step along your travel marketing journey. And to top it all, our team will strategically deploy all of this marketing material to target audiences on the exact social platforms and places they inhabit online to fully maximise the outcomes for your travel business.

COVID19 & The TRAVEL INDUSTRY - An Impact Statement

As many of our long standing clients are travel companies, we have witnessed first-hand the devastating effects that Covid19 has brought with iconic travel brands falling into receivership, cutting jobs or starting redundancy consultations as a result. But, we also know that the travel industry has long been a powerhouse of economic growth for most countries around the world and therefore we are absolutely confident that it will dust itself off, adapt and evolve and come back as strongly as ever. WHY? Because there are far too many highly skilled and talented people at the helms of UK travel companies for them not to find a way, to innovate and come back fighting. And despite the current dark clouds, there are already a few heartening signs of resilience, recovery and planning for the future. For instance, a recent survey by

Adventuretravelnews.com shows that 95% of UK

travellers are fully intending to travel abroad in 2021

with 1. Italy 2. Norway 3. France 4. Spain 5. Croatia

6. Greece 7. Canada 8. Slovenia 9. Sweden 10.

Iceland being among the top favoured destinations

for next year.

And as more British tourists and families opt to stay at home in 2020, the growth of Staycations has provided a welcome, albeit belated boost for many local hospitality and catering businesses across the country. Small as these signs currently are, they are nevertheless an indication that once travel restrictions are finally lifted, that this once vibrant industry can then begin the process of healing and recovery in earnest. The key take out that seems to be emerging, is that travel companies who place sanitation and hygiene together with sustainability at the very forefront of their business operations are going to be front runners in the race for survival and growth post pandemic. In the meanwhile however counter-intuitive it may seem at present, travel businesses must continue to invest in reaching out their audiences with both travel updates, offers for bookings throughout 2021 & 2022, company news around tackling the pandemic and future plans etc. through social media channels, blog post notifications, email newsletters and Q & A website surveys. This is where our expert team do help our travel industry partners with content creation, reaching out to influencers, sorting out technical website issues and driving new visitors. 2021/2022 is going to be a massive year for the travel industry and it will certainly pay dividends for those travel companies who are vigorously adopting digital marketing & SEO in their consolidation and growth plans right now!