020 7873 2476

For help and advice on marketing you mobile app please call 020 7873 2476 now…

Growing market demand

How our can agency help?

key things that we take into account…

Graphic: Forbes

GAUGING DEMAND

We take a closer look at similar apps and how they have performed over a period of time, to gauge both popularity and potential market value. The team test out the better performing ones to determine what enhancements and features your app will need, to compete well in your specific target category.

DOWNLOAD COUNT

Apptopia is a great platform for tapping into what your target audience is interested in and downloading, the revenue being earned etc. Knowing what tools are being used, how the app communicates with its’ user base and is being monetised, are important metrics to have when deciding on the model to adopt for your launch.



ITERATION | IMPROVEMENT

A lot of apps rise quickly at launch and fall just as fast, as new ones supersede them in the rankings. One of the ways that we recommend to offset this, is to set up an iteration timetable to regularly tweak and improve your product. The app can then be re-launched as a fresh entry every time that any new element has been added to it.



CHARGE OR NOT?

The perceived value of your app lies essentially in the unique benefit that your particular target demographic derives from it. Fee models can be based upon the cost of research and development, developer time and marketing, but ultimately the amount that you charge will be dictated solely by the demand that it generates.



NAMING YOUR APP

In September, Apple announced that the maximum no. of characters allowed for an app title is to be just 50, down from the previous 255. Naming your app with your target keywords is as important as it has ever been as the search algorithm lends more weight to the title rather than the keywords field. Android offers 30 character title limit.



MOBILE MARKETING SEO

From keywords in titles to relevant descriptions, several factors come into play when ranking your app highly with both Apple & Google stores. Our team knows from tried and tested experience what works best, to make sure that your app features well for your brand name and target keywords and will advise you fully on the best methods to employ to achieve it.



“2017 will see more brands understand the digital connect between themselves and their consumers and tailor their marketing efforts to suit!”

Mobile Marketing a core digital strategy…

Mobile, a significant part of multi-device shopping online…

It is no surprise that consumer purchasing habits have changed dramatically within the last decade. Experts have been predicting for some considerable time, the rise in the use of smartphones and tablets to research and buy products and services. The images across illustrate current trends in shopping behaviour. Already a key factor in 2016, integrating mobile into your marketing strategy will be an absolute prerequisite for 2018 and beyond. Many businesses believe that simply coming up with a unique idea for an app will mean instant fame and fortune, but without the right marketing and distribution strategy, sadly 99% are destined to fail. The mobile app marketplace is extremely overheated and getting air time and significant numbers of downloads, requires a specific plan of action, that is backed up by expertise and marketing nous. Our services can include help in getting critical user driven research data, prior to the launch of your app. With feedback from up to 2000 users, telling you which features appeal and which don’t, offering suggestions for improvements in design, layout and user friendliness etc., virtually guaranteeing the success for your app. Our team are equally adept at marketing your existing apps or mobile campaigns via organic SEO or paid search platforms, to rank highly on both the Apple and Google Play Stores, driving new visitors and increasing the number of downloads and in-app purchases.

ADDRESS Digitalhound Ltd 207 Regent Street London United Kingdom W1B 3HH Tel. 020 7873 2476

TELEPHONE

SERVICES

Digitalhound.co.uk

Conversion Rate Optimisation (CRO)

Privacy

Site Map

SEO PACKAGES

London SEO Services

ITERATION | IMPROVEMENT A lot of apps rise quickly at launch and fall just as fast, as new ones supersede them in the rankings. One of the ways that we recommend to offset this, is to set up an iteration timetable to regularly tweak and improve your product. The app can then be re-launched as a fresh entry every time that any new element has been added to it.

GAUGING DEMAND

CHARGE OR NOT? The perceived value of your app lies essentially in the unique benefit that your particular target demographic derives from it. Fee models can be based upon the cost of research and development, developer time and marketing, but ultimately the amount that you charge will be dictated solely by the demand that it generates.



MOBILE MARKETING SEO From keywords in titles to relevant descriptions, several factors come into play when ranking your app highly with both Apple & Google stores. Our team knows from tried and tested experience what works best, to make sure that your app features well for your brand name and target keywords and will advise you fully on the best methods to employ to achieve it.



DOWNLOAD COUNT Apptopia is a great platform for tapping into what your target audience is interested in and downloading, the revenue being earned etc. Knowing what tools are being used, how the app communicates with its’ user base and is being monetised, are important metrics to have when deciding on the model to adopt for your launch.



NAMING YOUR APP In September, Apple announced that the maximum no. of characters allowed for an app title is to be just 50, down from the previous 255. Naming your app with your target keywords is as important as it has ever been as the search algorithm lends more weight to the title rather than the keywords field. Android offers 30 character title limit.



“2017 will see more brands understand the digital connect between themselves and their consumers and tailor their marketing efforts to suit!”

020 7873 2476

SERVICES

SOCIAL

ADDRESS Digitalhound Ltd 207 Regent Street London UK W1B 3HH Tel. 020 7873 2476

CONTACT











Content Marketing

Optimization Tools

Small Business Digital

Brand Marketing

eCommerce Marketing

Conversion Rate Optimisation (CRO)

Data Segmentation

Press Release

Mobile Marketing

Business Change

Mobile, a significant part of

multi-device shopping online…

How our can agency help?

Many businesses believe that simply coming up with a unique idea for an app will mean instant fame and fortune, but without the right marketing and distribution strategy, sadly 99% are destined to fail. The mobile app marketplace is extremely overheated and getting air time and significant numbers of downloads, requires a specificplan of action, that is backed up by expertise and marketing nous. Our services can include help in getting critical user driven research data, prior to the launch of your app. With feedback from up to 2000 users, telling you which features appeal and which don’t, offering suggestions for improvements in design, layout and user friendliness etc., virtually guaranteeing the success for your app. Our team are equally adept at marketing your existing apps or mobile campaigns via organic SEO or paid search platforms, to rank highly on both the Apple and Google Play Stores, driving new visitors and increasing the number of downloads and in-app purchases.

Growing market demand

key things that we take into account…

For help and advice on marketing your mobile app please call 020 7873 2476 now…



Digitalhound- Digital Marketing Agency London

SEO Site Audit