7 Growth Hacking Tips For Entrepreneurs…

Growing your business can be fairly hard going at the best of times, let alone when facing uncertain and serious economic downshifts.

The 7 growth hacking tips featured below should if nothing else, help to focus your attention on areas that you can directly influence to fast track your online business growth.

1. AUTOMATION

Growth Hacking Tips 1 - Automation

Whether you’re an established business or just starting out sooner or later you are going to have to use automation to free up your own time.

Picking tasks that automation can easily accomplish will help to streamline your business processes.

Automation will free up valuable time, leaving you to concentrate on key areas that require your fullest attention.

Importantly it will significantly increase your business productivity as a result.

Find out more about automation at Redhat.com

2. INVESTING

Growth Hacking Tips 2 - Investing

Risk unfortunately is very much like a business side-kick that appears uninvited right from the very start and then sadly sticks around for the duration.

Money needs to be allocated for the inner working hubs of a business such as IT, software, skilled staff etc.

Spending wisely on getting the correct infrastructure in place will save a lot of potential headaches down the road.

A talented worker can for instance help accelerate the pace of growth by their input, knowledge and skill.

Here’s an interesting take on investing in your business from Workspace.co.uk

3. ACQUISITION

Growth Hacking Tips 3 - Acquisition

Customer acquisition will no doubt preoccupy most if not all of your waking thoughts.

The key to cutting out the worry element is to prepare as meticulously as possible before launching any promotional campaign.

Patience, determination and perseverance should be your close cohorts as you seek to educate, engage with and encourage interaction with your prospective clients and customers.

Defining your target audience and knowing exactly where they hang out in cyberspace will be crucial for speeding up acquisition, your conversion rates and lowering your costs too.

Do you find these growth hacking tips useful so far? Then keep on reading…

4. ANALYSIS

G H Tips 4 - Analysis

Without analysing what’s working and what isn’t there can be NO growth.

Simple as this may seem, it is pretty surprising how many businesses ignore the low hanging fruit that lies within data analytics.

The ability to draw a composite picture, sectioning off more responsive lists for testing new products or services, trialling new offers or launching successful brand building campaigns can easily be gleaned from studying user behavioural patterns contained within the data.

Learn more about data driven marketing here.

5. RETENTION

G H Tips 5 - Retention

OK so far, you’ve embraced automation, you’ve got the right personnel on board, you’re beginning to acquire some customers and you’ve analysed what makes them tick.

HOORAY! YIPPEE! WELL DONE!

Great, but now your work is only just beginning because your new found clients, customers and followers are about to become your biggest advocates and brand ambassadors.

Of course, there is a small matter of building up trust and loyalty first which shouldn’t really be an issue, as long as you keep on providing the quality of product and/or service that your customers have come to rely on.

Be transparent if & when things go wrong, be quick to respond and make reparations or offer suitable alternatives where appropriate.

And above all keep your communications clear, concise and on point!

Find out more on customer retention here from Hubspot.

6. REFERRALS

G H Tips 6 - Referrals

Now this is an area which can be particularly tricky or downright uncomfortable for some but think of it this way:

If you’re servicing your customers well (no pun intended!) and they’re happy with you then, why wouldn’t they want to promote your business to their friends and colleagues?

Your clients and customers are one of your greatest assets so, treat them well and they will respond accordingly.

7. JOINT VENTURES

Growth H Tips - Joint Venture

This is a great way to piggy-back on your fellow competitors’ customer databases.

Select ones that you feel might best compliment your business and offer to run joint sponsorship initiatives such as webinars, seminars, coaching sessions etc.

Quote them in a blog post if appropriate and then ask them to share it with their customers, email lists, followers and so on.

Generally speaking, if your tone of approach is one of respect and you are prepared to offer the right incentives then it’s highly likely that you will receive a favourable response.

WRAPPING UP

G Hacking Tips - Summary

So, there you have it – 7 Growth Hacking Tips to set you on your way in 2020 & beyond!

Hopefully, these tips may add some more fuel to your current business plans and help to steer your growth efforts in the right direction.

The key to achieving fast track business growth will be directly influenced, by your drive and ultimately your determination to see things through no matter how many hiccups or road bumps you may encounter along the way.

Need help with fast tracking your business? Feel free to contact us here.

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Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its' clients.

Darryl & the team are proven experts in growth-hacking digital campaigns to help businesses grow to their fullest potential while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...

SEO Tips – Why You Need To E.A.T. More in 2020…

So what does E.A.T. mean and why is it important for SEO in 2020?

E.A.T. is an acronym (if you haven’t already guessed) for:

E = Expertise

A = Authoritativeness

T = Trustworthiness

Keep reading to discover some useful E.A.T. SEO tips and strategies that you can apply to improve your search rankings.

SEO Tips - What is E.A.T.

Let’s examine what each of these elements mean and why they’re important for SEO.

EXPERTISE

To be favoured in the SERPS (search engine ranking positions) your website content must meet these 3 major ranking criteria.

Starting with web content, since Google does not understand content the way human beings do it instead, looks for signals that it can gather about your content to understand how it correlates with how humans assess relevance.

SEO PRO TIP 1: How pages link to each other is one of the well-known signals that Google uses.

It is imperative therefore, that your content resonates well with your target audience by:

a). Acknowledging & addressing their search query, including a descriptive or helpful title in the first instance.

b). Providing as in-depth an answer or solution as might be feasibly relevant to the search query thereby demonstrating your particular expertise.

c). Backing-up statements by providing fact-based evidence such as linking to seminal works or citing other reputable sites on the subject.

SEO Tips- E.A.T. - Why It's A Must Have

AUTHORITATIVENESS

Looking through Google’s algorithmic eyes websites or pages that have no beneficial purpose, ones that make no attempt to help users, or pages that potentially spread hate, cause harm, or misinform or deceive users, will receive their lowest rating.

Creating high quality web pages takes a significant amount of time and effort, expertise and skill too.

When pages are created that are factually accurate for the topic and backed-up by solid expert published opinion, then those pages are most likely to be deemed as being authoritative.

Clear examples of authority sites include:

Bruce Clay – The Father of SEO

Seth Godin – The Ultimate Entrepreneur

SEO TIP 2: Your reputation as an author will affect how your content is viewed. Make sure that what you put out is of the highest quality and contribute to leading publications in your industry.

TRUSTWORTHINESS

Google favours high quality original content. Therefore, it is pointless to adopt a poor short term strategy that will only lead to low ranking penalties and ultimately site oblivion.

Let’s be clear – by poor strategy we mean:

poor-quality-sites-list

SEO TIPS – PUTTING E.A.T. TOGETHER…

The key to E. A. T. is to adopt a strategy right from the very outset that places your target audience at the very heart of every bit of content that you publish.

SEO Tips - Putting it all together

In doing so, you not only benefit by adhering to Google’s content ranking guidelines but also by improving user engagement, lowering bounce rates and ultimately being seen as a primary resource within your industry.

SEO TIP 3: Align your content creation efforts closely with E.A.T. criteria to send a strong signal to Googlebot that your content is worth ranking well.

TIME TO WRAP UP…

There are no doubt many other ranking signals used to determine the top spots.

But Googlebot’s automated web crawler is programmed to use a mix of many different signals to rank good content.

It is understood that the ranking signals use a mix of what, we as humans would agree is great content based upon the E-A-T criteria.

It has to be said however, that earning full marks from Google for all 3 E.A.T. criteria is certainly not going to be easy.

Therefore, from an SEO tips standpoint assessing your own content based on the E-A-T criteria will most probably send a strong signal that your content is worthy of ranking well.

Need help with establishing your E.A.T.? SEO help from a team of experts is a mere click away.

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Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its' clients.

Darryl & the team are proven experts in growth-hacking digital campaigns to help businesses grow to their fullest potential while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...

Google Marketing Tips & Advice During Coronavirus

Marketing tips from Google during these troubled times offer us, an insight into how businesses should ethically look at promoting themselves in the months ahead.

The Coronavirus rightly continues to dominate global news headlines with the seismic impact that it has on peoples all around the world.

As businesses reel from national lock-downs in place and with their economic futures looking highly uncertain, marketing advice from industry leaders like Google are worth taking a look at in closer detail.

1. GOOGLE MARKETING TIPS – TRUST LOCAL MARKETS

google-marketing-tips
Trusting Local Market Impact

ASK – “Is this campaign right given the current local market context”?

Trust what’s happening on a local market level.

Although the Coronavirus is a global pandemic, businesses should start by examining what is happening on a national and local level to therefore adopt the most appropriate marketing campaigns.

Be agile and adapt campaigns quickly to suit.

2. REASSESS MARKETING STRATEGY

reassess-campaign-strategy
Reassessing Campaign Strategy

ASK – “Is this campaign still right for the context and the moment“?

Reassessing strategy constantly is an absolute must.

Because current market dynamics are pushing rapidly evolving changes, businesses must thoroughly examine every marketing touchpoint and therefore adapt brand creatives accordingly across all owned and paid channels.

3. REVIEW YOUR CAMPAIGNS

reassess-every-campaign
Reviewing Marketing Campaigns

ASK – “Is this relevant and/or appropriate to this new reality”?

Closely monitor and respect local sentiment.

Closely review all marketing and creative media elements for tone, copy, visuals and placements.

4. TIPS TO NAVIGATE THROUGH UNCERTAINTY

navigating-uncertainty-marketing-advice
Navigating Through Uncertainty

ASK – “What marketing efforts can you support & do you need to shift budgets to operate more efficiently right now”?

Paving the way through these uncertain times will be key to business longevity.

Most importantly, establishing priorities such as the most relevant brands, products or campaigns that your teams can support right now is essential to operating in a cost-effective and media sensitive manner.

5. YOUR BRAND – LOCAL COMMUNITY

google-marketing-tips-community-contribution
Contributing To Your Community

ASK – “What can your brand and your owned media channels do to help your local communities”?

Brands that go the extra mile to help their local communities during this crisis will emerge the strongest.

The law of reciprocity has never been more urgently required than in TODAY’S climate and businesses offering the hand of assistance, be it cost reduced services, cheaper products, better deliverability etc. are more likely to reap greater beneficial rewards in the future.

6. MARKETING ADVICE – RECAP

google-marketing-tips-recap
Google Marketing Advice – Recap

LOCAL MARKETS – Keep fully abreast of what’s going on locally to structure your marketing campaigns accordingly.

REASSESS STRATEGY – Check whether your current campaigns are actually fit for purpose.

REVIEW – Constantly review every campaign, be quick and agile to react to dynamic & volatile market fluctuations.

NAVIGATE – Uncertainty is the watchword for these present times, so be extremely vigilant and quick to shift priorities and budgets when required.

HELP – Contribute to and assist your local communities wherever possible.

CONCLUSION:

The underlying fact is that we’re ‘all in this together’ and we’re all being currently impacted by this unfolding tragedy in one way or another.

As businesses look for survival usually the first thing that gets canned is the marketing, which is an understandable instinctive reaction.

History however, has taught us that it is those companies that persist with their marketing campaigns through tough economic times, are the ones most likely to emerge relatively unscathed in the aftermath.

Talk to us if you need any help with your current workloads. We’re offering very special rates on all of our services right now.

Go here for more information or simply call us on +44 (0)20 7872 2476 for help & advice.

Please comment below and share this article, if you feel that these marketing tips may be of some benefit to people that you know and care about.

More importantly meanwhile, STAY SAFE, BE WELL & LET’S ALL HELP EACH OTHER GET THROUGH THIS!

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Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its' clients.

Darryl & the team are proven experts in growth-hacking digital campaigns to help businesses grow to their fullest potential while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...