All posts by Darryl Antonio

About Darryl Antonio

Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its clients. Darryl & his team are proven experts in growth-hacking digital campaigns, helping businesses grow to their fullest potential online while lowering their cost of acquisition. A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences. Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...

One of the Top Digital Marketing Agencies in the UK, Clutch Names Digitalhound

We’re proud to be named One of the Top Digital Marketing Agencies in the UK by the Clutch awards team.

Planning to digitise your business?

There are plenty of factors to consider, that’s for sure.

But one of the most important things to consider is how you will handle your digital marketing.

Truth be told, the digital world is pretty cutthroat and it is very competitive as well.

Finding the right partner for your business will certainly improve the chances of you making it big in your industry.

Look for a company that provides high-quality digital services that will help you elevate your brand further.

Choose someone like Digitalhound!

Our company has been providing the best services in the industry since 2014.

We pride ourselves on delivering consistent results for our clients and we are certainly proud of our 97% retention rate.

top digital marketing agency London

The digital marketing industry is full of misleading shiny objects, pitfalls and misinformation constantly being spewed out by ‘would-be’ experts.

Our London SEO team continues to combat these kinds of falsehoods.

Providing complete transparency and high expertise on every project that we handle.

Thankfully, Clutch recognized our efforts by adding us to their list of top digital marketing agencies in the UK.

Here’s what they had to say:

“The Team at Clutch are delighted to award Digitalhound as one of the Top Digital Marketing Agencies in the UK

This award is made in recognition of their skills, dedication and quality of client service” – Anna Peck, Clutch Awards Team

Being recognized as a top London SEO agency in our industry is:

A testament to the expertise, skills and commitment to deliver over and above all expectations.

To give you an insight about how much this award means, here is our managing director Darryl Antonio:

“We are absolutely delighted to be named as one of Britain’s Top B2B Digital Marketing Firms by Clutch!

It makes our achievements all the more worthwhile to be recognised by an independent, industry leading ratings and reviews platform.”

So, let us collaborate together and take your business to new heights!

Our team is ready to guide you and your business in significantly improving your digital marketing performance.

Contact us and let our experts help improve your business performance today.

Content Marketing Strategy – Why Repurposing Matters A Great Deal!

Your content marketing strategy matters a great deal!

It is vitally important for driving traffic & engagement to all of your online properties.

If you’re creating content for your websites, blogs, social media etc., then you absolutely must look at repurposing them!

content marketing strategy

And if you don’t already know, repurposing will help to extend the reach & longevity of each piece of content that you create.

More importantly it will also help to drive extra traffic, attract new audiences and create more brand awareness for your business.

Repurposing therefore has to be factored in as a core part of your content marketing strategy.

And listed below are some top tools that will help you do just that.

Repurposing Tools For Your Content Marketing Strategy.

1. Audacity – A great FREE tool for recording,  cutting & combining video clips, noise reduction and more.

2. Designrr – Create instant eBooks from videos, podcasts, 3D covers etc.

And submit the content to video, podcast and eBook sharing sites such as Kitaboo, Amazon Kindle or Smashwords.

3. Piktochart – An online tool for creating infographics, presentation slides, reports, flyers, posters and more.

4. MeetEdgar – A social media tool to schedule, curate & repurpose content so that your social media accounts never run out of updates.

5. Animoto – A very useful tool to blend photos, video clips, text and music.

6. Visme – A web-based tool to translate data into engaging content i.e. presentations, infographics etc.

7. Blurb – A complete publishing platform for authors, businesses, photo-bookmakers etc.

content repurposing

So, there you have it a comprehensive set of very powerful tools to help you master the art of repurposing your content to drive more traffic, engage better & increase your customer/client rosters.

Do you struggle with content creation ideas and repurposing know how?

Then, why not contact our experienced team of content marketing services London specialists for more help and guidance.

Short or longform content for blog posts and websites, video creation, Infographics and podcasts?

We alleviate your workload and take your stress away, freeing up your valuable time so you can concentrate on growing your business.

Get in touch to experience the difference that working with content marketing experts will bring!

3 SEO Terms that you will need to master in 2021…

3 SEO terms that you should become closely familiar with over the course of the next few months are:

1. LCP or Largest Contentful Paint

LCP is the amount of time taken to display your largest content element from when a user first requests your URL.

The content element is most likely to be an image, video or perhaps even a large block of text.

2. FID or First Input Delay

FID, is the amount of time measured from when a user first interacts with your page by clicking on a link or button – to the time taken for the browser to respond.

In order to provide a good user experience, sites should strive to have an FID of less than 100 milliseconds.

3. CLS or Cumulative Layout Shift

CLS is a measurement based upon the amount that a page layout shifts while it is loading in the browser.

This is most likely to be caused when using images, iframes or video embeds without specifying their dimensions.

In order to provide a good user experience, sites should strive to have a CLS score of less than 0.1.


So, why are these 3 SEO terms important?

Because these 3 terms are essentially what ‘Core Web Vitals’ are all about.

And ‘core web vitals’ are a real-time measure of loading performance, interactivity, and visual stability of your web pages.

Which are the fundamental building blocks that Google will use to determine the search ranking worthiness of your web pages in the near future.

Latest Developments…

Importantly, Google have just announced that page experience signals will be added to their search ranking algorithm from May 2021.

These signals measure how a site visitor interacts with your pages to ascertain whether the experience is helpful and enjoyable.

The new page experience signals are said to combine Core Web Vitals with existing search ranking signals such as mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines too.

Image: courtesy of Google Webmasters blog

Google also intend to highlight pages that have great page experience in search results with a visual indicator.

Crucially, this is bound to influence the choice of users in clicking the search result that they want to visit.

The knock on effect is likely to impact clickthrough rates, bounce rates and inevitably search rankings too!

What to do next…

Start by conducting a thorough website audit to determine where there is room for improvement.

Google’s search console tool provides an overview of how your site is performing, detailing any issues that may need addressing.

Page Speed Insights and Lighthouse are 2 of the tools that are commonly used to iterate any necessary page improvements.

Additionally, these core web vital tools provide further help on improving user page experience.

Incidentally, AMP continues to be touted as the easiest and most cost-effective way to deliver a great page experience.

It is understood that, Google will link to a cache-optimized AMP version if you publish an AMP content version.

In Conclusion…

Google’s primary aim is to rank pages with the best information overall.

And even though great page experience does not override great page content.

The two combined, present an extremely powerful ranking signal that Google will find hard to ignore.

The overall message is loud and clear!

Get to grips with this impending algorithm update and begin the process of improving your user page experience.

Make sure that your web pages are mobile friendly and offer safe browsing.

Employ the HTTPS safety protocol and avoid the use of intrusive popups whenever possible.

Or else…risk being shunted down the search rankings pecking order indefinitely.

The good news however, is that we have ample time to address these issues.

As the new changes will only come into effect in May 2021.

So, it’s time to get really comfy with these 3 SEO terms and begin your process of iteration soon.

Do let us know how you get on in the comments section below. Contact our London SEO agency team for further help and advice.