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How To: Content Marketing Template – 12 Tips To Transform Your Content Marketing Strategy

1. SOCIAL MEDIA:

   Share your content on Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Tumblr and Google My Business.
   
   IMPORTANT: Make sure to segment your data thoroughly and create content tailored specifically to suit your audience demographics on each platform that you submit to!
   
   Social media automation tools such as Buffer Publish, Hootsuite & MeetEdgar are huge timesavers, allowing you to schedule your posts in advance.
   
   And if you do get stuck for new content topics, Loomly can be a useful tool in helping to generate new post ideas.

2. VIDEO:

   Convert your content to video and share it on YouTube, Vimeo, Facebook, Dailymotion etc.
   
   You can do this manually by opening your screen recorder software and then recording all your content with a voiceover to finish with.
   
   Lumen5 on the other hand will automatically generate a video from your existing content.
   
   With impressive AI technology, you can storyboard your ideas, add different layouts and find appropriate music to add to your video.
   
   You can also try other alternatives such as InVideo, RawShorts and Rocketium – all offering various content conversions and add on capabilities.

3. POWERPOINT:

   Create PowerPoint slides of your content and post them to SlideShare.net.
   
   Start by breaking up your content into short, readable points and use your first slide to emphasise the main point of your content.
   
   Use the accompanying slides to validate your main point and try to include just one idea per slide if you can.
   
   Also try using relevant, compelling images to augment your points when required.
   
   And lastly, end your slideshow with a strong call to action.

4. INFOGRAPHICS:

   Trim your best content into shareable Infographics using free resources like PiktoChart and Canva and distribute them to Visual.ly, Slideshare, Fast Company, Flickr, Reddit.
   
   Alternatively, create industry related useful data snippets and share to eLearning Infographics, Behance, Daily Infographic etc. for added clout.

5. EMAIL:

   Email your clients and subscribers to let them know that you have just published a new and valuable piece of content.
   
   There are plenty of perfectly good email services both free and paid, that you can use to send out your newsletters.
   
   A quick search on Google will help to identify some that may be most suitable to your tastes and budget.

6. PDF’s:

   Convert your best content into PDF’ version’s and share it on Scribd.com, Issuu.com, Calameo.com and other top PDF sharing sites.
   
   You can convert your content by 1 of 2 ways:
   a). Go to document.online-convert.com/convert-to-pdf, enter the link to your article in the URL field and click on “Convert file”.
   
   b). Go to PrintFriendly.com, add your content URL and hey presto, you now have your PDF file!

7. Q&A SITES:

   Find and answer questions on Quora specific to your content topic and then link back to it in your response.
   
   Simply enter your main content keyword in the search bar on Quora.com, click on any of the questions and leave a well-thought out and constructive answer behind.
   
   Note: You will need to sign up before you can post anything.

8. BLOGS:

   Create FAQ/Interview style content inviting influencers in your market sector & get them to share it with their audiences.
   
   Search out blogs with similar content posts and leave helpful comments on them with a link back to your related content.
   
   You can do this by entering search strings such as: “{yourkeyword} “become a contributor” OR “contribute to this site”.
   
   REMEMBER – DO NOT SPAM! Only leave genuine comments that are relevant to the post.

9. FORUMS/USER GROUPS:

   Find user groups on social media pages and forums within your industry sector, be helpful and engage authentically before linking back to applicable content on your website or blog.
   
   Facebook, Pinterest, Twitter et al have specific user groups set up around a common set of interests.
   
   These user groups are pretty easy to find simply by entering, either your industry sector or main keyword.

10. PR:

    Create news angles around your brand, your goods/services & your industry & invite journalists that cover those sectors to gain maximum exposure across major online news portals such as Google News, NY Times, Yahoo Finance, Daily Telegraph etc.
    
    Press releases are a powerful way of distributing content to high traffic websites and platforms and can generate a lot of targeted views and interest.
    
    News angles can be about anything such as: – a new product – launch of a new service – a new employee – a new partnership deal – a milestone – an industry award etc.
    

11. LINKING:

    Link to your new content from high performing pages/posts to create a powerful content silo to attract and encourage site visitors & search engines.
    
    This should be a relatively straightforward task.
    
    For instance, if you have a content page called ‘yoursite.com/cheapholidays‘ and you then write a blog post entitled ‘cheap holidays to savour this autumn’ – it then makes perfect sense for the 2 pages to be linking to each other.

12. PODCAST:

    Convert your new content into bite-sized podcast sessions to target and reach new audiences through ApplePodcasts, GooglePodcasts, Spotify, Stitcher, Podchaser and TuneIn.
    
    SpeechKit or Trinity Audio (a WordPress plugin) will instantly turn your article into a podcast, giving you the opportunity to amplify your content further.