The All Destinations Travel Group are an independent group of travel portals & websites targeting both business and leisure travellers.
Established in 1998, the group operates some of the oldest & well-established travel portals online. Digitalhound were appointed as the preferred SEO
Agency in London to assess and address the following issues:
•Create landing page stickiness•Improve site interaction •Improve conversion %•Improve ROI on key under-performing pages•Increase brand loyalty
CHALLENGES FACED:*The key was to identify & implement changes that were going to make a significant impact within the over-heated travel market sector *Agreeing timelines with stakeholders and setting appropriate deadlines for measuring progress.*Sifting through thousands of pages to find common performance snags. *Setting a ‘best practices’ adoption time-line to facilitate overhaul of existing content.*Competing against the clock to revert the downward slide in page indexing and organic search rankings. *Working with in-house developers to completely revamp the web portal to include all recommended changes.*Coordinating diverse skill-sets to achieve the desired goals within specific time-frames.*Going live to coincide with seasonal marketing & sales activities.
PRIORITY CHECKLIST:Deep dive site audit to determine:*Audience demographics*Interests*Acquisition channels *User behaviour*User flow/site navigation*Page speed*Bounce rates - Key target landing pages *Conduct in depth keyword research*Top 5 Competitor Analysis – closely scrutinised the top performing competitors for specific target keywords*Compared findings with under-performing pages*Site Design *Layout *Colour*Web Copy*Landing Page Content*CTA - Call to action*Overview - Built up a composite picture of changes required.
STRATEGY | SOLUTION:*Compare findings from competitor research with under-performing pages.*Implement heat-map tracking to identify visitor pathways, engagement and drop-off.*Rewrite page titles, meta descriptions and page content to counteract current visitor behaviour and flow metrics.*Add background colour to key sections on landing pages to naturally draw & retain visitors attention, helping them to find the relevant content quickly and easily.*Reduced the number of outbound resource links to better feature relevant internal content pages.*Calls to action - Tested various combinations to see which one was the most effective, finally settling on a less ‘in your face’ call to action to engender higher conversion rates.*Sustained series of press releases to highlight launch of revamped website, generate further brand awareness & build loyalty.
*64% INCREASE IN SITE VISITOR ENGAGEMENT +147.3% INCREASE IN SALES
+ 30,000 NEW SUBSCRIBERS*
KEY RESULTS*
”Digitalhound have been our no.1 go to SEO agency in London because they have significant experience in the travel sector, are very responsive & skillful but more importantly have fully delivered on our brand vision and growth metrics.”David Logan - Director - All Destinations Travel Group
The group website was relaunched with significant changes to the site architecture, improvement in the internal linking structure and the introduction of high quality content across the website.
BRAND LOYALTY
Indexed pages rose from 579 to 1483. The net increase in visitor retention and sales had a knock-on affect with company brand loyalty further enhanced via loyalty discounts and special offers.
HOLIDAY PACAKAGE SALES
Sales of key travel packages including flights, hotels and car hire grew by 147.3% over a 7-month period,after site revamp and targeted promotional campaign.
VISITOR ENGAGEMENT
Site visitor traffic and engagement rose by 64% after revamp of key product landing pages, launch and close monitoring of subsequent marketing campaign.
NEWSLETTER SIGNUPS
Strategic interspersing of strong calls to action messages across popular landing pages coupled with sign up forms to turn website visitors led to 30,000+ newsletter subscribers.
Contact us today for a consultation
Our team of experts is ready to discuss how our Travel SEO Services can help you achieve your business goals
The All Destinations Travel Group are an independent group of travel portals & websites targeting both business and leisure travellers.
Established in 1998, the group operates some of the
oldest & well-established travel portals online.
Digitalhound were appointed as the preferred SEO
Agency in London to assess and address the following
issues:
•Create landing page stickiness•Improve site interaction •Improve conversion %•Improve ROI on key under-performing pages•Increase brand loyalty
KEY RESULTS*
”Digitalhound have been our no.1 go to SEO agency in London because they have significant experience in the travel sector, are very responsive & skillful but more importantly have fully delivered on our brand vision and growth metrics.”David Logan - Director - All Destinations Travel Group
CHALLENGES FACED:*The key was to identify & implement changes that were going to make a significant impact within the over-heated travel market sector *Agreeing timelines with stakeholders and setting appropriate deadlines for measuring progress.*Sifting through thousands of pages to find common performance snags. *Setting a ‘best practices’ adoption time-line to facilitate overhaul of existing content.*Competing against the clock to revert the downward slide in page indexing and organic search rankings. *Working with in-house developers to completely revamp the web portal to include all recommended changes.*Coordinating diverse skill-sets to achieve the desired goals within specific time-frames.*Going live to coincide with seasonal marketing & sales activities.
PRIORITY CHECKLIST:Deep dive site audit to determine:*Audience demographics*Interests*Acquisition channels *User behaviour*User flow/site navigation*Page speed*Bounce rates - Key target landing pages *Conduct in depth keyword research*Top 5 Competitor Analysis – closely scrutinised the top performing competitors for specific target keywords*Compared findings with under-performing pages*Site Design *Layout *Colour*Web Copy*Landing Page Content*CTA - Call to action*Overview - Built up a composite picture of changes required.
STRATEGY | SOLUTION:*Compare findings from competitor research with under-performing pages.*Implement heat-map tracking to identify visitor pathways, engagement and drop-off.*Rewrite page titles, meta descriptions and page content to counteract current visitor behaviour and flow metrics.*Add background colour to key sections on landing pages to naturally draw & retain visitors attention, helping them to find the relevant content quickly and easily.*Reduced the number of outbound resource links to better feature relevant internal content pages.*Calls to action - Tested various combinations to see which one was the most effective, finally settling on a less ‘in your face’ call to action to engender higher conversion rates.*Sustained series of press releases to highlight launch of revamped website, generate further brand awareness & build loyalty.
SITE RELAUNCH
The group website was relaunched with significant changes to the site architecture, improvement in the internal linking structure and the introduction of high quality content across the website.
BRAND LOYALTY
Indexed pages rose from 579 to 1483. The net increase in visitor retention and sales had a knock-on affect with company brand loyalty further enhanced via loyalty discounts and special offers.
HOLIDAY PACAKAGE SALES
Sales of key travel packages including flights, hotels and car hire grew by 147.3% over a 7-month period,after site revamp and targeted promotional campaign.
VISITOR ENGAGEMENT
Site visitor traffic and engagement rose by 64% after revamp of key product landing pages, launch and close monitoring of subsequent marketing campaign.
NEWSLETTER SIGNUPS
Strategic interspersing of strong calls to action messages across popular landing pages coupled with sign up forms to turn website visitors led to 30,000+ newsletter subscribers.
Contact us today for a consultation
Our team of experts is ready to discuss how our Travel SEO Services can help you achieve your business goals