Content Promotion – 12 Best Ways To Spice Up Your Content Marketing…

Content promotion requires resourceful application…

Why do we say that and what does that even mean? Read on to discover the reasons.

So, you’ve created your epic masterpiece and you are now ready to unleash it to a largely unsuspecting world…

You publish this sterling piece of content to your website or blog and perhaps even to your social media accounts.

And you then wait nervously for the hordes to discover this, fete and congratulate you.

Aha, fame at last!

A few days pass – You keep checking your stats by the hour – hey something’s wrong?

A week goes by and then another one, your stats indicate that no one has showed up?

Blast! Your budding career as a world-beating content creator has been prematurely nipped in the bud.

You slam doors, curse your luck, curse the people who didn’t show up, curse your star sign – Oh, we Pisceans are just born unlucky!

And then…just as you’re about to completely give up, you discover this life-changing post. And lo and behold you are transformed!

HERE ARE 12 WAYS TO BEST PROMOTE YOUR CONTENT:

Click to expand

CONTENT REPURPOSING & DISTRIBUTION

Time needed: 3 minutes.

How To: 12 Content Promotion Tips To Transform Your Content Marketing

  1. SOCIAL MEDIA:

    Share your content on Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Tumblr and Google+

    Social media automation tools such as Buffer Publish, Hootsuite & MeetEdgar are huge timesavers, allowing you to schedule your posts in advance.

    And if you do get stuck for new content topics, Loomly can be a useful tool in helping to generate new post ideas.

  2. VIDEO:

    Convert your content to video and share it on YouTube, Vimeo, Facebook, Dailymotion etc.

    You can do this manually by opening your screen recorder software and then recording all your content with a voiceover to finish with.

    Lumen5 on the other hand will automatically generate a video from your existing content.

    With impressive AI technology, you can storyboard your ideas, add different layouts and find appropriate music to add to your video.

    You can also try other alternatives such as InVideo, RawShorts and Rocketium – all offering various content conversions and add on capabilities.

  3. POWERPOINT:

    Create PowerPoint slides of your content and post them to SlideShare.com.

    Start by breaking up your content into short, readable points and use your first slide to emphasise the main point of your content.

    Use the accompanying slides to validate your main point and try to include just one idea per slide if you can.

    Also try using relevant, compelling images to augment your points when required.

    And lastly, end your slideshow with a strong call to action.

  4. INFOGRAPHICS:

    Trim your best content into shareable Infographics using free resources like PiktoChart and Canva and distribute them to Visual.ly, Slideshare, Fast Company, Flickr, Reddit

  5. EMAIL:

    Email your subscribers to let them know that you have just published a new and valuable piece of content.

    There are plenty of perfectly good email services both free and paid, that you can use to send out your newsletters.

    A quick search on Google will help to identify some that may be most suitable to your tastes and budget.

  6. PDF’s:

    Convert your content into a .PDF version and share it on Scribd.com.

    You can convert your content by 1 of 2 ways:
    a). Go to document.online-convert.com/convert-to-pdf, enter the link to your article in the URL field and click on “Convert file”.

    b). Go to PrintFriendly.com, add your content URL and hey presto, you now have your.PDF file.

  7. Q/A SITES:

    Find and answer questions on Quora specific to your content topic and then link back to it in your response.

    Simply enter your main content keyword in the search bar on Quora.com, click on any of the questions and leave a well-thought out and constructive answer behind.

    Note: You will need to sign up before you can post anything.

  8. BLOGS:

    Search out blogs with similar content posts and leave helpful comments on them with a link back to your related content.

    You can do this by entering search strings such as: “{yourkeyword} “become a contributor” OR “contribute to this site”.

    REMEMBER – DO NOT SPAM! Only leave genuine comments that are relevant to the post.

  9. FORUMS/USER GROUPS:

    Find user groups on social media pages and forums within your industry sector to leave links to your content on them.

    Facebook, Pinterest, Twitter et al have specific user groups set up around a common set of interests.

    These user groups are pretty easy to find simply by entering, either your industry sector or main keyword.

  10. PR:

    Create news angles about your new content and distribute it across powerful news sharing platforms such as Google News, Yahoo and Bing.

    Press releases are a powerful way of distributing content to high traffic websites and platforms and can generate a lot of targeted views and interest.

    News angles can be about anything such as: – a new product – launch of a new service – a new employee – a new partnership deal – a milestone – an industry award etc.

  11. LINKING:

    Link to your new content from existing pieces/pages of related content to create a relevant internal content silo structure.

    This should be a relatively straightforward task.

    For instance, if you have a content page called ‘yoursite.com/cheapholidays‘ and you then write a blog post entitled ‘cheap holidays to savour this autumn’ – it then makes perfect sense for the 2 pages to be linking to each other.

  12. MEDIA:

    Convert your new content into bite-sized podcast sessions to target and reach new audiences through ApplePodcasts, GooglePodcasts, Spotify, Stitcher, Podchaser and TuneIn.

    SpeechKit or Trinity Audio (a WordPress plugin) will instantly turn your article into a podcast, giving you the opportunity to amplify your content further.

You now possess the necessary knowledge to back up your much vaunted content creation skills.

Content creation services

And you’re ready to fly again armed with this newly discovered knowhow.

CONTENT PROMOTION – Starts with…

Finding out who your target audience are and where they most hang out online. Learn more about this here.

brand marketing

You then need to evaluate your existing content and/or any new content that you create to make sure there is a fit.

Treat your existing content as an asset that you can repurpose, chop up and dissect to suit your content promotion campaigns.

Make sure to tailor your content to suit both the platform and the target demographics that you are submitting to.

For instance, your image sizes need to be 1080×1080 pixels to get the best results in Instagram whereas, it’s 1128×376 pixels for a Hero image on LinkedIn.

Also try and make sure that your content URL’s fit the platform that you are submitting them to.

As a URL shortener like bit.ly will not be accepted by Pinterest.

To Recap…

Your content is one of the most valuable assets that you possess.

High quality content is key to growing your brand stature, influence and resonance with your target audiences.

But maybe, just maybe you’ve run out of new ideas or tired of coming up constantly with new concepts to create more content.

If that is so, just rewrite and repurpose what you currently have already.

So, if you’ve written about the ‘5 best tips on how to bowl a googly’ – revise the article to something like ‘Batsmen completely bamboozled by latest googly delivery’ instead.

Convert your articles into slides, pdf’s, videos, infographics and podcasts and share them across each of the relevant platforms highlighted above.

Be persistent, determined and focused and be prepared to fail. FAIL – Yes, I said that dreaded 4-letter word!

Because in reality, sadly not every piece of content that you create is going to be a howling success.

So you will need to develop a bit of a thick-skin and carry on persevering with your content goals.

Use all the tools that you have at your disposal, including any insights that you may have gained from this post.

And ultimately you will hone your content promotion campaigns down to a fine, practiced art primed for achieving consistent online success.

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Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its' clients.

Darryl & his team are proven experts in growth-hacking digital campaigns, helping businesses grow to their fullest potential online while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...

6 thoughts on “Content Promotion – 12 Best Ways To Spice Up Your Content Marketing…

  1. Coming up with new content ideas constantly is a pretty difficult task so it makes sense to repurpose your existing content. Great infographic and thank you for putting this post together.

  2. Love the infographic – it makes it so much easier to see the different content distribution options at a glance. Will certainly be using this as a reference point when mappingout our content marketing plans!

  3. I’ve been doing content marketing and some of what you have listed right here is news to me. Maybe it’s high time I learn something from the new ways in order to up my game. Thanks a lot for sharing!

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