020 7692 8761
T

COMPANY –

KEY RESULTS REVENUE - Germany - up by 44.89% - UK - up by 34.19%  SITE USAGE|SESSIONS - UK up by 13.93%, Users up by 16.27% - Germany up by 37.63% (see fig1 & fig 2. below) AVERAGE ORDER VALUE - UK - up by 32.09% - Germany down by 24.24% but transactions were up by 78.89%  SEARCH TRAFFIC - Organic search traffic  - UK up by 38.81% - Germany up by 13.06%     

&

Google Analytics Site User Stats For UK & Germany  - Comparison period 30th Jan 2016 - 14th July 2016 (prior to Digitalhound

appointment) & July 15th 2016 - December 28th 2016 - (5 month period of Digitalhound involvement)  

Would you like e-commerce results like these? Call us on 020 7692 8761  to see how we can help you today…
fig.1 - Germany
fig.2 - UK
CHALLENGES FACED: BRANDING - Lack of brand identity within UK & Germany. COMPETITION - Competing against well-established household brands such as Amazon, Curry’s and Argos in the UK and MediaMarkt.de, Amazon.de and Saturn.de in Germany. STAFF LOCATION - Key personnel located overseas. PLANNING - Overcoming logistical planning schedules. BUDGET - Building consumer awareness, loyalty and trust within the confines of strict budget control. 
PROCESS: STAGE 1: Complete site audit to identify the following key areas: STRENGTHS|WEAKNESSES - Website usability, user friendliness, language, tone, search engine readiness. DATA ANALYSIS - Visitor acquisition - Traffic - Goal conversions -  Bounce rates - Landing page performance hotspots - Calls to action -  Content shortfalls. KEYWORDS - Choice + Localised + Performance. STAGE 2: Competitor audit - strengths/weaknesses, market presence, market percentage, gaps & opportunities.
e-commerce-case-study-uk e-commerce-case-study
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OVERVIEW - Case Study:

Alza are a European e-Commerce giant that was established around 1994. The company has gone from strength

to strength and operates a network of websites across Europe, selling over 50,000 consumer retail products. It

became a market leader in 2008 and has received several prestigious awards over the years in recognition of

the quality service it offers to millions of customers. Turnover for 2016 was €643.97 Million.

Digitalhound were appointed in July of 2016 to improve brand recognition, build consumer brand awareness,

trust and loyalty and increase search rankings for a number of key categories for 2 of the company’s flagship

e-commerce sites servicing the UK & Germany.

      
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ADDRESS Digitalhound Ltd  207 Regent Street  London United Kingdom W1B 3HH Tel. 020 7692 8761
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e-COMMERCE CASE STUDY
STRATEGY: Building brand presence within the UK & Germany was identified as the top priority & the following methods were deployed to achieve the best possible outcomes: DOMAIN AUTHORITY - Identifying key publications with high domain authority (DA) to promote specific brand & product news. PR - Bi-weekly company news, product announcements, special offers etc.  Press Release syndication across UK & Germany. CONTENT - High quality 1500+ word articles in English & German created around products, landing pages & seasonal events. SOCIAL MEDIA - Tailored posts|tweets syndicated to disperse selectively across owned media & other Social Media platforms. OUTREACH - High quality link acquisition through targeted blogger outreach and select media syndication. GRAPHICS - High quality Infographics used as link-bait - see example here
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digital agency - Digitalhound
SEO Site Audit
020 7692 8761
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SOCIAL
ADDRESS Digitalhound Ltd  207 Regent Street  London UK W1B 3HH Tel. 020 7692 8761
CONTACT
020 7692 8761 Digitalhound.co.uk

COMPANY –

e-COMMERCE CASE STUDY
CHALLENGES FACED: BRANDING - Lack of brand identity within UK & Germany. COMPETITION - Competing against well- established household brands such as Amazon, Curry’s and Argos in the UK and MediaMarkt.de, Amazon.de and Saturn.de in Germany. STAFF LOCATION - Key personnel located overseas. PLANNING - Overcoming logistical planning schedules. BUDGET - Building consumer awareness, loyalty and trust within the confines of strict budget control. 
PROCESS: STAGE 1: Complete site audit to identify the following key areas: STRENGTHS|WEAKNESSES - Website usability, user friendliness, language, tone, search engine readiness. DATA ANALYSIS - Visitor acquisition - Traffic - Goal conversions -  Bounce rates - Landing page performance hotspots - Calls to action -  Content shortfalls. KEYWORDS - Choice + Localised + Performance. STAGE 2: Competitor audit - strengths/weaknesses, market presence, market percentage, gaps & opportunities.
STRATEGY: Building brand presence within the UK & Germany was identified as the top priority & the following methods were deployed to achieve the best possible outcomes: DOMAIN AUTHORITY - Identifying key publications with high domain authority (DA) to promote specific brand & product news. PR - Bi-weekly company news, product announcements, special offers etc.  Press Release syndication across UK & Germany. CONTENT - High quality 1500+ word articles in English & German created around products, landing pages & seasonal events. SOCIAL MEDIA - Tailored posts|tweets syndicated to disperse selectively across owned media & other Social Media platforms. OUTREACH - High quality link acquisition through targeted blogger outreach and select media syndication. GRAPHICS - High quality Infographics used as link-bait - see example here
KEY RESULTS REVENUE - Germany - up by 44.89% - UK - up by 34.19%  SITE USAGE|SESSIONS - UK up by 13.93%, Users up by 16.27% - Germany up by 37.63% (see fig1 & fig 2. below) AVERAGE ORDER VALUE - UK - up by 32.09% - Germany down by 24.24% but transactions were up by 78.89%  SEARCH TRAFFIC - Organic search traffic  - UK up by 38.81% - Germany up by 13.06%     
                                     OVERVIEW:                               Alza are a European                               e-Commerce giant that was                               established around 1994. The                               company has gone from                               strength to strength and                               operates a network of websites                               across Europe, selling over                               50,000 consumer products. It                               became a market leader in                               2008 and has received several                                 prestigious awards over the years in recognition of the quality service it offers to millions of customers. Turnover for 2016 was €643.97 Million. Digitalhound were appointed in July of 2016 to improve brand recognition, build consumer brand awareness, trust and loyalty and increase search rankings for a number of key categories for 2 of the company’s flagship e-commerce sites servicing the UK & Germany.
Digitalhound- Digital Marketing Agency London

 &

Google Analytics Site User Stats For UK &

Germany  - Comparison period 30th Jan 2016 -

14th July 2016 (prior to Digitalhound

appointment) & July 15th 2016 - December 28th

2016 - (5 month period of Digitalhound

involvement)  

e-commerce-case-study
fig.1 - Germany
fig.2 - UK e-commerce-case-study-uk

Would you like to have e-commerce

results like these?

Call us on 020 7692 8761 to see

how we

can help you today…

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