CLIENT - NORTHBOUND TRAVEL

OVERVIEW:

Northbound, an ambitious challenger brand quickly established themselves as a leading car rental broker in Iceland receiving bookings from more than 130 countries

around the world. Offering a large selection of rental cars and vehicles from family saloons, to 4x4 Jeeps, Campervans, Motorhomes & Minivans from about 30

different suppliers.

With growth having plateaued and the company lacking the required expertise to develop the brand further, Digitalhound, a leading London SEO agency renowned for

their specific travel sector expertise were appointed to take the brand on to their next stage of development and growth with the following remit:

TECHNICAL SEO - Canonicalisation, competing pages, content internationalisation, hreflang issues

BRAND GROWTH - Focus on keyword ranking for specific target countries, increase landing page dwell time

CONVERSION RATE IMPROVEMENT - Convert more visitors into buyers

©2023 Digitalhound London. Registered in England & Wales 09302377
Contact Us If you're ready to take your marketing to the next level, we're here to help. Contact us today to schedule your free consultation. Tel: +44 (0)20 7873 2476 Address: 207 Regent Street London W1B 3HH United Kingdom
top-seo-companies-uk top-search-engine-optimization-agencies-London best-in-search best-digital-marketing-agency
Ready to take your search engine rankings to new heights? *FREE 30-Minute Consultation*
Schedule a 30 minute FREE Consultation with our experts now…

*75% INCREASE IN SITE VISITOR ENGAGEMENT + 58.1% INCREASE IN SALES

+ 64.3% INCREASE IN GOAL CONVERSIONS*

Significantly reduced  canonical issues,  hreflang, 4xx page  errors, orphan pages,  broken redirects, 3XX redirects, broken  image files, missing alt tags, duplicate content pages & image file sizes. Despite an initial delay in implementation,  conversions rose steadily by 64.3% over  the course of a 4-month period starting from the 3rd of January 2022 to  early April 2022. Sales of rental vehicles   grew by 58.1%  over a 4-month period, despite travel  restrictions due to Covid-19 being lifted  by Iceland on the  25th of February 2022. Site visitor traffic &   engagement rose by    75% after introduction     of high quality content     pages, PR, and social     media marketing     campaign to targeted     audiences. Site usage for a pre- qualified set of organic  keywords saw a sharp 89.6% increase.   This further resulted in a  55.1% increase in page  views over the qualifying  period.
TECHNICAL SEO
SALES
KEY RESULTS*
CONVERSIONS
ENGAGEMENT
SITE USAGE
“Very professional service. We’re happy with the help & advice of Darryl and his team, great communication and naturally the success of their marketing campaigns for us” Arnar-Stefansson - CEO Northbound Travel
content-marketing-service
Schedule a 30 minute FREE Consultation with our experts now…
©2023 Digitalhound London. Registered in England & Wales 09302377
CHALLENGES FACED: *Identify & implement changes to effect ongoing technical impact, deliver better conversion rates & brand growth. *Grasping the subtle nuances of ‘foreign’ market conditions quickly to adopt the right growth strategy. *Overhauling competing pages that are already ranking to facilitate a more streamlined user experience. *Setting a ‘best practices’ adoption time-line to facilitate overhaul of existing content. *Working across time zones, cultural practices and processes in order to drive required site changes. *Building site authority with user-centric content to compete against well-established international brands. *Establish the brand as a trustworthy, customer-centric car rental agency against current market sector perception. *Coordinating diverse skill-sets to achieve the desired goals within specific time-frames.
PRIORITY CHECKLIST: Deep dive brand audit to determine: *Canonical conflicts *Duplicate content issues *Hreflang - missing reciprocal tags *Content gaps *Duplication of meta titles, descriptions *Broken links *Broken images *Audience demographics *Interests *Acquisition channels *User behaviour *User flow/site navigation *Page speed *Bounce rates - Key target landing pages *Competitor Analysis *Landing Page Content *CTA - Call to action *Roadmap - To offset key competitor ranking gains.
STRATEGY | SOLUTION: Important Pages - In-depth audit of "Top performing" pages that lead to conversions to determine why they perform better than other pages, and how they can be improved upon. Flag Issues - Highlight all technical performance snags and issues including canonicalisation, hreflang missing attributes, bounce rates, etc., Recommend and implement appropriate fixes. Conversion Rate Optimisation - User page flow changes focusing on structure, visibility, ease of navigation & removal of duplicating information. Create Compelling Content - Map out an editorial calendar setting out the objectives for user-centric site content to be created and strategically distributed online. Brand Awareness - SEO led, PR & social media campaigns aimed at online news portals and social media platforms to target specific demographic audiences. Custom Link Building - Meticulously designed to deliver targeted, relevant, and authoritative backlinks that enhance Northbound's SEO and drive organic traffic.

*75% INCREASE IN SITE

VISITOR ENGAGEMENT

+ 58.1% INCREASE IN SALES

+ 64.3% INCREASE IN

GOAL CONVERSIONS*

CLIENT - NORTHBOUND TRAVEL

OVERVIEW:

Northbound, an ambitious challenger brand quickly

established themselves as a leading car rental broker in

Iceland receiving bookings from more than 130 countries

around the world. Offering a large selection of rental cars

and vehicles from family saloons, to 4x4 Jeeps, Campervans,

Motorhomes & Minivans from about 30 different suppliers.

With growth having plateaued and the company lacking the

required expertise to develop the brand further, Digitalhound,

a leading London SEO agency renowned for their specific

travel sector expertise were appointed to take the brand on

to their next stage of development and growth with the

following remit:

TECHNICAL SEO - Canonicalisation, competing pages,

content internationalisation, hreflang issues

BRAND GROWTH - Focus on keyword ranking for

specific target countries, increase landing page dwell

time

CONVERSION RATE IMPROVEMENT - Convert more

visitors into buyers

KEY RESULTS*
Significantly reduced  canonical issues,  hreflang, 4xx page  errors, orphan pages,  broken redirects, 3XX redirects, broken  image files, missing alt tags, duplicate content pages & image file sizes.
TECHNICAL SEO
Despite an initial delay in implementation,  conversions rose steadily by 64.3% over  the course of a 4-month period starting from the 3rd of January 2022 to  early April 2022.
CONVERSIONS
Sales of rental vehicles   grew by 58.1%  over a 4-month period, despite travel  restrictions due to Covid-19 being lifted  by Iceland on the  25th of February 2022. Site visitor traffic &   engagement rose by    75% after introduction     of high quality content     pages, PR, and social     media marketing     campaign to targeted     audiences.
SALES
ENGAGEMENT
Site usage for a pre- qualified set of organic  keywords saw a sharp 89.6% increase.   This further resulted in a  55.1% increase in page  views over the qualifying  period.
SITE USAGE
Ready to take your search engine rankings to new heights? *FREE 30-Minute Consultation*