Northbound, an ambitious challenger brand quickly established themselves as a leading car rental broker in Iceland receiving bookings from more than 130 countries
around the world. Offering a large selection of rental cars and vehicles from family saloons, to 4x4 Jeeps, Campervans, Motorhomes & Minivans from about 30
different suppliers.
With growth having plateaued and the company lacking the required expertise to develop the brand further, Digitalhound, a leading London SEO agency renowned for
their specific travel sector expertise were appointed to take the brand on to their next stage of development and growth with the following remit:
•
TECHNICAL SEO - Canonicalisation, competing pages, content internationalisation, hreflang issues
•
BRAND GROWTH - Focus on keyword ranking for specific target countries, increase landing page dwell time
•
CONVERSION RATE IMPROVEMENT - Convert more visitors into buyers
CHALLENGES FACED:Identify & implement changes to effect ongoing technical impact, deliver better conversion rates & brand growth. Grasping the subtle nuances of ‘foreign’ market conditions quickly to adopt the right growth strategy.Overhauling competing pages that are already ranking to facilitate a more streamlined user experience. Setting a ‘best practices’ adoption time-line to facilitate overhaul of existing content.Working across time zones, cultural practices and processes in order to drive required site changes. Building site authority with user-centric content to compete against well-established international brands.Establish the brand as a trustworthy, customer-centric car rental agency against current market sector perception.Co-ordinating diverse skill-sets to achieve the desired goals within specific time-frames.
STRATEGY | SOLUTION:Important Pages - In-depth audit of "Top performing" pages that lead to conversions to determine why they perform better than other pages, and how they can be improved upon.Flag Issues - Highlight all technical performance snags and issues including canonicalisation, hreflang missing attributes, bounce rates, etc., Recommend and implement appropriate fixes.Conversion Rate Optimisation -User page flow changes focusing on structure, visibility, ease of navigation & removal of duplicating information. Create Compelling Content - Map out an editorial calendar setting out the objectives for user-centric site content to be created and strategically distributed online.Brand Awareness - SEO led, PR & social media campaigns aimed at online news portals and social media platforms to target specific demographic audiences.Custom Link Building -Meticulously designed to deliver targeted, relevant, and authoritative backlinks that enhance Northbound's SEO and drive organic traffic.
**Summary: Ecommerce Case Study
for Northbound Car Rental
Agency**
Digitalhound implemented a comprehensive approach that focused on enhancing the user experience, driving targeted traffic, and optimising conversion rates. The following results were achieved:1. **75% Increase in Site Visitor Engagement**: By implementing user-friendly website design, intuitive navigation, and personalised content, we successfully captured the attention and interest of site visitors. This led to a significant boost in engagement metrics, including longer session durations, increased page views, and reduced bounce rates.2. **58.1% Increase in Sales**:Our agency employed effective marketing strategies, including targeted content creation campaigns, and search engine optimisation techniques. Through precise audience targeting and compelling messaging, we were able to drive qualified traffic and convert more visitors into paying customers, resulting in a substantial increase in sales for Northbound.3. **64.3% Increase in Goal Conversions**: The team closely analysed Northbound's goals and recommended conversion optimisation techniques to drive desired actions from site visitors. By strategically optimising conversion funnels, streamlining the booking process, and implementing persuasive calls-to-action, we were then able to achieve a significant improvement in goal conversions, such as completed bookings, newsletter sign-ups, and increased visitor engagement.
If you're ready to take your marketing to the next level, we're here to help. Contact us today to schedule your free consultation. We'll discuss your goals and provide you with a customised marketing plan that fits your needs and budget. Let's work together to help your business succeed.
Contact UsIf you're ready to take your marketing to the next level, we're here to help. Contact us today to schedule your free consultation.Tel: +44 (0)20 7873 2476Address: 207 Regent StreetLondonW1B 3HH United Kingdom
”
Ready to take your search engine rankings to new heights? *FREE 30-Minute Consultation*
Schedule a 30 minute FREE Consultation with our experts now…
*75% INCREASE IN SITE VISITOR ENGAGEMENT +58.1% INCREASE IN SALES
+64.3%INCREASE IN GOAL CONVERSIONS*
TECHNICAL SEO
SALES
KEY RESULTS*
CONVERSIONS
ENGAGEMENT
SITE USAGE
“Very professional service. We’re happy with the help & advice of Darryl and his team, great communication and naturally the success of their marketing campaigns for us”Arnar-Stefansson - CEO Northbound Travel
Northbound Travel - SEO CASE STUDY…
Schedule a 30 minute FREE Consultation with our experts now…
Contact UsIf you're ready to take your marketing to the next level, we're here to help. Contact us today to schedule your free consultation.Tel: +44 (0)20 7873 2476Address: 207 Regent StreetLondonW1B 3HH United Kingdom
CHALLENGES FACED:*Identify & implement changes to effect ongoing technical impact, deliver better conversion rates & brand growth. *Grasping the subtle nuances of ‘foreign’ market conditions quickly to adopt the right growth strategy.*Overhauling competing pages that are already ranking to facilitate a more streamlined user experience. *Setting a ‘best practices’ adoption time-line to facilitate overhaul of existing content.*Working across time zones, cultural practices and processes in order to drive required site changes. *Building site authority with user-centric content to compete against well-established international brands.*Establish the brand as a trustworthy, customer-centric car rental agency against current market sector perception.*Coordinating diverse skill-sets to achieve the desired goals within specific time-frames.
STRATEGY | SOLUTION:Important Pages - In-depth audit of "Top performing" pages that lead to conversions to determine why they perform better than other pages, and how they can be improved upon.Flag Issues - Highlight all technical performance snags and issues including canonicalisation, hreflang missing attributes, bounce rates, etc., Recommend and implement appropriate fixes.Conversion Rate Optimisation -User page flow changes focusing on structure, visibility, ease of navigation & removal of duplicating information. Create Compelling Content - Map out an editorial calendar setting out the objectives for user-centric site content to be created and strategically distributed online.Brand Awareness- SEO led, PR & social media campaigns aimed at online news portals and social media platforms to target specific demographic audiences.Custom Link Building - Meticulously designed to deliver targeted, relevant, and authoritative backlinks that enhance Northbound's SEO and drive organic traffic.
*75% INCREASE IN SITE
VISITOR ENGAGEMENT
+58.1% INCREASE IN SALES
+ 64.3%INCREASE IN
GOAL CONVERSIONS*
CLIENT -NORTHBOUND TRAVEL
OVERVIEW:
Northbound, an ambitious challenger brand quickly
established themselves as a leading car rental broker in
Iceland receiving bookings from more than 130 countries
around the world. Offering a large selection of rental cars
and vehicles from family saloons, to 4x4 Jeeps, Campervans,
Motorhomes & Minivans from about 30 different suppliers.
With growth having plateaued and the company lacking the
required expertise to develop the brand further, Digitalhound,
a leading London SEO agency renowned for their specific
travel sector expertise were appointed to take the brand on
to their next stage of development and growth with the
following remit:
•
TECHNICAL SEO - Canonicalisation, competing pages,
content internationalisation, hreflang issues
•
BRAND GROWTH - Focus on keyword ranking for
specific target countries, increase landing page dwell
time
•
CONVERSION RATE IMPROVEMENT - Convert more
visitors into buyers
KEY RESULTS*
TECHNICAL SEO
CONVERSIONS
SALES
ENGAGEMENT
SITE USAGE
Ready to take your search engine rankings to new heights? *FREE 30-Minute Consultation*
**Summary: Ecommerce Case Study for
Northbound Car Rental Agency**
Digitalhound implemented a comprehensive approach that focused on enhancing the user experience, driving targeted traffic, and optimising conversion rates. The following results were achieved:1. **75% Increase in Site Visitor Engagement**: By implementing user-friendly website design, intuitive navigation, and personalised content, we successfully captured the attention and interest of site visitors. This led to a significant boost in engagement metrics, including longer session durations, increased page views, and reduced bounce rates.2. **58.1% Increase in Sales**:Our agency employed effective marketing strategies, including targeted content creation campaigns, and search engine optimisation techniques. Through precise audience targeting and compelling messaging, we were able to drive qualified traffic and convert more visitors into paying customers, resulting in a substantial increase in sales for Northbound.3. **64.3% Increase in Goal Conversions**: The team closely analysed Northbound's goals and recommended conversion optimisation techniques to drive desired actions from site visitors. By strategically optimising conversion funnels, streamlining the booking process, and implementing persuasive calls-to-action, we were then able to achieve a significant improvement in goal conversions, such as completed bookings, newsletter sign-ups, and increased visitor engagement.