Category Archives: Backlinking Talk

This backlinking talk archive features all the latest methods including:

a). The latest backlinking tips and advice.

b). How to overcome link building issues?

c). New methods that are most effective for getting your websites ranked highly in the SERPS.

Backlinking is still one of the cornerstones of SEO.

The 3 articles listed under this category go in-depth into the reasons why backlinks are essential for your search rankings.,

Discover the following:

  1. What the best practices are.
  2. Some of the new methods of acquiring high quality backlinks to help with your ranking efforts.

Backlinking talk focuses primarily on quality of links being built and not the quantity.

Our experts have over 20 years experience in link building in a wide variety of industries and have helped many dozens of businesses rank at the top of the search engines.

Therefore, what the team write about here, discuss and recommend in backlinking talk is worth paying very close attention to.

So, if you want to achieve top level rankings for keywords that are important  for your business then make sure to follow the advice given.


7 Link Building Tips in 2021 For Better Search Rankings.

Use these evergreen 7 link building tips to help improve your search rankings in 2021.

Bold statement to make we know; the caveat being years of solid field testing and trial & error experience.

Here’s what you will learn from this post:

  6. MEMES

First, some housekeeping…

In answer to a couple of questions that we often get asked:

a). Is link building still relevant in 2021?

b). If our competitor has 1000 links, do we need 1001 to outrank them?

Here’s our reply…

a). Link building has always been and will continue to play an important role for ranking well in the SERPS throughout 2021 and beyond!

b). Google does NOT count the quantity of links but they do measure the quality of the links as a ranking factor.

But, if this is widely accepted as fact…

Why then does so much controversy and misinformation still persist? 

Well, because…

If you trade online, you will know just how crucial top rankings are for your primary keywords.

Your business will thrive on the free organic traffic that those high ranking keywords generate.

Naturally, your competitors will be diligently working round the clock to knock you off those top slots.

You will also know that SEO and link building is an essential and ongoing process of marketing your website.

So, get your link building tactics wrong at any stage and BOOM!

Your website could be consigned to the ‘never to be found again’ SERPS, leaving your competitors to leapfrog you to the top.

Google & Link Building

It is worth noting that search engines like Google, will on the one hand…

Actively discourage the practice of link building for the sole purpose of trying to manipulate your search ranking positions (SERPS).

And yet on the other, will reward your site with higher rankings when done correctly.

We’ll say this yet again…

Links are still one of the biggest ranking factors with quality and relevancy being far more important now than previously.

Quick Fix…

If visitor traffic numbers are your primary concern, you could always throw money at the problem by investing in paid campaigns like Google Ads.

But that could prove to be pretty expensive if you’re in a competitive market sector and/or don’t know what you’re doing.

And of course, your traffic will immediately dry up the instant you stop paying for your ads!

link builders uk

So, What Is The Right Way?

At this stage you are probably wondering, what is the correct method of acquiring quality backlinks?

First, we strongly recommend that you conduct a thorough analysis of your link portfolio.

Pay close attention to the sites that link to you and how they are linking to you.

Examine the number of referring domains, quality of referring domains and their link relevancy.

Check for link co-citations, number of outbound links – own + competitor + toxic links + link opportunities.

3rd party tools like those offered by, can help take the tedium away from this task.

Sadly however, tools like these are usually beyond the scope & budget of a small business owner.

3 most common types of link acquisition:

1. “Natural” Editorial Links

Links that are acquired naturally by other sites that want to link to your content or brand.

These links are gained from the creation of high quality, peer to peer industry content.

Natural, editorial links do not require any other specific SEO action, other than creating great awareness around them.

2. Manual “Outreach” Link Building

Your link building agency often creates a value proposition by explaining to the target website, why creating that link will be in their best interest.

SEO companies providing link building services will:

  1. Email bloggers for guest posting opportunities.
  2. Submit feature length articles to select online publications.
  3. Contact specific media for sponsored listing opportunities.
  4. Identify and approach social media influencers.
  5. Build relationships with industry peers for joint-venture possibilities.

Examples include:

Filling out forms for submissions to a website award program.

Or convincing a university professor that your resource is worthy of inclusion in their public syllabus.

3. Self-Created, Non-Editorial

Many websites offer visitors the ability to create links through guest book signings, forum signatures, blog comments, or user profiles.

It is worth noting that these links carry little by way of value and continue to be devalued by search engines as inconsequential types.

Today, these types of links are often considered spammy and should be pursued with caution.

As Google have been known to penalize sites that aggressively pursue such links.

It would be far more prudent therefore, to adopt penalty-safe and more effective ways to attract links such as;

Pillar content, content rich videos, high quality infographics, podcasts etc. as detailed in the 7 link building tips below.

Effort, Perseverance & Patience…

If you arrived here looking for some quick & easy shortcuts, we’re sorry to disappoint but – THEY SIMPLY DO NOT EXIST!

Understand that there is a right and a wrong way to build links that will generate the kind of results that you are seeking to achieve.

Attracting or building quality links will require prolonged effort, perseverance and immense patience.

Prepare yourself to accept that, it may be some time before you can reap the benefits of your endeavours.

The 7 link building tips highlighted below have all been thoroughly field-tested & will drive results.

link building services

So, without further ado here they are..

7 link building tips step-by-step…

Time needed: 7 days, 3 hours and 30 minutes.



    Study the links of the top ranking competitor sites in your niche against your own website links.

    Make a note of the ones that are most likely to result in:

    a). Attracting the right target audience
    b). Bringing direct referral traffic
    c). Causing a boost in search rankings

    External tools such as or Moz will help to determine the link worthiness of the sites that you’ve chosen to go after.

    Using you can easily evaluate the authority and toxicity of each link.

    Fix or disavow any of your toxic links using the Google tool here

    TIP: When approaching quality sites that link out to your competitors, create a value proposition by offering your best content, a joint-venture collaboration or a shared promotion opportunity.


    Look out for topics, stories and blog posts that are trending in your market sector.

    Pick ones that you may be particularly familiar with and then write a better, more detailed version including your own unique twist or insight.

    This is often referred to as the Skyscraper method first coined by the irrepressible Brian Dean of

    Then spread this out to all relevant social media platforms including any owned web properties.

    You can find out what’s trending by clicking this button facility on in the top right hand corner.

    Google Trends and BuzzSumo are also popular tools to help you discover popular searches in a wide range of categories.

    Your smart, competitive research should also include analysing your competitors paid ads for the keywords and copy that is used.

    Tools like (see below) will reveal every organic and paid keyword that your competitor is either ranking organically for or paying for.

    Competitor-Keyword-ResearchThis should be an invaluable part of your research, as it will help you to approach your content marketing strategy primed with the knowledge of what is popular in your market sector.

    And finally, don’t forget to check out other popular news publications within your own niche as well.

  3. EDUCATIONAL (.edu, .org)

    Do a search on Google for schools, universities, charities and community business organisations.

    Visit each property to see whether they have a local resource section to which you can add your business to.

    And if they don’t, you can also contact these sites and offer to run an event or free promotion in exchange for a highly sought-after backlink from them.


    Also called content roundups or link roundups, these are curated blog posts featuring a selection of the best articles and posts within a particular industry.

    Each of the articles listed in these posts will usually have a snippet of that content with a link back to the original content.

    Roundup posts are typically found on high quality blogs and news sites and present a perfect opportunity to gain a highly relevant backlink and boost in your search rankings.

    And added benefit of being included in such roundups, will also help to establish you as:

    i) A thought leader within your industry
    ii) Drive relevant targeted traffic
    iii) Potentially lead to other beneficial content sharing collaborations and partnership opportunities.

    Finding one of these roundups is fairly straightforward by doing a simple search on Google.

    For example, healthy eating +”monthly roundup” will bring back the following results:

    Just make sure to substitute ‘healthy eating’ with your chosen keywords.

    And contact the website owners and pitch them your best content for inclusion.


    Broken links otherwise known as ‘link rot’ are hyperlinks to non-existent web pages.

    This is bad for the website owner as 88% of web users say that they are unlikely to return to a website if presented with dead links.

    But, the true cost of link rot can be a bit more unforgiving!

    As bounce rates will inevitably be higher, the knock on effect on conversions and subsequently search rankings can become pretty grim, if uncorrected.

    There are reputed to be an average of 2.4% of broken links on every website.

    Which means there is a high probability of you being able to find websites in your niche that have links to resources that no longer exist.

    Simply email the website owner with a friendly message, pointing out the broken link and offer your resource as a replacement instead.

    Make sure that what you’re offering as a replacement is both relevant and suitable for that website.

    An easy way to find broken links is to install a free extension called ‘Check My Links’ available on the Chrome browser.

    Alternatively, ‘Broken Link Checker’ is an addon extension for Firefox users that performs the same task.

    Discover link building opportunities by tracking the lost links of your competitors.

  6. MEMES

    Odd as this might sound, memes are an excellent way of building links for your web properties.

    Funny, humorous, controversial or strange memes attract a lot of attention and can easily be shared virally across social media.

    is a free meme creator that you can get started with, by using their collection of standard templates to create your own standard-meme-template
    viral texts and messages

    Or alternatively. you can choose from a range of trending templates like the sample one featured below.

    And then distribute them to relevant subcategories (subreddit) on Reddit, Tumblr, Pinterest etc. where users are likely to share these on their sites too, thus generating extra backlinks.


    Create high quality shareable infographics, slides and videos and post them across popular media such as YouTube, SlideShare etc. offers a free and easy to use visual infographic creator where you can start by selecting from over 500 templates and adapt them to suit your business interests. allows you to create and sell infographics if you choose to.

    Infographics can also be shared to Infographic Reviews, Flickr, Mashable Infographics for high quality backlinks.

7 link building tips
7 Link Building Tips

And, there you have it; 7 link building tips to massive search engine ranking gains.

To Conclude…

You now know that link building is a painstaking an ongoing process.

Some people will find this an incredibly tedious task, while others will think of it as a challenge.

Whatever your school of thought may be, link building is here to stay for the foreseeable future.

It will serve your business best therefore, if you can get to grips with it sooner rather than later.

And whether you’re a ‘newbie’ or a grizzled veteran, hopefully there’s something that you can takeaway and use from this post.

Feel free to add to this topic with your own favourite link building methods in the comment section below

If you do struggle to constantly come up with new ways to acquire quality links, then why not get in touch with our experts?

Our UK link building team applies these 7 link building tips amongst a slew of others to generate top search rankings consistently for our clients.

You can find out more about our link building UK services here. 

link building services

Is link building still as important for search engine rankings in 2020?

Is link building still an important part of SEO and rankings in 2020?

This is the no. 1 question that we get asked most by new clients and in our website enquiry forms.

And YES, despite controversy, misinformation, hype & fear, this is still an essential part of SEO to rank for important keywords.

Over the last few years literally thousands of companies have sprung up almost overnight offering link building packages.

But are they really what they’re cracked up to be?

This post will help you to determine the quality of your service provider if using an external source.

And more importantly why it may be time to change, if not.

Let’s just take a look at some of the basics first…

1. What is link building?

link building explained

Link building is a process of getting other relevant websites to link back to your site. This gives the impression that they are endorsing your website.

Such endorsements, otherwise commonly known as ‘inbound links’ are considered to be an important ranking signal for search engines.

However, there are many ways of gaining inbound links.

1. Link Quality

Getting higher quality external resources linking back to your page, the more useful your page is perceived as being.

And will potentially merit a higher search position.

‘Bad’ links – i.e. links from ‘spammy sites’ or irrelevant sources are looked at as indications of poor quality.

Thereby diminishing the page’s value & authority in the eyes of the search engines’ and often resulting in ranking penalties.

This is why we strongly advocate that you thoroughly audit your site’s backlink profile as a primary step to take.

This is crucial and should be undertaken before you even consider employing any link building campaign.

By doing this, you’ll be able to eliminate any links that could potentially threaten your current search rankings.

And start with a clean slate to building fresh, high-quality links.

link building still relevant for 2020


Creating links primarily for the purpose of manipulating search rankings, can be considered a violation of Google webmaster guidelines.

Here are a few common examples of unnatural links that may violate the guidelines:

1. Text advertisements that pass Page Rank

2. Advertorials or native advertising where payment is received for articles that include links that pass PageRank

3. Links with over-optimized anchor text in articles or press releases distributed on other sites. For example:

There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress

4. Low-quality directory or bookmark site links.

5. Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites.

(For a full explanation please go to Google help)


Link building can be confusing, time intensive & frustrating.

However, improving links & social signals is vital for websites that want to be found in the organic search results.

The term ‘link building’ is pretty misleading though, as it’s more about giving your audiences compelling reasons to link back.

This is more accurately ‘link attraction’ rather than ‘link building’!

By understanding your target audience before developing your content marketing strategy, you offer valuable reasons to earn those links.

A good linking strategy will build relationships with your target audiences via the creation of high quality shareable content.

Content can be shared via guest posts, articles, blogs, online magazines, websites, video sharing platforms, podcasts, social media and forums.

Doing this will help to increase referral traffic and maximise the visibility of your brand.

link building services


Ensure that the links you attract are from quality resources by checking their domain authority and page authority.

Domain and page authority scores (1-100) were developed by & is designed to predict how well a website will rank in the search results.

Simply visit their site and enter any domain to find the most relevant SEO metrics for that site.

5. Relevant & Fresh

Listed below are 7 quick tips to get you building links naturally, organically and successfully starting with:

7 link building tips

1. Analysis – Study the links of the top ranking sites in your niche and go after ones that are most relevant.

2. Content – Look for content articles that are trending in your industry and create a higher quality version.

3. Edu. – Check out the local schools, universities and charities for a resource section that you can add your websites to.

4. Link Roundups – Find blog link roundups in your market sector by doing a search i.e. “keyword” + “link roundup” and pitch them your best content.

5. Broken Links – The Google Chrome browser, has a free extension called ‘Check My Links’ to find sites with broken links.

6. Memes – Humorous memes are easy to produce via free online meme generators and can be an effective way attract links.

7. Slides & videos – Convert articles & posts into interactive content and distribute them out to the top video and slide sharing platforms.


Link building is still an essential part of SEO in 2020 to ranking well for your desired keywords.

However, building or attracting the right type of links that will help with your search rankings is a time consuming and undoubtedly tedious task.

Building links has been likened to some sort of ‘dark art’ but, is still a key factor in determining rankings.

There are many ways to build links. Much of it has been written and talked about but the most effective way is when link building occurs naturally when people share your content.

Social media now plays an important role too.

As content can be easily shared on Twitter, Facebook and other social platforms.

So, try thinking out of the box and be creative when going after those links.

And remember that consistency is the key to successfully attracting and retaining the quality of links that you require.

Therefore, you will need to keep at it and it will pay dividends in the long run.

If however, you do get stuck, lack the time or need some expert input, just contact our link building services team for help and advice.

And don’t forget, you can always ask us anything in the comments section below.

Search engine friendly link building services

Are there search engine


link building services?

There is so much fear and hype surrounding link building that it warrants taking a closer look at just what the search engines make of this staple practice of the SEO community.

Building backlinks to your site is still an undisputed and core element in getting your site or page ranked well in the search engines and despite all the recent algorithm updates this is likely to remain so for the foreseeable future.

So if this is an accepted fact, then why the fear?  Put simply,  there is a right way and a wrong way to building the links that are likely to have  beneficial effect on your site!

Link building services

Search engines like Google on the one hand actively discourage the practice of link building for the sole purpose of trying to manipulate your search ranking positions (SERPS) and yet on the other, when done correctly will reward your site with higher rankings.

So what then is the correct way? We thought you’d never ask! The first and foremost thing that we strongly recommend that you do, especially if your site is an established one is to conduct a thorough analysis of your link portfolio and by that we mean you need to pay pretty close attention to the sites that link to you and the way that they do it too.

In a nutshell below is a quick primer on the 3 most basic and common types of link acquisition:

“Natural” Editorial Links

Links that are given naturally by sites and pages that want to link to your content or company. These links require no specific action from SEO, other than the creation of worthy material (great content) and the ability to create awareness about it.

Manual “Outreach” Link Building

Link building services provided by SEO companies create these type of links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind. Your SEO company/employee often creates a value proposition by explaining to the link target why creating the link is in their best interest. Examples include filling out forms for submissions to a website award program or convincing a professor that your resource is worthy of inclusion on the public syllabus.

Self-Created, Non-Editorial

Hundreds of thousands of websites offer any visitor the opportunity to create links through guest book signings, forum signatures, blog comments, or user profiles. These links offer the lowest value, but can, in the aggregate, still have an impact for some sites. In general, search engines continue to devalue most of these types of links, and have been known to penalize sites that pursue these links aggressively. Today, these types of links are often considered spammy and should be pursued with caution.

There are however, far more effective methods and solutions to generate the right type of links such as social media signals, content rich video etc; but be prepared for some painstaking effort and have patience because it may take a while before you start to see the benefits.

Needless to say, simply get in touch with our experts or find out more about our link building services here if you’d like us to remove the ‘headache’ of constantly finding new ways to acquire links!

Darryl Antonio on FacebookDarryl Antonio on GoogleDarryl Antonio on InstagramDarryl Antonio on LinkedinDarryl Antonio on TwitterDarryl Antonio on Youtube
Darryl Antonio
Digitalhound are an award-winning London digital marketing agency with 20+ years of expertise in delivering high performance results for its clients.

Darryl & his team are proven experts in growth-hacking digital campaigns, helping businesses grow to their fullest potential online while lowering their cost of acquisition.

A sought after speaker at high-end Digital Marketing conferences, Darryl is available for private business consultations, seminars and conferences.

Call the London team on 020 7873 2476 to arrange a FREE 'no obligation' chat about your business today...