Category Archives: SEO

Image Search Rankings – How to rank images in Google…

Image Search Rankings or image SEO what is that all about and why on earth would I want to do that anyway?

Ever heard the saying that “a picture is worth a thousand words”?

Now, enter the commercial world…

Where the latest consumer research tells us that images are 1 of the Top 3 most engaging forms of content online!

Therefore, it does make sense to have those images on your website ranking well on Google – Agreed?

So, how to rank your images?

The image search rankings tips listed below should help you to significantly improve your image search rankings.

So, let’s get started with these 6 essential ingredients…

IMAGE SEARCH RANKINGS – HOW TO RANK IMAGES IN GOOGLE

Image search rankings - Google seo
This is the image description

Let’s breakdown each of these elements individually.

1. QUALITY

Using high quality images will naturally produce:

Higher engagement – The better the quality, users will be more likely to save, share with friends and family and return for more.

Better user experience – Research also shows that site visitors tend to stick around for longer.

Higher quality traffic – With site visitors less likely to bounce off your site, length of stay usually means better conversion ratios.

TIP: Make sure to optimise your images so that they load faster as ‘page speed’ is an important ranking factor.

Here are a couple of free tools that you can use to compress your images so that they load faster.

Compressjpg.com & Compressor.io

2. IMAGE PLACEMENT

Relevancy – Images should be relevant for the pages that they are placed on.

Above the fold – Placing your images where users can see them without scrolling does affect bounce rates and ultimately rankings.

Visibility – Images should be placed near relevant text to improve search indexation and visibility.

Image text – Although Google does have optical character recognition (OCR) from a crawl budget standpoint, it is advisable to avoid embedding text in images.

3. IMAGE DESCRIPTION

Titles – When adding images to your pages make sure that the page titles are relevant and include meta tags.

Image alt text – Include your primary keywords here but avoid repeating them over & over again. Instead use LSI driven or contextual keywords.

Context around images – Images should be placed where there is appropriate context surrounding them.

Add structured data – Adding image mark-up data is an important step that will help with better indexation and higher rankings.

4. CAPTIONS

Descriptive – Captions that are well described are better ranked while also being helpful to those that are visually impaired.

Around images – Place your captions above and/or directly below images for better search context.

Use semantic mark-up – Using the (<figcaption>) element to provide more information about the image.
Example =

lions Johannesburg safari
lions Johannesburg safari

5. IMAGE FILE NAMES

Relevancy – Change non-descriptive file names to more relevant descriptive names.

Keywords – Select and use your primary keyword as the file name.

Example = Instead of naming your image [001.jpg] – use something more accurate [NintendoWii.jpg]

Learn more about image search rankings from Google’s very own, John Mueller below:

6. SITEMAPS & HOSTING

Ranking Potency – Boost the ranking potency of your website images by including:

Image sitemap – higher crawlability, higher indexability & higher rankings.

Faster hosting – Install mod_page speed to perform many speed optimizations automatically.

Too many images – Split up large sitemaps with smaller more search engine friendly numbers.

IMAGE SEARCH RANKINGS – RECAP

To rank your images on Google image search follow these guidelines:

  • Use quality images
  • Place them on relevant pages
  • Use appropriate titles, meta tags & mark-up
  • Place descriptive captions around images
  • Select keyword rich file names
  • Create image sitemaps
  • Install Google’s mod_pagespeed

And there you have it…

image seo - how to rank  on image search

All the essential steps and best practices to get your images ranking well on Google, to enjoy higher engagement, better user experience & higher conversions.

Let us know how you get on in the comments below and don’t forget to like & share this post if you found it useful.

And if you get stuck or need any further help with your SEO, please contact our London SEO Agency for help and advice.

A London SEO Agency Marketing Campaign Overview…

Let’s take a closer look behind the scenes at how a London SEO agency maps out a typically successful client marketing campaign.

OVERVIEW:

Google determines search rankings largely on the relevancy of your site content and authority of the external sites that link back to you.

There are also many other additional ranking signals that determine top search rankings such as:

Domain and page-level metrics – mobile friendliness – bounce rates – user journeys – visitor engagement – social media presence etc .

The goal of the SEO expert is therefore to:

a). Optimize your websites focusing on 2 major elements – On PAGE & OFF PAGE.

b). Rank high through quality, in-depth content and to build your authority through quality backlinks and usability.

Listed below is a breakdown covering each aspect of a standard recommended SEO campaign structure.

1. RESEARCH

Site Audit – Each month an expert team member will spend time in analysing:

  • Web page layout
  • Site content
  • User behaviour patterns
  • Page speed
  • Visitor acquisition
  • Traffic
  • Goal conversions
  • Bounce rates
  • Landing page performance hot spots
  • Calls to action
  • Content shortfalls

Competitor Audit – Study your closest competitors to determine website metrics, market presence, content quality and keywords ranking performance.

Link Profiling – Looking at the number of referring domains – quality of referring domains, link relevancy – link co-citations – number of outbound links – own + competitor.

Keyword Audit – Analyse the keywords being targeted for relevancy, traffic volumes, competitiveness and long term growth.

London SEO agency

2. SEO CAMPAIGN

A monthly campaign will feature each of the following key elements:

Blueprint – Plan detailing keywords, content and links to be targeted for localised search ranking gains.

Content – Topical ideas grouped around both broad and local target keywords.

Creation – A minimum of 2 x 1000-2000 words fully researched high quality,  unique articles.

Marketing – National & localised outreach to selected popular city blogs & media platforms.

PR x 1 – Syndication across a diverse range of media platforms to generate both national and local brand awareness and quality backlinks.

 Blog posts x 4 – Targeting product keywords, news, community events etc.

 Local citations – Reviews, business directory listings, sponsorship, local classifieds.

Structured Data Markup – Highlight reviews, events, people, products, services.

New to SEO? Learn more about it here

3. BUILDING RELEVANCY – Content Planning, Editing and Writing (Content Marketing).

Relevancy is all about your content. In search marketing, you need high quality website content to support your campaign, rank well in the search engines and drive business.

Unique, valuable information and educational content drives traffic because people want to read it, respond to it, and share it!

Using the highly important E.A.T. SEO guidelines, a team of copywriters will craft content that is authoritative, thoroughly researched and customised to meet your specific goals.

The team will then ensure that your pages are written to attract traffic to your site while promoting your brand and delivering your message.

The process includes:

Structuring pages for the web and establishing an ongoing content plan.

Researching and writing pages to support your SEO campaign.

Editing and proofing pages to incorporate feedback.

Adding content on a regular basis is also important. Companies that blog regularly attract 75% more traffic to their websites.

Almost all SEO campaign plans include turnkey monthly blogging services from topic conception through writing and posting with each post being optimised and relevantly customised to suit your industry sector and geographic market.

4. BLOG POSTS

Monthly blogging service with content brainstorming, writing and distribution includes:

Research and topic development

Writing and editing of monthly posts

On-page optimisation of each post

Distribution to target audience platforms

 

Digitalhound - a London SEO Agency

5. BUILDING AUTHORITY

Building a proper backlink profile is now multi-faceted and more intensive than simple link building and requires thorough research, outreach, time to complete, and time to mature.

Authority is based on the quality of backlinks to your site.

Developing a linking profile capable of ranking well in 2020 & beyond means that any links leading back to your website must be of relevance and quality.

A quality backlink requires that it is natural (not forced) and makes sense for your particular website or industry sector.

A diverse link profile is also more valued and a multitude of backlinks from separate sources or domains, are more valued than ones originating from the same location.

6. ANALYSIS

Each month you receive a detailed report on ranking improvements, key performance metrics and consultation on best practices.

Monthly Reports of Rankings & Traffic

Re-Optimisation, as needed

Monthly Consultation & SEO Web Site Audit

7. PARTNERSHIP, CONSULTATION & REPORTING

Internet marketing is a partnership.

Clients who regularly meet with their agency partners and act on their suggestions and ideas do tend to rank higher more quickly.

While an agency might handle 95% of the work themselves, they will also need your input on content and in obtaining some backlinks.

Feedback, assistance where necessary and an ongoing monthly budget are prerequisites to sustaining growth.

Although the client will receive a detailed report each month, it is always recommended to schedule a consultation to review best practices, to discuss and pitch new ideas.

8. FEES

Campaign fees should list in detail every item of work that the agency will be carrying out and should therefore NOT have any other surprise extras!

Fees are usually charged on a fixed hourly rate basis unless otherwise negotiated and are almost always subject to VAT at the prevailing rate.

Expert SEO Solutions

SUMMARY – MUST HAVES

A London SEO agency should have a minimum of 5-7 years experience.

A verifiable track record in helping brand growth.

Competent at audience development and retention strategies.

In-depth SEO knowledge, multi-channel expertise and a varied industry exposure.  

Supply proof of client satisfaction.

Based locally to facilitate monthly meetups.

Need more? Visit this top London SEO Agency now for further help, guidance and a FREE initial consultation.

5 Digital Marketing Tips For Startups & Entrepreneurs in 2020

The 5 digital marketing tips detailed in this post are the cumulative results of careful analysis, rigorous testing and hard won experience gained over the past decade.

But it isn’t always easy to separate fact from fiction though, when there are so many contradictory sources online all purporting to have the right marketing tactics and answers.

Because whether you are a start-up or an established business entity digital marketing will play a significant role in the success or failure of your business venture online.

These 5 fundamental marketing strategies covered below have been thoroughly battle-tested to help aid the promotion and organic growth of any online business.

Starting with…

1. AUDIENCE

5 digital marketing tips for startups and entrepreneurs

Knowing who your audience is, is the first major step to succeeding online and yet many businesses simply ignore this vital element!

Determining an audience may seem like a daunting task at first.

So, let’s look at some of the relatively straightforward ways in which you can address this issue:

Start by examining your product or service

*What does it do/offer?

*Does it offer something new/different?

*What problems does it solve?

*Who is it most likely going to benefit?

Next…dive into your competitors:

*Who are their customers?

*Where do they advertise?

*What content are they putting out & where?

*Does your product/service compare favourably?

Next…whittle down audience demographics by…

*Age – *Gender – *Education – *Location – *Income – *Occupation – *Marital Status – *Ethnicity

Final Step…audience psychographics

*Behaviour – *Interests – *Hobbies – *Lifestyle – *Shopping habits – *Opinions & Attitudes

So pretty soon an accurate picture starts to unfold of who your target audience are, where they hang out online together with the strengths/weaknesses of your offering against that of your competitors.

To learn more about audience targeting

2. WEBSITE

5 marketing tips to help businesses

Your website is your shop window! So make sure that it, does reflect the correct brand tone & brand image that you want to be recognised for.

But let’s face it –

Users are both fickle and impatient and if your website is slow loading, poorly designed, hard to navigate or doesn’t answer their search query almost immediately then…

Poof…they vanish, never to be seen again!

And another important reason for having a well designed site, stocked with high quality content is that you get rewarded with higher search rankings too.

Read more about the importance of web-design from this well trusted resource Search Engine Journal.

3. CONTENT

Content marketing tips

CONTENT IS KING…

This is a phrase that is repeated often and one that you will no doubt have come across before.

As a matter of fact however, quality content is not only the King, but the Queen & the whole royal family put together.

Why?

Because the ability to keep your visitors engaged, enticing them to stay longer and to convert them as a client/customer is directly proportional to the quality of your page content.

Plus you get the added benefit of lower bounce rates, higher conversion ratios and better search ranking positions.

There’s an excellent article by expert author Sonja Jefferson in Marketing Donut that explains more on why content matters in today’s marketing.

4. SEO

digital marketing tips for SEO

SEO is all about laying the bedrock for how well your website is going to be found online.

If you’re bootstrapped for cash learn the basics of web page optimization yourself.

And make sure that each page of your site has page titles and meta descriptions that match the content of that page.

Also include targeted keyword navigational breadcrumbs within your content to lead your site visitor to your internal selling pages, i.e. discount seo offer available here.

So, you draw them further in to access the content that will best elicit the desired action from them.

SEO can best be summed by its’ 2 main constituent parts:

ON PAGE & OFF PAGE

On Page, is in essence everything that you actively control from web design to layout, to content, site navigation, graphics etc.

Off Page, is the process of getting other sites to link back to your website and proving to the search engines that your content is worthy of indexing and ranking.

Read on for more off page ranking tips…

5. MARKETING/PROMOTION

Website promotion ideas and suggestions

Now comes the fun part! You get to show your audience just how useful and wonderful your products and services are.

OK, the groundwork has now been established and you’re ready to tell your world ‘to come & get it!’

Start by submitting your site to the search engines, identify the most relevant directories for your business sector and add your business details there.

If you’re a local business, get listed in local business directories and make sure to add your name, address and phone number accurately (NAP) & consistently on each one of them.

These are known as citations, they count as backlinks and will help your business to be indexed and ranked by the search engines.

Run an online PR campaign to spread your news across various media outlets and news platforms.

Push your content out onto social media platforms on a daily/weekly basis to develop and nurture relationships with your target customers.

Using these steps to market and promote your website will increase your online reach and help gain more site visitor traffic.

And doing this consistently over time will also help achieve better search rankings too.

Because this is part of the OFF PAGE SEO process that we discussed earlier.

So, how are these 5 Digital Marketing Tips helping?

Here’s a quick image recap of the 5 tips.

5 digital marketing summary

Start implementing these 5 digital marketing tips and strategies as early as today.

So, establish a daily schedule of the tasks that you need to complete – stick to finishing them each day – and pretty soon you will see your business develop and grow.

Here’s a quick video recap for you:

Marketing help

And finally, let us know in the comment section below if you have found any of these tips helpful…