Category Archives: News

7 Growth Hacking Tips For Entrepreneurs…

Growing your business can be fairly hard going at the best of times, let alone when facing uncertain and serious economic downshifts.

The 7 growth hacking tips featured below should if nothing else, help focus your attention on areas that you can directly influence to fast track your business development.

1. AUTOMATION

Growth Hacking Tips 1 - Automation

Whether you’re an established business or just starting out sooner or later you are going to have to use automation to free up your own time.

Picking tasks that automation can easily accomplish will help to streamline your business processes.

Automation will free up valuable time, leaving you to concentrate on key areas that require your fullest attention.

Importantly it will significantly increase your business productivity as a result.

Find out more about automation at Redhat.com

2. INVESTING

Growth Hacking Tips 2 - Investing

Risk unfortunately is very much like a business side-kick that appears uninvited right from the very start and then sadly sticks around for the duration.

Money needs to be allocated for the inner working hubs of a business such as IT, software, skilled staff etc.

Spending wisely on getting the correct infrastructure in place will save a lot of potential headaches down the road.

A talented worker can for instance help accelerate the pace of growth by their input, knowledge and skill.

Here’s an interesting take on investing in your business from Workspace.co.uk

3. ACQUISITION

Growth Hacking Tips 3 - Acquisition

Customer acquisition will no doubt preoccupy most if not all of your waking thoughts.

The key to cutting out the worry element is to prepare as meticulously as possible before launching any promotional campaign.

Patience, determination and perseverance should be your close cohorts as you seek to educate, engage with and encourage interaction with your prospective clients and customers.

Defining your target audience and knowing exactly where they hang out in cyberspace will be crucial for speeding up acquisition, your conversion rates and lowering your costs too.

Do you find these growth hacking tips useful so far? Then keep on reading…

4. ANALYSIS

G H Tips 4 - Analysis

Without analysing what’s working and what isn’t there can be NO growth.

Simple as this may seem, it is pretty surprising how many businesses ignore the low hanging fruit that lies within data analytics.

The ability to draw a composite picture, sectioning off more responsive lists for testing new products or services, trialling new offers or launching successful brand building campaigns can easily be gleaned from studying user behavioural patterns contained within the data.

Learn more about data driven marketing here.

5. RETENTION

G H Tips 5 - Retention

OK so far, you’ve embraced automation, you’ve got the right personnel on board, you’re beginning to acquire some customers and you’ve analysed what makes them tick.

HOORAY! YIPPEE! WELL DONE!

Great, but now your work is only just beginning because your new found clients, customers and followers are about to become your biggest advocates and brand ambassadors.

Of course, there is a small matter of building up trust and loyalty first which shouldn’t really be an issue, as long as you keep on providing the quality of product and/or service that your customers have come to rely on.

Be transparent if & when things go wrong, be quick to respond and make reparations or offer suitable alternatives where appropriate.

And above all keep your communications clear, concise and on point!

Find out more on customer retention here from Hubspot.

6. REFERRALS

G H Tips 6 - Referrals

Now this is an area which can be particularly tricky or downright uncomfortable for some but think of it this way:

If you’re servicing your customers well (no pun intended!) and they’re happy with you then, why wouldn’t they want to promote your business to their friends and colleagues?

Your clients and customers are one of your greatest assets so, treat them well and they will respond accordingly.

7. JOINT VENTURES

Growth H Tips - Joint Venture

This is a great way to piggy-back on your fellow competitors’ customer databases.

Select ones that you feel might best compliment your business and offer to run joint sponsorship initiatives such as webinars, seminars, coaching sessions etc.

Quote them in a blog post if appropriate and then ask them to share it with their customers, email lists, followers and so on.

Generally speaking, if your tone of approach is one of respect and you are prepared to offer the right incentives then it’s highly likely that you will receive a favourable response.

WRAPPING UP

G Hacking Tips - Summary

So, there you have it – 7 Growth Hacking Tips to set you on your way in 2020 & beyond!

Hopefully, these tips may add some more fuel to your current business plans and help to steer your growth efforts in the right direction.

The key to achieving fast track business growth will be directly influenced, by your drive and ultimately your determination to see things through no matter how many hiccups or road bumps you may encounter along the way.

Need help with fast tracking your business? Feel free to contact us here.

Coronavirus, Covid-19 & the seeds of new opportunities…

As we reel under the latest impact of the Coronavirus and the rapid changes to our daily lives, now is the time for us to come together and find ways in which we can all serve our communities better.

It is time to strengthen the bonds of friendship, family ties and neighbourhood relationships.

We must act not out of panic or self-interest but with calmness and measure and realise that whether we like it or not, for the very first time in our lifetimes that we as a human race are all truly in this situation together.

Some of the figures being released are indeed sobering and downright disturbing, as some epidemiologists estimate that 40–70% of the world’s population is likely to get it before we are finally through the worst.

SEEDS OF OPPORTUNITY

Therefore, we must collaborate and work with each other in ways that have never been done before and on the scale that this virus is going to demand of us in the months ahead.

 This is further echoed by Chancellor Merkel’s statement that up to 70% of Germans could contract the virus and the rapidity of the spread will mean more and more of us are going to be faced with a very uncertain future.

By now we should be urgently focusing on taking action to slow the spread, so that the peak of the pandemic is delayed long enough to enable our medical services to better cope.

Grim as this may sound – The slower the build up to the peak, the better we can weather this and the fewer who will die.

It is both our civic and our moral duty to protect our elders and those sick among us as much as we can and to delay the spread for as long as we can.

On a positive note though, if self-isolation and social-distancing are to become a facet of our daily lives in the months ahead perhaps it is time to reignite those long-put off dreams and aspirations and  spend the time as productively as possible by:

NEW BEGINNINGS
  • Writing – That long dreamt of book/novel
  • Learning – Taking that skills/language course
  • Blogging – Starting a blog around your hobbies & interests
  • Cooking – Taking your culinary skills to the next level
  • DIY – Tackling those nagging household tasks
  • Gardening – Spending time outdoors
  • Pleasure – Fulfilling your dreams of playing the piano/ guitar etc.
  • Renewing – Lapsed social connections online

Remember, every crisis carries with it the seeds of opportunity and this is no different.

So, unleash your creativity and your care, and let us not mark 2020 as a year just beset by global tragedy but as one that also gave birth to a new collaborative, higher conscious and sustainable way of living.

Here’s wishing you all nothing but the very best in months ahead.

Please feel free to get in touch or pass this on if you think that it might help someone.

Stay safe and be well…